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A very long engagement: Visualising research methodologies from data collection to reporting

Author(s): Elaine Bliss | Annick Janson

Journal: PRism Online PR Journal
ISSN 1448-4404

Volume: 4;
Issue: 3;
Date: 2006;
Original page

Keywords: public relations | audio visual data | research | data analysis | data collection

In the present article, we develop arguments to show that audio visual data encourages varying levels of engagement (from micro to macro levels) of varying actors in the research process. First, gathering of visual material allows participants to play a more active part in the self-collection of data about themselves. Secondly, the process of data analysis can also involve participants by encouraging them to share their insights and further develop them to a deeper level of analysis. Hence at the level of data collection and analysis, visual research methods foster participants’ engagement in the inquiry process. Engagement is present again at the third level of data reporting, with visual reporting fostering this time the potential for stakeholders’ engagement with visual reporting disseminated via the Internet or screened in the community.
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