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PROMOÇÃO DE MARKETING: ESTUDO DE CASO NA CREDITAMA

Author(s): Cláudia Madalena da Silva | Edson Arlindo Silva | Elisângela de Moraes Pereira | Bruna Cardoso
O MARKETING MIX EM FRANQUIAS DE PEQUENO PORTE: UM ESTUDO NA FRNAQUIA DE PERFUMES O BOTICÁRIO

Author(s): Danielle Mantovani Lucena da Silva | Elisângela da Costa Almeida
PROMOÇÃO DE MARKETING: ESTUDO DE CASO NA CREDITAMA [doi: 10.5329/RECADM.20060501008]

Author(s): Cláudia Madalena da Silva | Edson Arlindo Silva | Elisângela de Moraes Pereira | Bruna Cardoso
HAVE DEBIT CARDS CHANGED THAI CONSUMER BEHAVIOR?

Author(s): Chetsada Noknoi | Sutee Ngowsiri | Wannaporn Boripunt
¿Marketing y comunicación en la escuela?. Propuesta de aplicación de un plan de marketing

Author(s): Yolanda Alastrué Clotet | Paula Cardalda Corredor | Marta Valladares Durban
MARKETING AND MANAGEMENT IMPLEMENTATION ON MEGATRENDS IN MODERN TOURISM

Author(s): Ognjen Bakic | Eva Hrabrovski-Tomic | Bela Muhi | Jelena Kovacevic
Marketing mix of chosen Slovak mineral water

Author(s): Juhanová Silvia | Tometz Ladislav
Problems And Prospects Of Internet Marketing

Author(s): Mohammad Talha | Deepak Shrivastva | Pooja Kabra | Abdullah Sallehhuddin Abdullah Salim
Proposals for a strategic segmentation of the green market

Author(s): M. AZUCENA VICENTE MOLINA | LUCÍA MEDIANO SERRANO
Why should SME adopt IT enabled CRM strategy?

Author(s): Miruna MAZURENCU MARINESCU | Constanta MIHAESCU | Ileana Gabriela NICULESCU-ARON
INTERNATIONAL MARKETING STRATEGIES IN THE GLOBALISATION ERA

Author(s): Oana Simona HUDEA | R zvan Mihail PAPUC
THE ROLE OF MARKETING IN THE EDUCATION'S PROCESS

Author(s): Platis Magdalena | Baban Eleonora Gabriela
GROUPWARE - MODERN INFORMATION MANAGERIAL METHOD

Author(s): Rozalia NISTOR | Rozalia NISTOR
Identification of recruitment and retention strategies for rehabilitation professionals in Ontario, Canada: results from expert panels

Author(s): Tran Diem | Hall Linda McGillis | Davis Aileen | Landry Michel | Burnett Dawn | Berg Katherine | Jaglal Susan
The Social Capital of the Silver Ornaments in Northeastern, Thailand

Author(s): Warit Witsrutwait | Songkhoon Chantachon | Penchan Kriengkrisuk | Prasopsuk Rittidet | Budsakorn Saenyabud
EFECTOS DE LA COMUNICACIÓN INTEGRADA DE MARKETING A TRAVÉS DE LA CONSISTENCIA ESTRATÉGICA: UNA PROPUESTA TEÓRICA Y METODOLÓGICA

Author(s): MARÍA ÁNGELES NAVARRO BAILÓN | MARÍA SICILIA PIÑERO | ELENA DELGADO BALLESTER
Editorial

Author(s): Jie-Xian Zeng | Fei Yu | Limin Sun | Mingwen Wang | Guangxue Yue
Ferrous sulphate mono and heptahydrate reduction of hexavalent chromium in cement: effectiveness and storability

Author(s): Valverde, J. L. | Lobato, J. | Fernández, I. | Marijuán, L. | Pérez-Mohedano, S. | Talero, R.
Disguising Trade in Development Partnerships

Author(s): Priscilla Schwartz
MEASURING DESTINATION IMAGE AND CONSUMER CHOICE CRITERIA: THE CASE OF MYKONOS ISLAND

Author(s): Irene Kamenidou | Spyridon Mamalis | Contantinos-Vasilios Priporas
Vishal Mega-Mart- An Overview

Author(s): Shikha Gupta | Preeti Khatri | Kapil Gulati | Santosh Chauhan
BOOK REVIEW: Advances in Electronic Marketing,

Author(s): Reviewed by Dr. Ayhan YILMAZ
EVALUATION OF THE WEB AS MARKETING AND PUBLIC RELATIONS TOOL IN SPORT

Author(s): Efstratia Tsitskari | George Costa | George Tzetzis | Efthimis Kioumortzoglou
Marketing Mix: A Review of ‘P’

Author(s): Chai Lee GOI
Price Strategies in Banking Marketing

Author(s): Iuliana Cetina | Nora Mihail
ANALYSIS OF INFLUENCE OF MARKETING ON SALE OF AYURVEDIC DRUGS

Author(s): Mahesh T S | Sudheer M | Shreevidya M | Ravi Rao S | Subrahmanya P
Teaching Cases in Management: Sandálias Kenner

Author(s): Fernanda Chagas Borelli | Marcus Wilcox Hemais | Pedro Ivo Rogedo Costa Dias
Marketing Mix Practice as a Determinant of Entrepreneurial Business Performance

Author(s): Aremu, Mukaila Ayanda | Bamiduro, Joseph Adefemi
Developing strategies to promote the Iranian international film market

Author(s): Mahmood Mohammadian | Amir Hassan Nedaei | Yasaman Giyahi
O MARKETING NO ENSINO SUPERIOR: COMPARATIVO BRASIL-PORTUGAL

Author(s): Helena Alves | Emerson Wagner Mainardes | Mario Raposo
Pricing Models in Marketing Research

Author(s): Stan Lipovetsky | Shon Magnan | Andrea Zanetti-Polzi
THE PREMISES OF STRATEGIC MARKETING PLANNING IMPLEMENTATION WITHIN SMALL AND MEDIUM SIZED ENTERPRISES

Author(s): Curmei Catalin Valeriu | Ionescu Florin Tudor | Popescu Andrei
PRODUCT PORTFOLIO ANALYSIS - ARTHUR D. LITTLE MATRIX

Author(s): Ionescu Florin Tudor | Curmei Catalin Valeriu
THE IMPACT OF THE 21ST CENTURY FOOD MARKETING ON CHILDREN'S BEHAVIOUR

Author(s): Tarcza Teodora Mihaela | Olar Ana - Elena
The Effect of Marketing Communications on the Sales Performance of Ghana Telecom (Vodafone, Ghana)

Author(s): Nana Yaa Dufie Okyere | Gloria K.Q Agyapong | Kwamena Minta Nyarku
Marketing in Medical Imaging Industry

Author(s): Shahrokh Aflaki
Developing Entrepreneurial Marketing Mix: Case Study of Entrepreneurial Food Enterprises in Iran

Author(s): Amir Mohammad KOLABI | Hamid Khodadad HOSSEINI | Rosa MEHRABI | Aidin SALAMZADEH
Process evaluation of a community-based adolescent obesity prevention project in Tonga

Author(s): Fotu Kalesita | Moodie Marj | Mavoa Helen | Pomana Siosifa | Schultz Jimaima | Swinburn Boyd
Marketing Mix Practices in the Cultural Industry

Author(s): Ali Shahhosseini | Fateme Tohidy Ardahaey
The Influence of Adaptation and Standardization of the Marketing Mix on Performance: a Meta-Analysis

Author(s): Vinícius Andrade Brei | Lívia D'Avila | Luis Felipe Camargo | Juliana Engels

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