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Television Advertisements: A Reception Study

Author(s): Figen Ebren | Yeşim Çelik
THE IMPACT OF UNFAIR BUSINESS PRACTİCES ON BANK CUSTOMERS: AN EXPERİMENTAL STUDY

Author(s): Volkan ÖZBEK | Ümit ALNIAÇIK | Fatih KOÇ
Pattern Discovery Using Association Rules

Author(s): Ms Kiruthika M, | Mr Rahul Jadhav | Ms Dipa Dixit, | Ms Rashmi J | Ms Anjali Nehete | Ms Trupti Khodkar
TEXTES ET ARGUMENTATION PUBLICITAIRE

Author(s): Ruxandra Constantinescu-Stefănel, Maria Ana Oprescu
Three-stage entry game: The strategic effects of advertising

Author(s): Kuzmanović Marija | Kovačević-Vujčić Vera | Martić Milan
THE SPECIFIC NATURE OF LABOUR JURISDICTION IN THE ROMANIAN LEGAL SYSTEM

Author(s): Lavinia Onica-Chipea | Cristiana Marc
New advertising formats: advergames as a marketing communication tool

Author(s): José Martí Parreño | Rafael Currás Pérez | Isabel Sánchez García
COR OU ESCOLARIDADE DE PERSONAGENS DE PROPAGANDA? PREFERÊNCIAS ENTRE UNIVERSITÁRIOS

Author(s): Sérgio Luiz do Amaral Moretti | José Mauro C. Hernandez | Patricia Morilha Muritiba | Sérgio Muritiba
A Review of the Activities of Advertising Agencies in Online World

Author(s): Mehdi Behboudi | Kambiz Heidarzadeh Hanzaee | Amir Abedini Koshksaray | Marziyeh Jalilvand Shirkhani Tabar | Zinab Taheri
Consumer Attitudes toward SMS Advertising among Jordanian Users

Author(s): Abdulraheem M. Ahmad Zabadi | Mohammad Shura | E. A. Elsayed
Creatividad y producción audiovisual en la red: el caso de la serie andaluza "Niña Repelente"

Author(s): Silva Robles, Carmen | Elías Zambrano, Rodrigo | Jiménez Marín, Gloria
Examining different factors in effectiveness of advertisement

Author(s): Seyed Gholamreza Jalali Naini | Mohammad Ali Shafia | Negar Nazari
Ethical Communication in Radiology

Author(s): Laleh Mirzaei | Mortaza Ashrafi
Advertising books: a linguistic analysis of blurbs

Author(s): Mª Lluïsa Gea Valor
CSR communication through online social media

Author(s): Vicente-José Ros-Diego, Ph.D. | Araceli Castelló-Martínez, Ph.D.
Representing Fatherhood and Male Domesticity in American Advertising

Author(s): Wan-Hsiu Sunny Tsai | Moses Shumow
The advertising of financial products in the press

Author(s): Heather Adams | Laura Cruz García
Supply chain coordination under retail competition and advertising dependent demand

Author(s): Mehdi Mirzaee | Ahmad Makui | Ebrahim Manzari Tavakoli
QUALITATIVE OBSERVATION APPLIED IN PROMOTIONAL STRATEGY DESIGN

Author(s): Adriana MANOLICĂ | Claudia BOBÂLCĂ | Oana CIOBANU
Is advertising ethical for dentists? An insight into the Indian scenario

Author(s): Dable RA | Prasanth MA | Singh SB | Nazirkar GS
Estructuras y contenidos arquetípicos en la comunicación publicitaria Structures and Archetypal Content in Advertising Communication

Author(s): Francisco García García | Miguel Baños González | Paloma Fernández Fernández
Sports players : the heroes of the mediated sacred sphere

Author(s): María del Mar RUBIO-HERNÁNDEZ
COMMODIFIED RELATIONS (A SYSTEMIC-FUNCTIONAL AND MULTIMODAL ANALYSIS OF THE DISCOURSE OF ADVERTISING)

Author(s): Luiz Antônio Caldeira Andrade | Sônia Maria de Oliveira Pimenta
Nivelul lexical în textele de reclama

Author(s): Carmen Neamtu
Entre la ciencia y el mercado: la divulgación médica a través de la publicidad escrita

Author(s): María Isabel Santamaría Pérez | Carmen Marimón Llorca
La presencia Ethnic en la Publicidad Institucional

Author(s): Carmen Gaona Pisonero | Esther Martínez Pastor
The Influence of the Turkish Anti-Tobacco Law on Primary School Children in Edirne

Author(s): Erhan Tabakoğlu | Tuncay Çağlar | Osman N. Hatipoğlu | Gündeniz Altıay | Ebru Çakır Edis | Necdet Süt
Improving Business Type Classification from Twitter Posts Based on Topic Model

Author(s): Chanattha Thongsuk | Choochart Haruechaiyasak | Somkid Saelee
What’s Newer than New New Media --- جديدتر از رسانه‌هاي خيلي جديد

Author(s): Paul Levinson, levinson.paul@gmail.com | پل لوينسون
THE IMPACT OF THE 21ST CENTURY FOOD MARKETING ON CHILDREN'S BEHAVIOUR

Author(s): Tarcza Teodora Mihaela | Olar Ana - Elena
An Investigation of TV Advertisement Effects on Customers' Purchasing and their Satisfaction

Author(s): Seyyed Yaser Ebrahimian Jolodar | Mohammad Esmaeil Ansari
The Effect of Marketing Communications on the Sales Performance of Ghana Telecom (Vodafone, Ghana)

Author(s): Nana Yaa Dufie Okyere | Gloria K.Q Agyapong | Kwamena Minta Nyarku
Ethical and Legal Dilemmas in Radiology

Author(s): Ma. Ashrafi | Mo. Ashrafi | L. Mirzaei
Marketing in Medical Imaging Industry

Author(s): Shahrokh Aflaki
Investigating effective factors on multimedia advertising: A case study of travel agencies ,

Author(s): Naser Azad | Seyed Mohsen Seyed Aliakbar | Navab Kordalivand
Advertising and mechanisms of its development

Author(s): Narsou G. Dzhopua | Zaur I. Shalashaa
ATTRACTION OF STUDENTS TOWARDS BEAUTY PRODUCTS

Author(s): Fouzia Ali | Ali Raza | Syed Usman Izhar | Muhammad Shoai | Waqas Amin | Muhammad Adna | Aamir Mehmood
Efficiency and Market Power in Pakistani Dairy Processing Industry in Pakistan

Author(s): Nadeem Bhatti | Shoukat Ali Raza | Muhammad Aamir Hashmi | Ashi Zeeshan | Faiz M. Shaikh
Multivariate Analysis of Advertising and Sales in Nigeria

Author(s): E. T. Ebitu | S. S. Akpan | E. E. Williams
Scope of illegal tobacco products sales in Kazan city

Author(s): Ananjeva, G.A. | Andreeva, T.I.
From the Editor

Author(s): Ugur Demiray
THE ROLE OF ADVERTISING WITH CELEBRITIES ON SPORTS FOOTWEAR PURCHASE

Author(s): Rouhollah Fathian | Fariba Askarian | Sara Kashgar
Marketing of menthol cigarettes and consumer perceptions

Author(s): Rising Joshua | Alexander Lori
Exercise and nutrition routine improving cancer health (ENRICH): The protocol for a randomized efficacy trial of a nutrition and physical activity program for adult cancer survivors and carers

Author(s): James Erica | Stacey Fiona | Chapman Kathy | Lubans David | Asprey Gabrielle | Sundquist Kendra | Boyes Allison | Girgis Afaf
Reversal to air-driven sound production revealed by a molecular phylogeny of tongueless frogs, family Pipidae

Author(s): Irisarri Iker | Vences Miguel | San Mauro Diego | Glaw Frank | Zardoya Rafael
Binary Particle Swarm Optimization based Biclustering of Web Usage Data

Author(s): R. Rathipriya | K. Thangavel | J. Bagyamani
Service Oriented Architecture based SDI Model for Geographical Indication Web Services

Author(s): Rabindra K. Barik | Arun B. Samaddar | Shefalika G. Samaddar
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