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Investigación internacional en marketing turístico: análisis de contenido sobre temas y metodologías

Author(s): Bigné Alcañiz, J. Enrique | Andreu Simó, Luisa | Sánchez García, Isabel | Alvarado Herrera, Alejandro
Qualitative Marketing Research Through Usability Testing

Author(s): Orzan Mihai | Orzan Gheorghe | Stanculescu Anca-Maria
PENGIKLANAN STRATEGIK: JENAMA GLOBAL DI MALAYSIA

Author(s): Mohd Helmi Abd. Rahim | Maizatul Haizan Mahbob | Wan Idros Wan Sulaiman
THE MARKETING CONCEPT

Author(s): G. Nazan GUNAY
Manufacturer and Retailer Brand Acceptance under Different Levels of Purchase Involvement

Author(s): Kristina Maikštėnienė | Viltė Auruškevičienė
From Editor

Author(s): Ugur Demiray
Demarketing Of Injurious Consumption: An Indian Scenario

Author(s): N. Udupa | Ajay Pise | Shilpa Dua | D. Sreedhar | Manthan J. | Virendra Ligade
Price Delegation in Sales Organizations: An Empirical Investigation

Author(s): Ann-Kristin Hansen | Kissan Joseph | Manfred Krafft
An Analysis of Push and Pull Travel Motivations of Foreign Tourists to Jordan

Author(s): Bashar Aref Mohammad Al-Haj Mohammad | Ahmad Puad Mat Som
Eco-Labeling Perspectives amongst Malaysian Consumers

Author(s): Nik Ramli Nik Abdul Rashid | Kamaruzaman Jusoff | Kamsol Mohamed Kassim
Relationship and Transactional Marketing Integration Aspects

Author(s): Viltė Auruškevičienė | Rita Kuvykaitė | Vida Škudienė
From the Editor

Author(s): Ugur Demiray
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