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VALUE ANALYSIS OF WOVEN FABRICS IN RELATION WITH CUSTOMER SATISFACTION

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Author(s): Ana Lacramioara Leon

Journal: Annals of the University of Oradea. Fascicle of Textiles, Leatherwork
ISSN 1843-813X

Volume: XII;
Issue: 2;
Start page: 105;
Date: 2011;
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Keywords: customer satisfaction | woven fabric | value analysis | functional analysis | technical dimension

ABSTRACT
Customer satisfaction is a key factor for establishing the development strategy in any company. Customer satisfaction means a mixed feelings of the person who uses the product, not of the person who buys it. Also it is known that “satisfaction” is a short-term attitude that can be changed quickly. Dissatisfaction remainslonger in user’s mind than satisfaction. Because of this reason, textile companies analyze regularly the satisfaction level and make great efforts to improve it continuously. Value Analysis is a good method for redesigning textile products depending on the perceived performances. The higher customer satisfaction means higher level of quality of perceived product. This paper presents a study of functional analysis (first part of Value Analysis) for woven fabrics manufactured from worsted yarns, which were obtained from 100% wool and 45%wool, 55% polyester blends.
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