Reklamların ve Cinsiyet Kimliği Rolünün Tüketicilerin Satın Alma Davranışları Üzerindeki Etkisi = The Effect of Advertisements and Gender Identity Role on Consumer Buying Behavior
Author(s): Mehmet İsmail YAĞCI | Neslihan İLARSLAN
Author(s): Mehmet İsmail YAĞCI | Neslihan İLARSLAN
THE IMPACT OF ENDORSERS’ CHARACTERISTICS ON CONSUMERS’ REACTION TO THE ADS
Author(s): Raluca COMIATI | Ioan PLĂIAŞ
Author(s): Raluca COMIATI | Ioan PLĂIAŞ
INFORMATION DOCUMENTS – PRIMORDIAL INSTRUMENTS IN TOURIST COMMUNICATION
Author(s): Maria Carmen IORDACHE | Ionela RIZEA | Denisa PARPANDEL
Author(s): Maria Carmen IORDACHE | Ionela RIZEA | Denisa PARPANDEL
Internet Advertisement: Helps to Build Brand
Author(s): Ahasanul Haque | Arun Kumer Tarofder | Shameem Al Mahmud
Author(s): Ahasanul Haque | Arun Kumer Tarofder | Shameem Al Mahmud
Honey-Bee Mating based Bound Time Approach for Energy minimization in Wireless Sensor Networks
Author(s): J Senthilkumar | R. Lakshmipathi | V. Mohanraj | Y. Suresh
Author(s): J Senthilkumar | R. Lakshmipathi | V. Mohanraj | Y. Suresh
General Attitude towards Advertising: Cultural Influence in Pakistan
Author(s): Muhammad Usman | Saqib Ilyas | Muhammad Farooq Hussain | Tahir Masood Qureshi
Author(s): Muhammad Usman | Saqib Ilyas | Muhammad Farooq Hussain | Tahir Masood Qureshi
Impact of Promotion on Students’ Enrollment: A Case of Private Schools in Pakistan
Author(s): Shahid Nawaz Khan | Imran M. Qureshi
Author(s): Shahid Nawaz Khan | Imran M. Qureshi
Post-purchase advertisement readership behaviour and repeat purchase intentions of motor vehicle consumers
Author(s): S. Brijball
Author(s): S. Brijball
Does the Food Advertisement on Television Have the Impact on Children’s Food Purchasing Behavior? A Study Based on Pakistan Food Advertisement
Author(s): Muhammad Haroon | Tahir Masood Queshi | Mansoor Nisar | Mansoor Nisar
Author(s): Muhammad Haroon | Tahir Masood Queshi | Mansoor Nisar | Mansoor Nisar
Viable Facets of World Wide Web as an Advertising Media for Creating an Impact on the Buying Behavior
Author(s): Dr. K. Pongiannan
Author(s): Dr. K. Pongiannan
DAMPAK RESPON EMOSI TERHADAP KECENDERUNGAN PERILAKU PEMBELIAN IMPULSIF KONSUMEN ONLINE DENGAN SUMBERDAYA YANG DIKELUAKAN DAN ORIENTASI BELANJA SEBAGAI VARIABEL MEDIASI
Author(s): Hatane Semuel
Author(s): Hatane Semuel
Some Basic Observation on Contradictory Representation of Women in Indian Perspectives
Author(s): Khokan Kumar Bag | Piyal Basu Roy
Author(s): Khokan Kumar Bag | Piyal Basu Roy
Using Paid Radio Advertisements to Promote Physical Activity Among Arkansas Tweens
Author(s): Appathurai Balamurugan, MD, MPH | Ernest J. Oakleaf, PhD | David Rath, MA, RD, LD
Author(s): Appathurai Balamurugan, MD, MPH | Ernest J. Oakleaf, PhD | David Rath, MA, RD, LD
Equivalent glycemic load (EGL): a method for quantifying the glycemic responses elicited by low carbohydrate foods
Author(s): Wolever Thomas | Gibbs Alison | Spolar Matt | Hitchner Elinor | Heimowitz Colette
Author(s): Wolever Thomas | Gibbs Alison | Spolar Matt | Hitchner Elinor | Heimowitz Colette
Cigarette smoking and associated factors among in-school adolescents in Jamaica: comparison of the Global Youth Tobacco Surveys 2000 and 2006
Author(s): Muula Adamson | Siziya Seter | Rudatsikira Emmanuel
Author(s): Muula Adamson | Siziya Seter | Rudatsikira Emmanuel
Examining different factors in effectiveness of advertisement
Author(s): Seyed Gholamreza Jalali Naini | Mohammad Ali Shafia | Negar Nazari
Author(s): Seyed Gholamreza Jalali Naini | Mohammad Ali Shafia | Negar Nazari
The role of children's food packaging characteristics on parent's purchasing decision
Author(s): Naser Azad | Mojtaba Rafiee | Leila Hamdavipour
Author(s): Naser Azad | Mojtaba Rafiee | Leila Hamdavipour
Impact of Advertisement on the Life Style of Pakistani Youth
Author(s): Usman Daud | Umer Farooq | Faiza Anwar
Author(s): Usman Daud | Umer Farooq | Faiza Anwar
The impact of creative aspects in illuminant advertising on the visual attention and recall ability of consumers
Author(s): Badura, B. | Maafi, S. | Kluge, A.
Author(s): Badura, B. | Maafi, S. | Kluge, A.
Teaching of Critical Analysis of Drug Advertisements to Medical Students
Author(s): Veena Nayak | Bharti Chogtu | Shalini Adiga | Bairy KL
Author(s): Veena Nayak | Bharti Chogtu | Shalini Adiga | Bairy KL
The Impact of Source Credibility on Saudi Consumer’s Attitude toward Print Advertisement: The Moderating Role of Brand Familiarity
Author(s): Methaq Ahmed Abdulmajid Sallam
Author(s): Methaq Ahmed Abdulmajid Sallam
A study on effects of packaging characteristics on consumer's purchasing confidence
Author(s): Naser Azad | Leila Hamdavipour
Author(s): Naser Azad | Leila Hamdavipour
AN INVESTIGATION OF IMPACT OF SERVICE STRATEGY ON CUSTOMER SATISFACTION IN THE BUDGET AIRLINE INDUSTRY IN MALAYSIA: A CASE STUDY OF AIR ASIA
Author(s): Jayaraman Munusamy | Shankar Chelliah
Author(s): Jayaraman Munusamy | Shankar Chelliah
An Implicative Analysis on the Memorability of Functional Forms of Advertisements in Web Media
Author(s): Dr. K. Pongiannan
Author(s): Dr. K. Pongiannan
Children Perception on TV Advertisement: The Impact of Age, Gender and Parental Influence
Author(s): Ahasanul Haque | Ali Khatibi
Author(s): Ahasanul Haque | Ali Khatibi
Personal and Psychological Factors-Does it Impact the Choice of Advertising Medium?
Author(s): Izian Idris | Mohd S.A. Yajid | Ali Khatibi
Author(s): Izian Idris | Mohd S.A. Yajid | Ali Khatibi
