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Search Articles for "Brand Equity"

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Brand Equity of Food Restaurants in Karachi

Author(s): Syed Mehdi Raza | Tariq Jalees
Managing Brand Equity among Langkawi’s (SMEs) Independent Hoteliers

Author(s): Maznah Wan Omar | Mohd Noor Mohd Ali
Brand equity measurement from a formative approach

Author(s): Isabel Buil | Eva Martínez | Leslie de Chernatony
Brand Valuation: Viewpoint of Customer and Company

Author(s): Regina Virvilaitė | Indrė Jucaitytė
AN ANALYSIS REGARDING DESCRIPTIVE DIMENSIONS OF BRAND EQUITY

Author(s): Ioan MOISESCU | Adriana GICĂ
Brand equity: perspectives of analysis and estimation criteria

Author(s): ANA BELÉN DEL RÍO LANZA | RODOLFO VÁZQUEZ CASIELLES | VÍCTOR IGLESIAS ARGÜELLES
Brand Equity Evolution: a System Dynamics Model

Author(s): Edson Crescitelli | Júlio Bastos Figueiredo
Destination Branding and Tourists’ Attitudes (The Case of Isfahan as a Tourism Destination in Iran)

Author(s): Mohamad Reza Jalilvand | Sharif Shekarchizadeh Esfahani | Neda Samiei
The Impact of Branding on Customers’ Attitudes toward Banking Services (The Case of Iran’s Melli Bank)

Author(s): Mohammad Reza Jalilvand | Farhad Ebrahimabadi | Neda Samiei
Concerned Journals, Editors And ICMJE

Author(s): Ajai R. Singh | Shakuntala A. Singh
DOES FAMILY AND VIRAL MARKETING HAVE ANY EFFECT ON BRAND EQUITY?

Author(s): Norjaya Mohd. Yasin | Abdul Rahman Zahari
DOES FAMILY AND VIRAL MARKETING HAVE ANY EFFECT ON BRAND EQUITY?

Author(s): Norjaya Mohd. Yasin | Abdul Rahman Zahari
STUDY ON RETAIL BRAND AWARENESS IN RETAIL

Author(s): Dabija Dan Cristian | Abrudan Ioana Nicoleta
Investigating the Role of Word of Mouth on Consumer Based Brand Equity Creation in Iran’s Cell-Phone Market

Author(s): Mehran REZVANI | Seyed Hamid Khodadad HOSEINI | Mohammad Mehdi SAMADZADEH
CUSTOMER RELATIONSHIPS AND BRAND EQUITY IN CHINA'S BANKING SERVICES

Author(s): Svetla T. Marinova | Jinghuan Cui | Marin A. Marinov
Knowledge Metrics of Brand Equity: Critical Measure of Brand Attachment and Brand Attitude Strength

Author(s): Arslan Rafi | Moeez Ahsan | Fawad Saboor | Salima Hafeez | Mohammad Usman
Brand equity and willingness to pay for condoms in zimbabwe

Author(s): Evans W Douglas | Taruberekera Noah | Longfield Kim | Snider Jeremy
THE BRAND EQUITY OF TOURISTIC DESTINATIONS - THE MEANING OF THE VALUE

Author(s): Ban Olimpia | Popa Luminita | Silaghi Simona
The Role of Branding in the Health Sector

Author(s): Shahriar Shafiee
Turkish Consumers’ Risk Perception towards Global Computer Brands

Author(s): Fahri Apaydin | Mehmet Emir Köksal
The Effect of Brand Equity Components on Purchase Intention: An Application of Aaker’s Model in the Automobile Industry

Author(s): Mohammad Reza Jalilvand | Neda Samiei | Seyed Hessamaldin Mahdavinia
The Impact of Branding on Customers’ Attitudes toward Banking Services (The Case of Iran’s Melli Bank)

Author(s): Mohammad Reza Jalilvand | Farhad Ebrahimabadi | Neda Samiei

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