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Uyarlamalı Konjoint Analizi ve İstanbul İndirim Marketleri Üzerine Bir Uygulama = Adaptive Conjoint Analysis and an Application on Istanbul Discount Markets

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Author(s): Eylem DENİZ AKINCI | Sevil BACANLI | Gülay KIROĞLU

Journal: Dogus University Journal
ISSN 1302-6739

Volume: 8;
Issue: 1;
Start page: 1;
Date: 2007;
Original page

Keywords: Adaptive conjoint analysis | conjoint analysis | utility coefficient | discount markets

ABSTRACT
In this study, we have examined in detail the Adaptive Conjoint Analysis (ACA) that is used most commonly in cases where there are multi attributes where Conjoint Analysis become insufficient to apply. We have applied this to data that was obtained from a survey on discount markets in İstanbul.
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