Analisis Komitmen (Affective, Continuance dan Normative) Terhadap Kualitas Pelayanan Pengesahan STNK Kendaraan Bermotor (Studi Empiris pada Kantor Bersama Samsat di Propinsi Kalimantan Timur)
Author(s): Muchtar Hidayat
Author(s): Muchtar Hidayat
Modelling User Trust and Mobile Payment Adoption: A Conceptual Framework
Author(s): Uchenna Cyril. Eze | Gerald Goh Guan Gan | John Ademu | Samson A. Tella
Author(s): Uchenna Cyril. Eze | Gerald Goh Guan Gan | John Ademu | Samson A. Tella
Customer Satisfaction in the Outdoor Advertising Industry: A Case of Alliance Media Ghana Limited
Author(s): Regina Appiah-Gyimah | Rosemond A. Boohene | Gloria K. Q. Agyapong | Kwame A. Boohene
Author(s): Regina Appiah-Gyimah | Rosemond A. Boohene | Gloria K. Q. Agyapong | Kwame A. Boohene
Intellectual Capital: Perceptions of Productivity and Investment
Author(s): Aristides Isidoro Ferreira | Luís Fructuoso Martinez
Author(s): Aristides Isidoro Ferreira | Luís Fructuoso Martinez
UMA EXPERIÊNCIA DE ORGANIZAÇÃO SOCIAL EM PROL DA REDE DE AGROINDÚSTRIAS FAMILIARES: O CASO DA COOPERAC DE CONSTANTINA/RS (The experience of a social organization in support of family-owned agro-industries: the COOPERAC case in Constantina/RS)
Author(s): Aline Weber SULZBACHER | Pedro Selvino NEUMANN
Author(s): Aline Weber SULZBACHER | Pedro Selvino NEUMANN
Analysing the maximum level of customer satisfaction in grocery stores: the influence of feature advertising
Author(s): Maria Pilar Martínez Ruiz | Ana Isabel Jiménez Zarco | Alicia Izquierdo Yusta
Author(s): Maria Pilar Martínez Ruiz | Ana Isabel Jiménez Zarco | Alicia Izquierdo Yusta
Integrating Fuzzy Integral with Multinomial Logit model to Evaluate the Effects of Service quality on Traveling Airline Choice
Author(s): Chih-Wen Yang
Author(s): Chih-Wen Yang
Innovation in olive oil processing plants to produce an excellent olive oil and to reduce environmental impact
Author(s): Paolo Amirante | Maria Lisa Clodoveo | Alessandro Leone | Antonia Tamborrino
Author(s): Paolo Amirante | Maria Lisa Clodoveo | Alessandro Leone | Antonia Tamborrino
Lifestyle drugs: Concept and impact on society
Author(s): Rahman S | Gupta V | Sukhlecha Anupama | Khunte Y
Author(s): Rahman S | Gupta V | Sukhlecha Anupama | Khunte Y
The Impact of Media Exposure on Intention to Purchase Green Electronic Products amongst Lecturers
Author(s): Iman Khalid A. Qader | Yuserrie Bin Zainuddin
Author(s): Iman Khalid A. Qader | Yuserrie Bin Zainuddin
You Can Even Walk Alone: Stadium Attendance and Professional Soccer Clubs’ Social Role
Author(s): Carlo Amenta | Paolo Di Betta
Author(s): Carlo Amenta | Paolo Di Betta
The Impact of Branding on Customers’ Attitudes toward Banking Services (The Case of Iran’s Melli Bank)
Author(s): Mohammad Reza Jalilvand | Farhad Ebrahimabadi | Neda Samiei
Author(s): Mohammad Reza Jalilvand | Farhad Ebrahimabadi | Neda Samiei
An image is worth a thousand words: the effects of visual health warnings in the decrease of tobacco consumption: a research from the perspective of social marketing
Author(s): Juan Miguel Rey Pino | Blanca Lacave García | María Isabel Viedma del Jesús | Karine Gallopel-Morvan
Author(s): Juan Miguel Rey Pino | Blanca Lacave García | María Isabel Viedma del Jesús | Karine Gallopel-Morvan
Building Relationship between Education Institutions and Students: Student Loyalty in Self-Financed Tertiary Education
Author(s): WONG Shun Mun Helen | WONG Kin Ho
Author(s): WONG Shun Mun Helen | WONG Kin Ho
Did the pandemic have an impact on influenza vaccination attitude? a survey among health care workers
Author(s): Arda Bilgin | Durusoy Raika | Yamazhan Tansu | Sipahi Oğuz | Taşbakan Meltem | Pullukçu Hüsnü | Erdem Esra | Ulusoy Sercan
Author(s): Arda Bilgin | Durusoy Raika | Yamazhan Tansu | Sipahi Oğuz | Taşbakan Meltem | Pullukçu Hüsnü | Erdem Esra | Ulusoy Sercan
A deterministic model for deteriorating items with displayed inventory level dependent demand rate incorporating marketing decisions with transportation cost
Author(s): A. K. Bhunia | Ali Akbar Shaikh
Author(s): A. K. Bhunia | Ali Akbar Shaikh
National Survey of Interscholastic Sport Sponsorship in the United States
Author(s): David Pierce | Leigh Ann Bussell
Author(s): David Pierce | Leigh Ann Bussell
National Survey of Interscholastic Sport Sponsorship in the United States
Author(s): DAVID PIERCE | LEIGH ANN BUSSELL
Author(s): DAVID PIERCE | LEIGH ANN BUSSELL
Investigate the Impact of Relationship Marketing Orientation on Customer Loyalty: The Customer's Perspective
Author(s): Laith Alrubaiee | Nahla Al-Nazer
Author(s): Laith Alrubaiee | Nahla Al-Nazer
Marketing Strategies for the Developing Tourism and Its Impact on the Poverty Alleviation in Sindh
Author(s): Muhammad Suhail Nazar | Abdul Latif | Najma Noor Phulpoto | Faiz Muhammad Shaikh
Author(s): Muhammad Suhail Nazar | Abdul Latif | Najma Noor Phulpoto | Faiz Muhammad Shaikh
Os Efeitos da Participação em Comunidades Virtuais de Marca no Comportamento do Consumidor: Proposição e Teste de um Modelo Teórico
Author(s): Stefânia Ordovás de Almeida | José Afonso Mazzon | Utpal Dholakia | Hugo Fridolino Müller Neto
Author(s): Stefânia Ordovás de Almeida | José Afonso Mazzon | Utpal Dholakia | Hugo Fridolino Müller Neto
Social Responsibility, Business Strategy and Development: The Case of Grameen-Danone Foods Limited
Author(s): Asad Ghalib | Farhad Hossain | Thankom Arun
Author(s): Asad Ghalib | Farhad Hossain | Thankom Arun
Team Learning and Its Impact on Marketing Team Performance: An Empirical Study
Author(s): Masoodul HASSAN | Ibrahim AKSEL | Muhammad Zafar YAQUB | Zelal ALDEMIR
Author(s): Masoodul HASSAN | Ibrahim AKSEL | Muhammad Zafar YAQUB | Zelal ALDEMIR
Decomposed Approach of Market Orientation and Marketing Mix Capability: Research on Their Relationships with Firm Performance in the Korean Context
Author(s): Sohyoun Shin
Author(s): Sohyoun Shin
STUDYING THE EFFECT OF BRAND LOYALTY ON CUSTOMER SERVICE IN KERMAN ASIA INSURANCE COMPANY
Author(s): Gholamreza Jandaghi | Razieh Nafari Mehranjani | Mahdi Nik Seresht | Ali Mokhles
Author(s): Gholamreza Jandaghi | Razieh Nafari Mehranjani | Mahdi Nik Seresht | Ali Mokhles
THE IMPACT OF UNFAIR BUSINESS PRACTİCES ON BANK CUSTOMERS: AN EXPERİMENTAL STUDY
Author(s): Volkan ÖZBEK | Ümit ALNIAÇIK | Fatih KOÇ
Author(s): Volkan ÖZBEK | Ümit ALNIAÇIK | Fatih KOÇ
Globalization – Miracle or Mirage for the Economy and Business Environment
Author(s): Alexandra GĂLBEAZĂ | Cristian FLOREA | Cristina CIOVICĂ
Author(s): Alexandra GĂLBEAZĂ | Cristian FLOREA | Cristina CIOVICĂ
积分兑换对活期储蓄客户CLV影响分析 The Impact of Reward Actions on Customer Lifetime Value of Commercial Bank
Author(s): 李纯青 | 张华 | 马军平
Author(s): 李纯青 | 张华 | 马军平
DOES BRAND EXTENSION IMPACT PARENT BRAND: A CASE OF JOHNSON, UK
Author(s): Muhammad Shakil AHMAD | Ehtesham ul MUJEEB | Amir RAJPUT
Author(s): Muhammad Shakil AHMAD | Ehtesham ul MUJEEB | Amir RAJPUT
ASSESSING STUDENTS’ SATISFACTION WITH QUALITY OF SERVICE OF STUDENTS INFORMATION SYSTEM
Author(s): Suleiman AL KHATTAB | FARES FRAIJ
Author(s): Suleiman AL KHATTAB | FARES FRAIJ
IMPROVING BANK QUALITY DIMENSIONS TO INCREASE CUSTOMER SATISFACTION
Author(s): Lăcrămioara RADOMIR | Alan WILSON | Andrei Mircea Scridon
Author(s): Lăcrămioara RADOMIR | Alan WILSON | Andrei Mircea Scridon
IMPACT OF SERVICE QUALITY ON CUSTOMER SATISFACTION: EVIDENCES FROM THE RESTAURANT INDUSTRY IN PAKISTAN
Author(s): Ubedullah Amjad Ali SHAIKH | Naveed Ur Rehman KHAN
Author(s): Ubedullah Amjad Ali SHAIKH | Naveed Ur Rehman KHAN
A Comparison on Performance of Data Mining Algorithms in Classification of Social Network Data
Author(s): P.Nancy | Dr.R.Geetha Ramani
Author(s): P.Nancy | Dr.R.Geetha Ramani
The Proposed Method of Risk Analysis and Profit Estimation for Exporters of Vegetables and Fruits from Jordan
Author(s): Jihad A. Abu-Al Sondos
Author(s): Jihad A. Abu-Al Sondos
Liberalization Impact on Indian Small Industries: An Empirical Study of Punjab
Author(s): Dr. Raj Kumar Gautam | Dr. Raghbir Singh
Author(s): Dr. Raj Kumar Gautam | Dr. Raghbir Singh
Using the social marketing model to reduce risky driving behaviors among taxi drivers in Tehran
Author(s): Reza Majdzadeh | Arash Rashidian | Mohsen Shams | Davood Shojaeizadeh | Ali Montazeri
Author(s): Reza Majdzadeh | Arash Rashidian | Mohsen Shams | Davood Shojaeizadeh | Ali Montazeri
The impact of entrepreneurship on the economics of the greenhouse production
Author(s): N. Leis | M. Chizari | K. Naderi Mahdei
Author(s): N. Leis | M. Chizari | K. Naderi Mahdei
Human Resource Management Practices and Employees’ Satisfaction Towards Private Banking Sector in Bangladesh
Author(s): Md. Tofael Hossain Majumder
Author(s): Md. Tofael Hossain Majumder
Gaining Competitive Advantage through Marketing Strategies in Container Terminal: A Case Study on Shahid Rajaee Port in Iran
Author(s): Hossein Cheraghi | Alireza Abdolhosseini Khaligh | Abbass Naderi | Alireza Miremadi
Author(s): Hossein Cheraghi | Alireza Abdolhosseini Khaligh | Abbass Naderi | Alireza Miremadi
A Study on Effect of Brand Credibility on Word of Mouth: With Reference to Internet Service Providers in Malaysia
Author(s): Zahra Seyed Ghorban | Hossein Tahernejad
Author(s): Zahra Seyed Ghorban | Hossein Tahernejad
The Impact of Health Service Quality on Patients’ Satisfaction over Private and Public Hospitals in Jordan: A Comparative Study
Author(s): Ahmad Mahmoud Ahmad Zamil | Ahmad Yousef Areiqat | Waleed Tailakh
Author(s): Ahmad Mahmoud Ahmad Zamil | Ahmad Yousef Areiqat | Waleed Tailakh
Exploring the Relationship between Ethical Sales Behavior, Relationship Quality, and Customer Loyalty
Author(s): Laith Alrubaiee
Author(s): Laith Alrubaiee
Small and Medium Enterprises Facing Institutional Barriers in Kosovo
Author(s): Florin Peci | Enver Kutllovci | Qazim Tmava | Venet Shala
Author(s): Florin Peci | Enver Kutllovci | Qazim Tmava | Venet Shala
Consumer Attitudes toward SMS Advertising among Jordanian Users
Author(s): Abdulraheem M. Ahmad Zabadi | Mohammad Shura | E. A. Elsayed
Author(s): Abdulraheem M. Ahmad Zabadi | Mohammad Shura | E. A. Elsayed
KEY SUCCESS FACTORS FOR ACHIEVING CUSTOMER’S LOYALTY IN E-SMES: A STUDY ON IMPACT OF CUSTOMER AND E-BUSINESS CHARACTERISTICS ON E-LOYALTY IN IRAN
Author(s): Hengameh Rabiei | Mohammad Reza Meigounpoory | Pedram Yazdani | Mostafa Maleki Someah lu
Author(s): Hengameh Rabiei | Mohammad Reza Meigounpoory | Pedram Yazdani | Mostafa Maleki Someah lu
INFLUENCE OF CULTURAL AND GEOGRAPHICAL VICINITY IN ATTRACTING THE FDI IN BALKAN REGION. ALBANIA AS A CASE STUDY
Author(s): Mamica Nene | Eleina Qirici
Author(s): Mamica Nene | Eleina Qirici
Socioeconomic Analysis of Rice Farmers and Effects of Group Formation on Rice Production in Ekiti and Ogun States of South-West Nigeria
Author(s): C. A. Afolami | Abiodun Elijah Obayelu | M. U. Agbonlahor | O.A Lawal-Adebowale
Author(s): C. A. Afolami | Abiodun Elijah Obayelu | M. U. Agbonlahor | O.A Lawal-Adebowale
Examining different factors in effectiveness of advertisement
Author(s): Seyed Gholamreza Jalali Naini | Mohammad Ali Shafia | Negar Nazari
Author(s): Seyed Gholamreza Jalali Naini | Mohammad Ali Shafia | Negar Nazari
The role of children's food packaging characteristics on parent's purchasing decision
Author(s): Naser Azad | Mojtaba Rafiee | Leila Hamdavipour
Author(s): Naser Azad | Mojtaba Rafiee | Leila Hamdavipour
An empirical study on the relationship of purchasing a chocolate based on its packaging
Author(s): Yasaman Giyahi
Author(s): Yasaman Giyahi
The role of information technology on developing free zone markets
Author(s): Naser Azad | Yahya Rostamnya
Author(s): Naser Azad | Yahya Rostamnya
AGRICULTURAL MARKETING AND ITS IMPACT IN NORTH EAST INDIA WITH SPECIAL REFERENCE TO MANIPUR
Author(s): Dr. Robita Sorokhaibam | Brahmacharimayum Tarunbala Devi
Author(s): Dr. Robita Sorokhaibam | Brahmacharimayum Tarunbala Devi
The Effects of the External Environment on Internal Management Strategies within Micro, Small and Medium Enterprises; Kenyan Case
Author(s): W L Njanja | Martin Ogutu | Rene’ Pellisier
Author(s): W L Njanja | Martin Ogutu | Rene’ Pellisier
Retail Loyalty and Switching Cost: Statistical Enquiry in Indian Retail Industry
Author(s): J. Clement Sudhahar | S. Karthikeyan
Author(s): J. Clement Sudhahar | S. Karthikeyan
Community Participation on Health and Family Planning Programs in Bangladesh: The Role of Education and Knowledge on HFP for Plummeting Pharmaceutical Costing
Author(s): M.A. Kabir | M.N. Huq | Abul Quasem Al-Amin | Gazi Mahabubul Alam
Author(s): M.A. Kabir | M.N. Huq | Abul Quasem Al-Amin | Gazi Mahabubul Alam
Corporate Management Structure of Large Malaysian Construction Companies
Author(s): KAMARUZAMAN JUSOFF
Author(s): KAMARUZAMAN JUSOFF
The impact of creative aspects in illuminant advertising on the visual attention and recall ability of consumers
Author(s): Badura, B. | Maafi, S. | Kluge, A.
Author(s): Badura, B. | Maafi, S. | Kluge, A.
THE ROLE AND IMPLICATIONS OF THE EVENT BASED COMMUNICATION IN THE ELECTORAL CAMPAIGN
Author(s): Tatu Cristian Ionut | Pastiea Mihai | Ion Andrei
Author(s): Tatu Cristian Ionut | Pastiea Mihai | Ion Andrei
A MARKETING VIEW OVER THE ROLE OF THE PUBLIC AUTHORITIES IN THE PROTECTION OF THE CONSUMERS PRIVATE SPACE
Author(s): Veghes Calin | Acatrinei Carmen | Dugulan Diana | Palade Marius
Author(s): Veghes Calin | Acatrinei Carmen | Dugulan Diana | Palade Marius
Conceptualizing Sustainably Produced Food for Promotional Purposes: A Sustainable Marketing Approach
Author(s): Cecilia Solér
Author(s): Cecilia Solér
THE IMPACT OF ELECTRONIC CUSTOMER RELATIONSHIP MANAGEMENT ON CONSUMER’S BEHAVIOR
Author(s): Usman Musa Zakari Usman | Abdullah Nabeel Jalal | Mahdi Alhaji Musa
Author(s): Usman Musa Zakari Usman | Abdullah Nabeel Jalal | Mahdi Alhaji Musa
Is advertising ethical for dentists? An insight into the Indian scenario
Author(s): Dable RA | Prasanth MA | Singh SB | Nazirkar GS
Author(s): Dable RA | Prasanth MA | Singh SB | Nazirkar GS
Comprendiendo la aparición de los protocolos sociales en MySpace: impacto y ramificaciones Understanding the Emergence of Social Protocols on MySpace: Impact and its Ramifications
Author(s): Hiesun Cecilia Suhr
Author(s): Hiesun Cecilia Suhr
PROMOTING TOURIST DESTINATIONS THROUGH SPORT EVENTS. THE CASE OF BRAŞOV
Author(s): Adina Nicoleta CANDREA | Ana ISPAS
Author(s): Adina Nicoleta CANDREA | Ana ISPAS
E-Governance in Rural India: Need of Broadband Connectivity Using Wireless Technology
Author(s): Kalpana Chaudhari | Upena Dalal | Rakesh Jha
Author(s): Kalpana Chaudhari | Upena Dalal | Rakesh Jha
SERVICIOS DE INTERNET PARA LAS EMPRESAS OLEÍCOLAS. LA TIENDA VIRTUAL
Author(s): Trinidad Vázquez Ruano
Author(s): Trinidad Vázquez Ruano
Estimating the budget impact of orphan medicines in Europe: 2010 - 2020
Author(s): Schey Carina | Milanova Tsveta | Hutchings Adam
Author(s): Schey Carina | Milanova Tsveta | Hutchings Adam
The effect of internal marketing on job satisfaction in health services: a pilot study in public hospitals in Northern Greece
Author(s): Iliopoulos Efthymios | Priporas Constantinos-Vasilios
Author(s): Iliopoulos Efthymios | Priporas Constantinos-Vasilios
Research for food and health in Europe: themes, needs and proposals
Author(s): McCarthy Mark | Aitsi-Selmi Amina | Bánáti Diána | Frewer Lynn | Hirani Vasant | Lobstein Tim | McKenna Brian | Mulla Zenab | Rabozzi Giulia | Sfetcu Raluca | Newton Rachel
Author(s): McCarthy Mark | Aitsi-Selmi Amina | Bánáti Diána | Frewer Lynn | Hirani Vasant | Lobstein Tim | McKenna Brian | Mulla Zenab | Rabozzi Giulia | Sfetcu Raluca | Newton Rachel
THE IMPACT OF THE 21ST CENTURY FOOD MARKETING ON CHILDREN'S BEHAVIOUR
Author(s): Tarcza Teodora Mihaela | Olar Ana - Elena
Author(s): Tarcza Teodora Mihaela | Olar Ana - Elena
IMPACT OF GENDER ON ADOLESCENT CONSUMERS' TOWARDS GREEN PRODUCTS (A STUDY CONDUCTED IN INDORE CITY)
Author(s): Dharmendra MEHTA | Sangeeta JAIN | Naveen K MEHTA
Author(s): Dharmendra MEHTA | Sangeeta JAIN | Naveen K MEHTA
Importance of the Corporate Reputation in B2B Context in Iran: An Empirical Study
Author(s): Alireza Miremadi | Nazila Babakhani | Maria Yousefian | Hiva Fotoohi
Author(s): Alireza Miremadi | Nazila Babakhani | Maria Yousefian | Hiva Fotoohi
Customer Orientation of Service Employees: A Case Study of Iranian Islamic Banking (Based on COSE Model)
Author(s): Kambiz Heidarzadeh Hanzaee | Majid Mirvaisi
Author(s): Kambiz Heidarzadeh Hanzaee | Majid Mirvaisi
Investigation of the Effects of Stores’ Tenant Mix and Internal and External Environmental Conditions on Customer Satisfaction from Shopping Centers in Iran
Author(s): Maryam Abghari | Kambiz Heidarzadeh Hanzaee
Author(s): Maryam Abghari | Kambiz Heidarzadeh Hanzaee
The Impact of Source Credibility on Saudi Consumer’s Attitude toward Print Advertisement: The Moderating Role of Brand Familiarity
Author(s): Methaq Ahmed Abdulmajid Sallam
Author(s): Methaq Ahmed Abdulmajid Sallam
Examining the Impact of Internal Marketing on Organizational Citizenship Behavior
Author(s): Mehdi Abzari | Tohid Ghujali
Author(s): Mehdi Abzari | Tohid Ghujali
Influence of Family Structure on Consumer Decision-making Style in Iran
Author(s): Kambiz Heidarzadeh Hanzaee | Fereshteh Lotfizadeh
Author(s): Kambiz Heidarzadeh Hanzaee | Fereshteh Lotfizadeh
STUDYING THE IMPACTS OF MARKET ORIENTATION ON CLIENTS’ SOCIAL VALUE, CONCEIVED QUALITY AND LOYALTY AS WELL AS ITS MUTUAL ON THE PERFORMANCE OF QOM HAMRAH-E-AVVAL TELECOMMUNICATION COMPANY
Author(s): Gholamreza Jandaghi | Ali Mokhles | Parvaneh Pirani
Author(s): Gholamreza Jandaghi | Ali Mokhles | Parvaneh Pirani
Modern Techniques for Online Promotion of Banking Services and Products
Author(s): Valeria Arina BALACEANU
Author(s): Valeria Arina BALACEANU
Visitor profiling for, and promotion of the biological and earth sciences museums, Macquarie University
Author(s): Alisha Halliwell | Andrew Simpson
Author(s): Alisha Halliwell | Andrew Simpson
Increase of retail competition and its impact in the industry Aumento da competição no varejo e seu impacto na indústria
Author(s): Rodrigo Motta | Antonio Vitorino da Silva
Author(s): Rodrigo Motta | Antonio Vitorino da Silva
A study on effects of packaging characteristics on consumer's purchasing confidence
Author(s): Naser Azad | Leila Hamdavipour
Author(s): Naser Azad | Leila Hamdavipour
The impact of a responsive and proactive market orientation on innovation and business performance
Author(s): Mateja Bodlaj
Author(s): Mateja Bodlaj
THE INVESTIGATION AND ANALYSIS IMPACT OF BRAND DIMENSIONS ON SERVICES QUALITY AND CUSTOMERS SATISFACTION IN NEW ENTERPRISES OF IRA
Author(s): Mohammad Taleghan | Mahmood Samadi Largani | Seyyed Javad Mousavian
Author(s): Mohammad Taleghan | Mahmood Samadi Largani | Seyyed Javad Mousavian
AN INVESTIGATION OF IMPACT OF SERVICE STRATEGY ON CUSTOMER SATISFACTION IN THE BUDGET AIRLINE INDUSTRY IN MALAYSIA: A CASE STUDY OF AIR ASIA
Author(s): Jayaraman Munusamy | Shankar Chelliah
Author(s): Jayaraman Munusamy | Shankar Chelliah
THE PERCEIVED ETHICAL BEHAVIOR OF BANKERS: A NORTH AFRICAN PERSPECTIVE
Author(s): Wafa M’SALLEM | Olfa BOUHLEL | Mohamed Nabil MZOUGHI
Author(s): Wafa M’SALLEM | Olfa BOUHLEL | Mohamed Nabil MZOUGHI
Analytical Studies on the Quality and Environmental Impact of Commercial Motor Gasoline Available in Multan Region of Pakistan
Author(s): Ghulam Yasin | Tariq Mahmood Ansari1 | Syed Muhammad Sibtain Raza Naqvi | Farah Naz Talpur
Author(s): Ghulam Yasin | Tariq Mahmood Ansari1 | Syed Muhammad Sibtain Raza Naqvi | Farah Naz Talpur
The Role of Sex Types in Relationship Benefits Management: Based on Data Mining
Author(s): Mingli Zhang | Qingmin Kong
Author(s): Mingli Zhang | Qingmin Kong
A Study of Travel Agencies’ Human Resources in Relation to Internet Marketing
Author(s): Huang-Wei Su | Li-Tze Lee | Chiang Ku Fan | Jason C. Hung
Author(s): Huang-Wei Su | Li-Tze Lee | Chiang Ku Fan | Jason C. Hung
The Effect of Demographic Characteristics on Antecedents and Consequences of Customer Satisfaction in Banking Industry
Author(s): Mohammad Reza Hamidizadeh | Nasrin Jazani | Abbasali Hajikarimi | Abolghasem Ebrahimi
Author(s): Mohammad Reza Hamidizadeh | Nasrin Jazani | Abbasali Hajikarimi | Abolghasem Ebrahimi
Multivariate Analysis of Advertising and Sales in Nigeria
Author(s): E. T. Ebitu | S. S. Akpan | E. E. Williams
Author(s): E. T. Ebitu | S. S. Akpan | E. E. Williams
The Impact of Relationship Marketing on the Performance of Insurance Organisation
Author(s): Festus M. Epetimehin
Author(s): Festus M. Epetimehin
Cultural Diversity in Pakistan: National vs Provincial
Author(s): Syed Afzal Moshadi Shah | Dr. Shehla Amjad
Author(s): Syed Afzal Moshadi Shah | Dr. Shehla Amjad
Pharmacoeconomic Analysis in Saudi Arabia: An Overdue Agenda Item for Action
Author(s): Al-Jazairi Abdulrazaq | Al-Qadheeb Nada | Ajlan Aziza
Author(s): Al-Jazairi Abdulrazaq | Al-Qadheeb Nada | Ajlan Aziza
Brand Personality’s Influence on the Purchase Intention: A Mobile Marketing Case
Author(s): Olfa Bouhlel | Nabil Mzoughi | Dorsaf Hadiji | Ichrak Ben Slimane
Author(s): Olfa Bouhlel | Nabil Mzoughi | Dorsaf Hadiji | Ichrak Ben Slimane
The impact of electronic word-of-mouth in the distribution of digital goods
Author(s): Ravi S. Sharma | Tushar Pandey
Author(s): Ravi S. Sharma | Tushar Pandey
Análisis del mensaje publicitario sobre la audiencia segmentada de la IPTV Analysis of the advertising message on the segmented audience of IPTV
Author(s): Enrique Carrasco Molina
Author(s): Enrique Carrasco Molina
The Impact of Market Orientation on SMMEs in Developing Economies: A Case-study of Botswana
Author(s): Olumide Jaiyeoba
Author(s): Olumide Jaiyeoba
The Impact of Relationship Marketing Tactics on Customer Loyalty: The Mediation Role of Relationship Quality
Author(s): Habibollah Doaei | Abbas Rezaei | Rozita Khajei
Author(s): Habibollah Doaei | Abbas Rezaei | Rozita Khajei
MARKETING ONLINE EDUCATION PROGRAMS FRAMEWORKS FOR PROMOTION AND COMMUNICATION
Author(s): Reviewed by R.Ayhan YILMAZ
Author(s): Reviewed by R.Ayhan YILMAZ
SPAM FILTERING FOR OPTIMIZATION IN INTERNET PROMOTIONS USING BAYESIAN ANALYSIS
Author(s): Ion SMEUREANU | Madalina ZURINI
Author(s): Ion SMEUREANU | Madalina ZURINI
Strategic Marketing and Firms Performance: A Study of Nigerian Oil and Gas Industry
Author(s): Akinyele, S.T.
Author(s): Akinyele, S.T.
The impact of the use of blogs on students' assignment engagement
Author(s): Cihan Cobanoglu | Katerina Berezina
Author(s): Cihan Cobanoglu | Katerina Berezina
Development of strategies for effective communication of food risks and benefits across Europe: Design and conceptual framework of the FoodRisC project
Author(s): Barnett Julie | McConnon Aine | Kennedy Jean | Raats Monique | Shepherd Richard | Verbeke Wim | Fletcher Jon | Kuttschreuter Margôt | Lima Luisa | Wills Josephine | Wall Patrick
Author(s): Barnett Julie | McConnon Aine | Kennedy Jean | Raats Monique | Shepherd Richard | Verbeke Wim | Fletcher Jon | Kuttschreuter Margôt | Lima Luisa | Wills Josephine | Wall Patrick
Women Entrepreneur in Small Medium Enterprises (SMEs) and their Contribution on Sustainable Economic Development in Sindh
Author(s): Abdul Latif | Muhammad Suhail Nazar | Naimatullah Shah | Faiz Muhammad Shaikh
Author(s): Abdul Latif | Muhammad Suhail Nazar | Naimatullah Shah | Faiz Muhammad Shaikh
Marketing Mix Practices in the Cultural Industry
Author(s): Ali Shahhosseini | Fateme Tohidy Ardahaey
Author(s): Ali Shahhosseini | Fateme Tohidy Ardahaey
The Impact of Distribution Intensity on Brand Preference and Brand Loyalty
Author(s): Ahmed H. Tolba
Author(s): Ahmed H. Tolba
Gifts-Upon-Entry and Appreciatory Comments: Reciprocity Effects in Retailing
Author(s): Hershey H. Friedman | Ahmed Rahman
Author(s): Hershey H. Friedman | Ahmed Rahman
Turkish Consumers’ Risk Perception towards Global Computer Brands
Author(s): Fahri Apaydin | Mehmet Emir Köksal
Author(s): Fahri Apaydin | Mehmet Emir Köksal
The Role of Home Stay for Ecotourism Development in East Coast Economic Region
Author(s): Md. Anowar H. Bhuiyan | C. Siwar | Shaharuddin M. Ismail | R. Islam
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Impact of Online/Internet Marketing in Enhancing Consumer Experience on Computer Industry (Case of Malaysia)
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