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Working at the interface: The descriptive relevance of Grunig and Hunt’'s theories to public relations practices in south east Queensland schools.

Author(s): Anne Lane

Journal: PRism Online PR Journal
ISSN 1448-4404

Volume: 1;
Issue: 1;
Date: 2003;
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Keywords: public relations | schools and educational institutions | public communication

This article examines the relevance of James Grunig and Todd Hunt’'s (1984) theories to public relations practitioners’ roles in south east Queensland schools. It focuses in particular on the two-way symmetric model in this context. The geographical boundaries of the research mean that this article is intended primarily as an exploratory, descriptive analysis of a specific area rather than an exhaustive treatise on the general topic of public relations in Australian schools. However, it is hoped that it will prove useful in identifying bases for further study and discussion.
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