Academic Journals Database
Disseminating quality controlled scientific knowledge

A VIEW TO THE SPONSORSHIP IN THE CONTENT OF SECTOR CONCETPS

ADD TO MY LIST
 
Author(s): Tamer KARADEMİR | Sebahattin DEVECİOĞLU | Murat ÖZMADEN

Journal: Beden Egitimi ve Spor Bilimleri Dergisi
ISSN 1307-6477

Volume: 4;
Issue: 1;
Start page: 77;
Date: 2010;
Original page

Keywords: Sports | Sector | Sponsorship

ABSTRACT
Increased investments in sports sponsorship also increase the interest in this field. Sports sponsorship has the potential to prosper in the following years attracting the attention of institutions. However, there are many misconceptions about the term of sports sponsorship and related practices. This research aims at defining the place and importance of sponsorship in sports, and removing the misconceptions about sports sponsorship. In this regard this survey study was conducted on the companies selected randomly from among the first 100 companies with the highest amount of tax payment in 2007- 2008. The questionnaires were e-mailed to the companies, and data from 109 companies which provided feedback were considered in the study. Frequencies and percentiles of the companies’ responses to the questionnaire items were presented and discussed.As a result it was found that many companies have inadequate knowledge and equipments about sponsorship, and that sponsorship is mostly regarded as advertisement, donor, and charity. Among the sponsoring companies, those which are pleased the most with their sponsorship were automotive, food and fuel-oil sectors, and their sponsorship preferences among the sportive branches are likely to be football.
Affiliate Program      Why do you need a reservation system?