The creation in question: a brief cartography of a theoretical course
Author(s): Tais Rodrigues Dassoler
Author(s): Tais Rodrigues Dassoler
Creatividad e investigación en la publicidad dirigida al colectivo inmigrante: la senda de la integración / Creativity and research into multicultural advertising: way of integration
Author(s): Isidoro Arroyo Almaraz | Rebeca Martín Nieto
Author(s): Isidoro Arroyo Almaraz | Rebeca Martín Nieto
Del mosaico al googlegrama: posibilidades creativas de la interacción imagen y texto / From mosaic to Googlegram: creative possibilities of the
Author(s): Iria Barcia Sánchez | Enrique Barcia Mendo
Author(s): Iria Barcia Sánchez | Enrique Barcia Mendo
Social advertising in the NGO of Cordoba (Argentina). Message construction profiles/ Publicidad social en las ONG de Córdoba (Argentina). Perfiles de la construcción del mensaje
Author(s): Dr. Isidoro Arroyo Almaraz | Dr. Miguel Baños González | Dra. Teresa C. Rodríguez García
Author(s): Dr. Isidoro Arroyo Almaraz | Dr. Miguel Baños González | Dra. Teresa C. Rodríguez García
El humor como factor de creatividad en la publicidad televisiva / The humor as a creativity factor in tv advertising
Author(s): Miguel Baños González
Author(s): Miguel Baños González
Promotion Strategy Specific to Organizations Participating in “Back to School” Program
Author(s): Irina SUSANU | Nicoleta CRISTACHE | Sofia DAVID | Liljana ELMAZI | Alexandru NEDELEA
Author(s): Irina SUSANU | Nicoleta CRISTACHE | Sofia DAVID | Liljana ELMAZI | Alexandru NEDELEA
Belief Dimensions and Viewer’s Attitude towards TV Advertising in Thailand
Author(s): Chuthamas Chittithaworn | Md. Aminul Islam | Orachot Thooksoon
Author(s): Chuthamas Chittithaworn | Md. Aminul Islam | Orachot Thooksoon
An Empirical Investigation of the Association between Creative Advertising and Advertising Effectiveness in Pakistan
Author(s): Wisal Ahmad | Zahid Mahmood
Author(s): Wisal Ahmad | Zahid Mahmood
The Creative Strategy in the Tourist Advertising. The Castilla y León case
Author(s): Dra. Carmen María Alonso González
Author(s): Dra. Carmen María Alonso González
A Review of the Activities of Advertising Agencies in Online World
Author(s): Mehdi Behboudi | Kambiz Heidarzadeh Hanzaee | Amir Abedini Koshksaray | Marziyeh Jalilvand Shirkhani Tabar | Zinab Taheri
Author(s): Mehdi Behboudi | Kambiz Heidarzadeh Hanzaee | Amir Abedini Koshksaray | Marziyeh Jalilvand Shirkhani Tabar | Zinab Taheri
Creatividad y producción audiovisual en la red: el caso de la serie andaluza "Niña Repelente"
Author(s): Silva Robles, Carmen | Elías Zambrano, Rodrigo | Jiménez Marín, Gloria
Author(s): Silva Robles, Carmen | Elías Zambrano, Rodrigo | Jiménez Marín, Gloria
Examining different factors in effectiveness of advertisement
Author(s): Seyed Gholamreza Jalali Naini | Mohammad Ali Shafia | Negar Nazari
Author(s): Seyed Gholamreza Jalali Naini | Mohammad Ali Shafia | Negar Nazari
El color en espots infantiles: Prevalencia cromática y relación con el logotipo de marca Color in Child Espots: Chromatic Prevalence and Relation with the Brand Logo
Author(s): Victoria Tur Viñes | Luis Enrique Martínez Martínez | Juan Monserrat Gauchi
Author(s): Victoria Tur Viñes | Luis Enrique Martínez Martínez | Juan Monserrat Gauchi
Representación de la infancia en el discurso publicitario. Un análisis de caso de la publicidad en Chile Representation of Childhood in Advertising Discourse. A Case Study of the Advertising Industry in Chile
Author(s): Ana Vergara del Solar | Enrique Vergara Leyton
Author(s): Ana Vergara del Solar | Enrique Vergara Leyton
