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Modelling User Trust and Mobile Payment Adoption: A Conceptual Framework

Author(s): Uchenna Cyril. Eze | Gerald Goh Guan Gan | John Ademu | Samson A. Tella
Customer Satisfaction in the Outdoor Advertising Industry: A Case of Alliance Media Ghana Limited

Author(s): Regina Appiah-Gyimah | Rosemond A. Boohene | Gloria K. Q. Agyapong | Kwame A. Boohene
Intellectual Capital: Perceptions of Productivity and Investment

Author(s): Aristides Isidoro Ferreira | Luís Fructuoso Martinez
Analysing the maximum level of customer satisfaction in grocery stores: the influence of feature advertising

Author(s): Maria Pilar Martínez Ruiz | Ana Isabel Jiménez Zarco | Alicia Izquierdo Yusta
Innovation in olive oil processing plants to produce an excellent olive oil and to reduce environmental impact

Author(s): Paolo Amirante | Maria Lisa Clodoveo | Alessandro Leone | Antonia Tamborrino
Lifestyle drugs: Concept and impact on society

Author(s): Rahman S | Gupta V | Sukhlecha Anupama | Khunte Y
Ambush marketing and sports

Author(s): Hakan Ünal
Biblioteques i màrqueting en xarxa

Author(s): González Fernández-Villavicencio, Nieves
Bibliotecas y marketing en red

Author(s): González Fernández-Villavicencio, Nieves
The Impact of Branding on Customers’ Attitudes toward Banking Services (The Case of Iran’s Melli Bank)

Author(s): Mohammad Reza Jalilvand | Farhad Ebrahimabadi | Neda Samiei
An image is worth a thousand words: the effects of visual health warnings in the decrease of tobacco consumption: a research from the perspective of social marketing

Author(s): Juan Miguel Rey Pino | Blanca Lacave García | María Isabel Viedma del Jesús | Karine Gallopel-Morvan
Did the pandemic have an impact on influenza vaccination attitude? a survey among health care workers

Author(s): Arda Bilgin | Durusoy Raika | Yamazhan Tansu | Sipahi Oğuz | Taşbakan Meltem | Pullukçu Hüsnü | Erdem Esra | Ulusoy Sercan
Marketing Strategies for the Developing Tourism and Its Impact on the Poverty Alleviation in Sindh

Author(s): Muhammad Suhail Nazar | Abdul Latif | Najma Noor Phulpoto | Faiz Muhammad Shaikh
Os Efeitos da Participação em Comunidades Virtuais de Marca no Comportamento do Consumidor: Proposição e Teste de um Modelo Teórico

Author(s): Stefânia Ordovás de Almeida | José Afonso Mazzon | Utpal Dholakia | Hugo Fridolino Müller Neto
Team Learning and Its Impact on Marketing Team Performance: An Empirical Study

Author(s): Masoodul HASSAN | Ibrahim AKSEL | Muhammad Zafar YAQUB | Zelal ALDEMIR
STUDYING THE EFFECT OF BRAND LOYALTY ON CUSTOMER SERVICE IN KERMAN ASIA INSURANCE COMPANY

Author(s): Gholamreza Jandaghi | Razieh Nafari Mehranjani | Mahdi Nik Seresht | Ali Mokhles
THE IMPACT OF UNFAIR BUSINESS PRACTİCES ON BANK CUSTOMERS: AN EXPERİMENTAL STUDY

Author(s): Volkan ÖZBEK | Ümit ALNIAÇIK | Fatih KOÇ
Globalization – Miracle or Mirage for the Economy and Business Environment

Author(s): Alexandra GĂLBEAZĂ | Cristian FLOREA | Cristina CIOVICĂ
DOES BRAND EXTENSION IMPACT PARENT BRAND: A CASE OF JOHNSON, UK

Author(s): Muhammad Shakil AHMAD | Ehtesham ul MUJEEB | Amir RAJPUT
IMPROVING BANK QUALITY DIMENSIONS TO INCREASE CUSTOMER SATISFACTION

Author(s): Lăcrămioara RADOMIR | Alan WILSON | Andrei Mircea Scridon
Liberalization Impact on Indian Small Industries: An Empirical Study of Punjab

Author(s): Dr. Raj Kumar Gautam | Dr. Raghbir Singh
Using the social marketing model to reduce risky driving behaviors among taxi drivers in Tehran

Author(s): Reza Majdzadeh | Arash Rashidian | Mohsen Shams | Davood Shojaeizadeh | Ali Montazeri
The impact of entrepreneurship on the economics of the greenhouse production

Author(s): N. Leis | M. Chizari | K. Naderi Mahdei
Gaining Competitive Advantage through Marketing Strategies in Container Terminal: A Case Study on Shahid Rajaee Port in Iran

Author(s): Hossein Cheraghi | Alireza Abdolhosseini Khaligh | Abbass Naderi | Alireza Miremadi
Small and Medium Enterprises Facing Institutional Barriers in Kosovo

Author(s): Florin Peci | Enver Kutllovci | Qazim Tmava | Venet Shala
Consumer Attitudes toward SMS Advertising among Jordanian Users

Author(s): Abdulraheem M. Ahmad Zabadi | Mohammad Shura | E. A. Elsayed
KEY SUCCESS FACTORS FOR ACHIEVING CUSTOMER’S LOYALTY IN E-SMES: A STUDY ON IMPACT OF CUSTOMER AND E-BUSINESS CHARACTERISTICS ON E-LOYALTY IN IRAN

Author(s): Hengameh Rabiei | Mohammad Reza Meigounpoory | Pedram Yazdani | Mostafa Maleki Someah lu
Socioeconomic Analysis of Rice Farmers and Effects of Group Formation on Rice Production in Ekiti and Ogun States of South-West Nigeria

Author(s): C. A. Afolami | Abiodun Elijah Obayelu | M. U. Agbonlahor | O.A Lawal-Adebowale
Examining different factors in effectiveness of advertisement

Author(s): Seyed Gholamreza Jalali Naini | Mohammad Ali Shafia | Negar Nazari
The role of children's food packaging characteristics on parent's purchasing decision

Author(s): Naser Azad | Mojtaba Rafiee | Leila Hamdavipour
THE ISSUES IN THE MEASUREMENT OF POSTMATERIAL VALUES

Author(s): Svetlana Tasić | Milijanka Ratković
AGRICULTURAL MARKETING AND ITS IMPACT IN NORTH EAST INDIA WITH SPECIAL REFERENCE TO MANIPUR

Author(s): Dr. Robita Sorokhaibam | Brahmacharimayum Tarunbala Devi
THE ROLE AND IMPLICATIONS OF THE EVENT BASED COMMUNICATION IN THE ELECTORAL CAMPAIGN

Author(s): Tatu Cristian Ionut | Pastiea Mihai | Ion Andrei
A MARKETING VIEW OVER THE ROLE OF THE PUBLIC AUTHORITIES IN THE PROTECTION OF THE CONSUMERS PRIVATE SPACE

Author(s): Veghes Calin | Acatrinei Carmen | Dugulan Diana | Palade Marius
THE IMPACT OF ELECTRONIC CUSTOMER RELATIONSHIP MANAGEMENT ON CONSUMER’S BEHAVIOR

Author(s): Usman Musa Zakari Usman | Abdullah Nabeel Jalal | Mahdi Alhaji Musa
Is advertising ethical for dentists? An insight into the Indian scenario

Author(s): Dable RA | Prasanth MA | Singh SB | Nazirkar GS
TOURIST DESTINATION MANAGEMENT

Author(s): Karmen Andrea MEZEI
E-Governance in Rural India: Need of Broadband Connectivity Using Wireless Technology

Author(s): Kalpana Chaudhari | Upena Dalal | Rakesh Jha
Estimating the budget impact of orphan medicines in Europe: 2010 - 2020

Author(s): Schey Carina | Milanova Tsveta | Hutchings Adam
Research for food and health in Europe: themes, needs and proposals

Author(s): McCarthy Mark | Aitsi-Selmi Amina | Bánáti Diána | Frewer Lynn | Hirani Vasant | Lobstein Tim | McKenna Brian | Mulla Zenab | Rabozzi Giulia | Sfetcu Raluca | Newton Rachel
THE IMPACT OF THE 21ST CENTURY FOOD MARKETING ON CHILDREN'S BEHAVIOUR

Author(s): Tarcza Teodora Mihaela | Olar Ana - Elena
Importance of the Corporate Reputation in B2B Context in Iran: An Empirical Study

Author(s): Alireza Miremadi | Nazila Babakhani | Maria Yousefian | Hiva Fotoohi
Influence of Family Structure on Consumer Decision-making Style in Iran

Author(s): Kambiz Heidarzadeh Hanzaee | Fereshteh Lotfizadeh
THE PERCEIVED ETHICAL BEHAVIOR OF BANKERS: A NORTH AFRICAN PERSPECTIVE

Author(s): Wafa M’SALLEM | Olfa BOUHLEL | Mohamed Nabil MZOUGHI
Analytical Studies on the Quality and Environmental Impact of Commercial Motor Gasoline Available in Multan Region of Pakistan

Author(s): Ghulam Yasin | Tariq Mahmood Ansari1 | Syed Muhammad Sibtain Raza Naqvi | Farah Naz Talpur
A Study of Travel Agencies’ Human Resources in Relation to Internet Marketing

Author(s): Huang-Wei Su | Li-Tze Lee | Chiang Ku Fan | Jason C. Hung
The Effect of Demographic Characteristics on Antecedents and Consequences of Customer Satisfaction in Banking Industry

Author(s): Mohammad Reza Hamidizadeh | Nasrin Jazani | Abbasali Hajikarimi | Abolghasem Ebrahimi
Multivariate Analysis of Advertising and Sales in Nigeria

Author(s): E. T. Ebitu | S. S. Akpan | E. E. Williams
Cultural Diversity in Pakistan: National vs Provincial

Author(s): Syed Afzal Moshadi Shah | Dr. Shehla Amjad
Pharmacoeconomic Analysis in Saudi Arabia: An Overdue Agenda Item for Action

Author(s): Al-Jazairi Abdulrazaq | Al-Qadheeb Nada | Ajlan Aziza
Brand Personality’s Influence on the Purchase Intention: A Mobile Marketing Case

Author(s): Olfa Bouhlel | Nabil Mzoughi | Dorsaf Hadiji | Ichrak Ben Slimane
from Editorial

Author(s): Ugur dEMİRAY
From the Editor

Author(s): Ugur Demiray
The impact of the use of blogs on students' assignment engagement

Author(s): Cihan Cobanoglu | Katerina Berezina
Development of strategies for effective communication of food risks and benefits across Europe: Design and conceptual framework of the FoodRisC project

Author(s): Barnett Julie | McConnon Aine | Kennedy Jean | Raats Monique | Shepherd Richard | Verbeke Wim | Fletcher Jon | Kuttschreuter Margôt | Lima Luisa | Wills Josephine | Wall Patrick
Women Entrepreneur in Small Medium Enterprises (SMEs) and their Contribution on Sustainable Economic Development in Sindh

Author(s): Abdul Latif | Muhammad Suhail Nazar | Naimatullah Shah | Faiz Muhammad Shaikh
Marketing Mix Practices in the Cultural Industry

Author(s): Ali Shahhosseini | Fateme Tohidy Ardahaey
Turkish Consumers’ Risk Perception towards Global Computer Brands

Author(s): Fahri Apaydin | Mehmet Emir Köksal
The Role of Home Stay for Ecotourism Development in East Coast Economic Region

Author(s): Md. Anowar H. Bhuiyan | C. Siwar | Shaharuddin M. Ismail | R. Islam
Impact of Online/Internet Marketing in Enhancing Consumer Experience on Computer Industry (Case of Malaysia)

Author(s): Ramin Azadavar, Solmohammad Bastam ,Hassan Dehghan Dehnavi, Hamed Armesh , Mojgan Sharifi Rayeni
The Influence of Adaptation and Standardization of the Marketing Mix on Performance: a Meta-Analysis

Author(s): Vinícius Andrade Brei | Lívia D'Avila | Luis Felipe Camargo | Juliana Engels
The Effect of Brand Equity Components on Purchase Intention: An Application of Aaker’s Model in the Automobile Industry

Author(s): Mohammad Reza Jalilvand | Neda Samiei | Seyed Hessamaldin Mahdavinia
The Impact of Branding on Customers’ Attitudes toward Banking Services (The Case of Iran’s Melli Bank)

Author(s): Mohammad Reza Jalilvand | Farhad Ebrahimabadi | Neda Samiei
Gestión tecnológica en las organizaciones: ¿quiénes deben asumir esta función?

Author(s): Sandra Fabiana Aronica | María Florencia Peretti
Electronic Commerce - a Modern Form of Business

Author(s): CUC Sunhilde | KANYA Hajnalka
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