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What Do Malaysians Think of Global TV?

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Author(s): Tony Wilson

Journal: Jurnal Komunikasi : Malaysian Journal of Communication
ISSN 0128-1496

Volume: 12;
Issue: 1;
Start page: 37;
Date: 1996;
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Keywords: Global TV | talk shows | paradigmatic | domestic response | the audience’s informed and practical judgments

ABSTRACT
Viewers, like programs, variously produce meaning. On talk shows, a host of narrative sketches are constructed for narrative development and debate by audiences at home and in the studio. Television sound is important. By examining the relationship between those who tell their stories and those who listen and participate in the studio, the researcher indicated that one can learn much about how domestic response both to this genre and talk elsewhere on television. Talk shows are, in this way, ‘paradigmatic’, presenting us with a model of how the medium operates more widely, its interaction with viewers everywhere. Television viewers are everywhere. In analyzing the medium relationship with those who watch it, the consequences of that relationship for the audience’s informed and practical judgments, for their attitude and actions, must be a focus of consideration. The notion of television having the potential power to form and to change people in certain ways needs to continue to inform researches (Corner 1995: 156)
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