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Values in risk perception - Studying the relationship between values and risk perception in three countries

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Author(s): Henrik Nordenstedt | Jelena Ivanisevic

Journal: Jàmbá : Journal of Disaster Risk Studies
ISSN 1996-1421

Volume: 3;
Issue: 1;
Start page: 335;
Date: 2010;
Original page

ABSTRACT
Risk perception research has largely focused on finding how di$erent demographic variables predict risk perception dimensions. This article suggests including motivational values among the areas of focus, being a dimension shared across different demographical contexts. The methodology includes established and scrutinised tools from the values and risk perception fields respectively, combining them in a questionnaire. Data were gathered from South Africa, Sweden and the USA. The results support the hypothesis that there is a connection between motivational values and risk perception dimensions. Uses for disaster management are discussed. More advanced statistical methods and qualitative methods are suggested to delve deeper into this area.
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