An experimental study of the effect of green positioning on brand attitude
Author(s): PATRIK HARTMANN | F. JAVIER FORCADA SAIZ | VANESSA APAOLAZA IBÁÑEZ
Author(s): PATRIK HARTMANN | F. JAVIER FORCADA SAIZ | VANESSA APAOLAZA IBÁÑEZ
Programproduktion som Kritisk Teori – eller tv-teksten som industriel iscenesættelse
Author(s): John Caldwell
Author(s): John Caldwell
Celebrating Risk: The Politics of Self-Branding, Transgression & Resistance in Public Health
Author(s): BLAKE POLAND | DAVE HOLMES
Author(s): BLAKE POLAND | DAVE HOLMES
CORPORATE SOCIAL RESPONSIBILITY – CORPORATE BRANDING RELATIONSHIP: AN EMPIRICAL COMPARATIVE STUDY
Author(s): Bistra VASSILEVA
Author(s): Bistra VASSILEVA
The Impact of Establishing the University Centre Oldham on the Development of the Oldham Brand
Author(s): Ernest Kadembo
Author(s): Ernest Kadembo
PENGIKLANAN STRATEGIK: JENAMA GLOBAL DI MALAYSIA
Author(s): Mohd Helmi Abd. Rahim | Maizatul Haizan Mahbob | Wan Idros Wan Sulaiman
Author(s): Mohd Helmi Abd. Rahim | Maizatul Haizan Mahbob | Wan Idros Wan Sulaiman
Being Montana - et signalement af vor tids virksomhedskommunikation
Author(s): Lars Thøger Christensen | Lars Pynt Andersen | Maria Marcussen
Author(s): Lars Thøger Christensen | Lars Pynt Andersen | Maria Marcussen
Feeling the Heat of Human Rights Branding: Bringing Transnational Corporations within the International Human Rights Fence
Author(s): Robert McCorquodale
Author(s): Robert McCorquodale
Performant Brand Management Contribution to the Company Success on International Market
Author(s): Victor Danciu
Author(s): Victor Danciu
SEYAHAT ACENTA YÖNETİCİLERİNİN DESTİNASYON MARKA İMAJI ALGILARI ÜZERİNE BİR ARAŞTIRMA = A STUDY ON DESTINATION BRAND IMAGE FROM THE PERCEPTIONS OF TRAVEL AGENT MANAGERS
Author(s): Mehmet Oğuzhan İLBAN
Author(s): Mehmet Oğuzhan İLBAN
´´El Mediterráneo europeo´´: Una imagen de marca común frente a los países lejanos para los destinos tradicionalmente turísticos de la Unión Europea
Author(s): Mecedes Jiménez García
Author(s): Mecedes Jiménez García
Manufacturer and Retailer Brand Acceptance under Different Levels of Purchase Involvement
Author(s): Kristina Maikštėnienė | Viltė Auruškevičienė
Author(s): Kristina Maikštėnienė | Viltė Auruškevičienė
Branding From Above: Generic Cultural Branding in Shetland and other Islands
Author(s): Adam Grydehøj
Author(s): Adam Grydehøj
ADVERTISING ON LINE - THE MOST EFFECTIVE WAY OF BRANDING CREATION
Author(s): VALENTINA FETINIUC | LILIA GHIŢIU
Author(s): VALENTINA FETINIUC | LILIA GHIŢIU
Marken nutzen die Stadt als Bühne. Der Architekt und Design-Theoretiker Friedrich von Borries hält das für gefährlich. Ein Gespräch über Niketwons, konfektionierte Erlebnisse und Bürger als Werbefiguren
Author(s): Laudenbach, Peter
Author(s): Laudenbach, Peter
Understanding Ethnic Chinese Student’s Tertiary Education Decision-making
Author(s): Kim-Choy Chung | Kim-Shyan Fam | David K. Holdsworth
Author(s): Kim-Choy Chung | Kim-Shyan Fam | David K. Holdsworth
Branding Cultural Festival as a Destination Attraction: A Case Study of Calabar Carnival Festival
Author(s): Bassey Benjamin Esu | Vivian Mbaze-Ebock Arrey
Author(s): Bassey Benjamin Esu | Vivian Mbaze-Ebock Arrey
Branding: Wijkidentiteit als aangrijpingspunt voor stedelijke vernieuwing
Author(s): Freek de Meere | Peter van der Graaf | Kees Fortuin
Author(s): Freek de Meere | Peter van der Graaf | Kees Fortuin
Superiority of Conventional Banks & Islamic Banks of Bangladesh: A Comparative Study
Author(s): Md. Safiullah
Author(s): Md. Safiullah
BRANDING IN SMALL BUSINESS
Author(s): Cătălin Mihail BARBU | Radu Florin OGARCĂ | Mihai Răzvan Constantin BARBU
Author(s): Cătălin Mihail BARBU | Radu Florin OGARCĂ | Mihai Răzvan Constantin BARBU
Factor Analysis Evidence in Describing Consumer Preferences for a Soft Drink Product in Malaysia
Author(s): Lazim Abdullah | Hasliza Asngari
Author(s): Lazim Abdullah | Hasliza Asngari
RETAIL STORE DESIGN AND ENVIRONMENT AS BRANDING SUPPORT IN THE SERVICES MARKETING
Author(s): Tudor NISTORESCU | Catalin Mihail BARBU
Author(s): Tudor NISTORESCU | Catalin Mihail BARBU
Individual preferences modulate incentive values: Evidence from functional MRI
Author(s): Koeneke Susan | Pedroni Andreas | Dieckmann Anja | Bosch Volker | Jäncke Lutz
Author(s): Koeneke Susan | Pedroni Andreas | Dieckmann Anja | Bosch Volker | Jäncke Lutz
Sustainability Promotion and Branding: Messaging Challenges and Possibilities for Higher Education Institutions
Author(s): David Selby | Paula Jones | Fumiyo Kagawa
Author(s): David Selby | Paula Jones | Fumiyo Kagawa
Von „brandneuen“ Städten und Regionen – Place Branding und die Rolle der visuellen Medien
Author(s): B. Stöber
Author(s): B. Stöber
Effect of promoting country of origin as an ethnocentric appeal in developing local brands: special reference to telecommunication industry of Sri Lanka
Author(s): Sudath Weerasiri | Ravindra Dissanayake
Author(s): Sudath Weerasiri | Ravindra Dissanayake
Differentiation Strategies of Internet Retailing (Unique, Value and Return): A Focused Web Evaluation into Airline Service Provider
Author(s): Mohd Zulkeflee Bin Abd Razak | Azleen Ilias | Rahida Abdul Rahman
Author(s): Mohd Zulkeflee Bin Abd Razak | Azleen Ilias | Rahida Abdul Rahman
Flag brands as factor and results of a country identity and image: Polish experiences
Author(s): Nikodemska-Wolowik, Anna Maria
Author(s): Nikodemska-Wolowik, Anna Maria
The Relationship between Ethical Brand and Company Reputation: The Malaysian Perspective
Author(s): Mohammad Ziaul Hoq | Sulaiman M. Ali | Dr. Sharifah Faridah Syed Alwi
Author(s): Mohammad Ziaul Hoq | Sulaiman M. Ali | Dr. Sharifah Faridah Syed Alwi
The impact of social franchising on the use of reproductive health and family planning services at public commune health stations in Vietnam
Author(s): Ngo Anh | Alden Dana | Pham Van | Phan Ha
Author(s): Ngo Anh | Alden Dana | Pham Van | Phan Ha
Het Nederlandse beleid voor de creatieve economie: te veel vliegen in één klap?
Author(s): Floor Basten
Author(s): Floor Basten
Identifying And Prioritizing Effective Parameters In Internet Advertising-- شناسايي و اولويتبندي پارامترهاي مؤثر در اثربخشي تبليغات اينترنتي
Author(s): Mahmood Mohamadian-- محمود محمديان | Mohammad Mahdi Parhizkar-- محمد مهدي پرهيزكار | Gholam Reza Dargi-- غلامرضا درگي
Author(s): Mahmood Mohamadian-- محمود محمديان | Mohammad Mahdi Parhizkar-- محمد مهدي پرهيزكار | Gholam Reza Dargi-- غلامرضا درگي
European Islands, Development and the Cohesion Policy: A Case Study of Kökar, Åland Islands
Author(s): Godfrey Baldacchino | Christian Pleijel
Author(s): Godfrey Baldacchino | Christian Pleijel
Internet Advertisement: Helps to Build Brand
Author(s): Ahasanul Haque | Arun Kumer Tarofder | Shameem Al Mahmud
Author(s): Ahasanul Haque | Arun Kumer Tarofder | Shameem Al Mahmud
Corporate strategic branding: How country and corporate brands come together
Author(s): Đorđević Bojan
Author(s): Đorđević Bojan
Destination Branding and Tourists’ Attitudes (The Case of Isfahan as a Tourism Destination in Iran)
Author(s): Mohamad Reza Jalilvand | Sharif Shekarchizadeh Esfahani | Neda Samiei
Author(s): Mohamad Reza Jalilvand | Sharif Shekarchizadeh Esfahani | Neda Samiei
TOURISM AS A STIMULUS FOR SUSTAINABLE DEVELOPMENT IN RURAL AREAS: A CYPRIOT PERSPECTIVE
Author(s): Werner Gronau | Rudi Kaufmann
Author(s): Werner Gronau | Rudi Kaufmann
BRANDED CONTENT: A NEW MODEL FOR DRIVING TOURISM VIA FILM AND BRANDING STRATEGIES
Author(s): David Horrigan
Author(s): David Horrigan
Identity for sale: Construction of a national identity for the needs of tourism
Author(s): Jovanović Deana
Author(s): Jovanović Deana
The Impact of Built Environment on Pedestrian Crashes and the Identification of Crash Clusters on an Urban University Campus
Author(s): Dai, Dajun | Taquechel, Emily P | Steward, John | Strasser, Sheryl
Author(s): Dai, Dajun | Taquechel, Emily P | Steward, John | Strasser, Sheryl
Los factores estímulo y personales como determinantes de la formación de la imagen de marca de los destinos turísticos: un estudio aplicado a los turistas que visitan un destino vacacional
Author(s): Héctor San Martín Gutiérrez | Ignacio Rodríguez del Bosque
Author(s): Héctor San Martín Gutiérrez | Ignacio Rodríguez del Bosque
Comunicación Integral de Marca: apalancando el concepto de desarrollo territorial a partir de las herramientas del branding
Author(s): Agrivalca R. Canelón S.
Author(s): Agrivalca R. Canelón S.
Marketing the Institution to Prospective Students – A Review of Brand (Reputation) Management in Higher Education
Author(s): Justin Beneke
Author(s): Justin Beneke
The strategic importance of internet usage as new media tool in the studies of sports marketing: “Analysis of sports clubs’ websites in Turkey and England”
Author(s): Bora Çavuşoğlu | Gülay Oztürk | Baris Kara
Author(s): Bora Çavuşoğlu | Gülay Oztürk | Baris Kara
The Impact of Branding on Customers’ Attitudes toward Banking Services (The Case of Iran’s Melli Bank)
Author(s): Mohammad Reza Jalilvand | Farhad Ebrahimabadi | Neda Samiei
Author(s): Mohammad Reza Jalilvand | Farhad Ebrahimabadi | Neda Samiei
Sustainable practice change: Professionals' experiences with a multisectoral child health promotion programme in Sweden
Author(s): Edvardsson Kristina | Garvare Rickard | Ivarsson Anneli | Eurenius Eva | Mogren Ingrid | Nyström Monica
Author(s): Edvardsson Kristina | Garvare Rickard | Ivarsson Anneli | Eurenius Eva | Mogren Ingrid | Nyström Monica
Portrayals of branded soft drinks in popular American movies: a content analysis
Author(s): Cassady Diana | Townsend Marilyn | Bell Robert | Watnik Mitchell
Author(s): Cassady Diana | Townsend Marilyn | Bell Robert | Watnik Mitchell
A inteligência competitiva aplicada à comunicação e à arquitetura da marca de uma organização Competitive intelligence applied to the communication and to the brand architeture of an organization
Author(s): Fernando L. C. Miquelino | Raimundo N. M. Santos | Reginaldo C. Padovani
Author(s): Fernando L. C. Miquelino | Raimundo N. M. Santos | Reginaldo C. Padovani
TÜKETİCİLER MARKALARI NASIL TERCİH EDİYOR? ( Kamu Sektörü Çalışanlarının Giysi Markalarını Tercihini Etkileyen Faktörlere Yönelik Bir Araştırma)
Author(s): Işıl Karpat AKTUĞLU | Ayşen TEMEL
Author(s): Işıl Karpat AKTUĞLU | Ayşen TEMEL
A COMPARATIVE RESEARCH TO IDENTIFY THE FACTORS THAT AFFECT THE BRANDING IN ELECTRONIC COMMERCEIN VIEW OF THE CUSTOMERS AND THE FIRMS
Author(s): Halil ELİBOL | Tülin DURUKAN | İsmail GÖKDENİZ | Serhan KESKİN
Author(s): Halil ELİBOL | Tülin DURUKAN | İsmail GÖKDENİZ | Serhan KESKİN
Von „brandneuen“ Städten und Regionen – Place Branding und die Rolle der visuellen Medien
Author(s): B. Stöber
Author(s): B. Stöber
Creating ‘real-life’ case studies that embed employability skills in library and information science curricula
Author(s): Yvonne Hamblin | Derek Stephens
Author(s): Yvonne Hamblin | Derek Stephens
Diferenças e Semelhanças nos Métodos de Amostragem de Pesquisas Top of Mind: um estudo comparativoDifferences and Similarities among Sampling Methods in Top of Mind Research: a Comparative StudyDiferencias y Similitudes en los Métodos de Muestreo de Investigaciones Top of Mind: un estudio comparativo
Author(s): PIRES, Nancy Campos Mamede | ARANTES, Elaine Cristina | SILVA, Wesley Vieira da | KATO, Heitor Takashi
Author(s): PIRES, Nancy Campos Mamede | ARANTES, Elaine Cristina | SILVA, Wesley Vieira da | KATO, Heitor Takashi
RELATIONSHIP AMONG BRANDING, CAREER DEVELOPMENT AND TOURISM EDUCATION: AN IMPLICATION FROM TURKEY
Author(s): Murat Selim SELVI | Cengiz DEMIR
Author(s): Murat Selim SELVI | Cengiz DEMIR
OTEL İŞLETMELERİNDE MARKALAŞMANIN TÜKETİCİ SATINALMA DAVRANIŞI ÜZERİNDEKİ ETKİLERİNİ BELİRLEMEYE YÖNELİK BİR ARAŞTIRMA = AN INVESTIGATION TO DETERMINE THE EFFECTS OF BRANDING IN HOTEL ENTERPRISES ON CONSUMER PURCHASING BEHAVIOUR
Author(s): Murat Selim SELVİ | Erdem TEMELOĞLU
Author(s): Murat Selim SELVİ | Erdem TEMELOĞLU
El 'brand placement' en seis series españolas. De Farmacia de guardia a Periodistas: un estudio empírico
Author(s): Dra. Cristina del Pino
Author(s): Dra. Cristina del Pino
Transforming an Industrial District into a High-Tech Cluster: Assessing the Cosmetics Valley’s Readiness and Benefits
Author(s): Daniel D. Bretonès | Carlos Scheel
Author(s): Daniel D. Bretonès | Carlos Scheel
STUDYING THE EFFECT OF BRAND LOYALTY ON CUSTOMER SERVICE IN KERMAN ASIA INSURANCE COMPANY
Author(s): Gholamreza Jandaghi | Razieh Nafari Mehranjani | Mahdi Nik Seresht | Ali Mokhles
Author(s): Gholamreza Jandaghi | Razieh Nafari Mehranjani | Mahdi Nik Seresht | Ali Mokhles
The Effect of Electronic Commerce in Business Value and Supply Chain Process: Evidence from Iran
Author(s): Parisa Yaghoubi Manzari | Behrooz Dini | Mohammad Reza Jalilvand
Author(s): Parisa Yaghoubi Manzari | Behrooz Dini | Mohammad Reza Jalilvand
Global Economic Meltdown and its Perceived Effects on Branding of Bank Services in Nigeria
Author(s): Olokoyo Omowunmi Felicia | Ogunnaike, Olaleke Oluseye
Author(s): Olokoyo Omowunmi Felicia | Ogunnaike, Olaleke Oluseye
Relevance of cognitive dissonance, activation and involvement to branding: An overview / Relevancia de la disonancia cognitiva, la activación y el implicación en el branding: un resumen
Author(s): Arti Sahgal | Achim Elfering
Author(s): Arti Sahgal | Achim Elfering
Celebrating the International, Disremembering Shanghai: The Curious Case of the Shanghai International Film Festival
Author(s): Ma Ran
Author(s): Ma Ran
A Model of Destination Branding For Isfahan City: Integrating the Concepts of the Branding and Destination Image
Author(s): Kambiz Heidarzadeh Hanzaee | Hamid Saeedi
Author(s): Kambiz Heidarzadeh Hanzaee | Hamid Saeedi
Issues and Perspectives Related to Mobile Brand Marketing in Thai Private Higher Education
Author(s): Paul James
Author(s): Paul James
THE SAVING AND INVESTING CONSUMER BEHAVIOR ANALYSES ON THE ROMANIAN FINANCIAL MARKET.
Author(s): Tanase (Rosca) Laura Daniela
Author(s): Tanase (Rosca) Laura Daniela
CUSTOMER RELATIONSHIPS AND BRAND EQUITY IN CHINA'S BANKING SERVICES
Author(s): Svetla T. Marinova | Jinghuan Cui | Marin A. Marinov
Author(s): Svetla T. Marinova | Jinghuan Cui | Marin A. Marinov
Identifying And Prioritizing Effective Parameters In Internet Advertising --- شناسايي و اولويتبندي پارامترهاي مؤثر در اثربخشي تبليغات اينترنتي
Author(s): Mahmood Mohamadian, info@drmohammadian.com - محمود محمديان | Mohammad Mahdi Parhizkar - محمد مهدي پرهيزكار | Gholam Reza Dargi - غلامرضا درگي
Author(s): Mahmood Mohamadian, info@drmohammadian.com - محمود محمديان | Mohammad Mahdi Parhizkar - محمد مهدي پرهيزكار | Gholam Reza Dargi - غلامرضا درگي
FROM COMPETING URBAN IMAGINARIES TO COHESIVE CITY BRANDS – NEW CHALLENGES FOR LOCAL GOVERNMENTS
Author(s): Bogdana NEAMŢU | Cristina Ramona LEUCA
Author(s): Bogdana NEAMŢU | Cristina Ramona LEUCA
THE ROLE OF HOTELS IN THE CONSUMPTION OF CULTURAL TOURISM IN KENYA
Author(s): Joseph A K. WADAWI | Nerine BRESLER | Roselyne N. OKECH | Alexandru NEDELEA
Author(s): Joseph A K. WADAWI | Nerine BRESLER | Roselyne N. OKECH | Alexandru NEDELEA
APPROACHES IN INVESTIGATING ROMANIA’S IMAGE AS A TOURIST DESTINATION AMONG THE TURKISH STUDENTS
Author(s): Olimpia BAN | Osman N. ÖZDOGAN
Author(s): Olimpia BAN | Osman N. ÖZDOGAN
TOURISM POLICY IN ROMANIA: A NECESSARY CHANGE OF DIRECTION
Author(s): TĂCHICIU Laurenţiu | DINU Vasile
Author(s): TĂCHICIU Laurenţiu | DINU Vasile
USO DE REFERÊNCIAS DA IDENTIDADE CULTURAL BRASILEIRA NO MARKETING INTERNACIONAL DE PRODUTOS E MARCAS DE LUXO
Author(s): Ivan Lapuente Garrido | Marina Finestrali
Author(s): Ivan Lapuente Garrido | Marina Finestrali
GRANDES MARCAS, ONTEM: O ENVELHECIMENTO DE MARCAS LÍDERES
Author(s): Edson Roberto Scharf | Eduardo Juan Soriano-Sierra | Diogo Prim
Author(s): Edson Roberto Scharf | Eduardo Juan Soriano-Sierra | Diogo Prim
Leadership through Innovation and Creativity in Marketing Strategies of Indian Telecom Sector: A Case Study of Airtel Using Factor Analysis Approach
Author(s): Harsh Dwivedi | Leena Sharma
Author(s): Harsh Dwivedi | Leena Sharma
Rebranding exercise: closing the gap between values and behavior
Author(s): Segar Michelle | Eccles Jacquelynne | Richardson Caroline
Author(s): Segar Michelle | Eccles Jacquelynne | Richardson Caroline
Making a success of providing NHS Health Checks in community pharmacies across the Tees Valley: a qualitative study
Author(s): McNaughton Rebekah | Oswald Nigel | Shucksmith Janet | Heywood Peter | Watson Pat
Author(s): McNaughton Rebekah | Oswald Nigel | Shucksmith Janet | Heywood Peter | Watson Pat
THE BRAND EQUITY OF TOURISTIC DESTINATIONS - THE MEANING OF THE VALUE
Author(s): Ban Olimpia | Popa Luminita | Silaghi Simona
Author(s): Ban Olimpia | Popa Luminita | Silaghi Simona
Employer Branding and Corporate Social Responsibility – a postmodern approach
Author(s): Mihaela-Alexandra TUDOR-IONESCU | Alina BARGAOANU
Author(s): Mihaela-Alexandra TUDOR-IONESCU | Alina BARGAOANU
THE EFFECTIVENESS OF CORPORATE BRANDING STRATEGY IN MULTI-BUSINESS COMPANIES
Author(s): Masume Hosseinzadeh Shahri
Author(s): Masume Hosseinzadeh Shahri
SYMBOLIC AND FUNCTIONAL BRAND EFFECTS FOR MARKET SEGMENTATION
Author(s): Kevin Kuan-Shun Chiu | Ru-Jen Lin | Maxwell K. Hsu | Shih-Chih Chen
Author(s): Kevin Kuan-Shun Chiu | Ru-Jen Lin | Maxwell K. Hsu | Shih-Chih Chen
Employer Branding in Selected Companies in United Arab Emirates
Author(s): Jawahitha Sarabdeen | Nada El-Rakhawy | Haneen Niaz Khan
Author(s): Jawahitha Sarabdeen | Nada El-Rakhawy | Haneen Niaz Khan
Exploring Buying Behavior Across Several Product Categories from Branding Perspective
Author(s): Fahri Apaydın
Author(s): Fahri Apaydın
Internal Branding in Telecommunication Sector of Pakistan: Employee’s Perspective
Author(s): Hijab Ashraf | Madiha Khalid | Sehar Maqsood | Muhammad Kashif | Zeeshan Ahmad | Irfan Akber
Author(s): Hijab Ashraf | Madiha Khalid | Sehar Maqsood | Muhammad Kashif | Zeeshan Ahmad | Irfan Akber
Internal brand building - A Human Resource Perspective:“The role of leadership”
Author(s): Dr. Poonam Kumar | Mr. C. Rahul Chakravarthi Reddy
Author(s): Dr. Poonam Kumar | Mr. C. Rahul Chakravarthi Reddy
A Proposed Model of Antecedents and Outcomes of Brand Orientation for Nonprofit Sector
Author(s): Fahri Apaydin
Author(s): Fahri Apaydin
La imagen de Venezuela en la prensa española. Una visión desde los diarios: El País, El Mundo, ABC y La Vanguardia Venezuela's image in the Spanish press. A view from the newspapers: El Pais, El Mundo, ABC and La Vanguardia
Author(s): Marianela Urdaneta García
Author(s): Marianela Urdaneta García
KEY ISSUES IN B2B MARKETING AND A NEED TO DEVELOP APPROPRIATE THEORIES AND MODELS
Author(s): Muhammad Sajid Saeed
Author(s): Muhammad Sajid Saeed
ROLE OF MEGA SPORT EVENTS ON BRANDING DESTINATIONS
Author(s): Abdul Hamid Zeitoonly | Hasan Asadi | Habib Honari | Abolfazl Farahani | Mohammad Pour Ranjbar
Author(s): Abdul Hamid Zeitoonly | Hasan Asadi | Habib Honari | Abolfazl Farahani | Mohammad Pour Ranjbar
INTEGRAREA BRANDINGULUI SERVICIILOR PUBLICE CU PROGRAMELE DE PROMOVARE – COMPONENTĂ ESENŢIALĂ A BRANDINGULUI DE ORAŞ
Author(s): Cosmin IRIMIEŞ
Author(s): Cosmin IRIMIEŞ
ROLUL STRATEGIEI DE BRAND A JAPONIEI ÎN DEZVOLTAREA TURISTICĂ A ŢĂRII
Author(s): Ruxandra-Irina POPESCU
Author(s): Ruxandra-Irina POPESCU
The Quantized Characterization of Cooked Rice Hardness and Research on the Automatic Measurement Technology
Author(s): N. Jiang | Y. Gao | J.P. Zhou | L.Q. Gao | J.H. Zhou | Q.G. Dai
Author(s): N. Jiang | Y. Gao | J.P. Zhou | L.Q. Gao | J.H. Zhou | Q.G. Dai
The Research of Developing Green Agriculture: Take Pengxi County of Sichuan Province as an Example
Author(s): Haotian ZHONG
Author(s): Haotian ZHONG
The Effect of Brand Equity Components on Purchase Intention: An Application of Aaker’s Model in the Automobile Industry
Author(s): Mohammad Reza Jalilvand | Neda Samiei | Seyed Hessamaldin Mahdavinia
Author(s): Mohammad Reza Jalilvand | Neda Samiei | Seyed Hessamaldin Mahdavinia
The Impact of Branding on Customers’ Attitudes toward Banking Services (The Case of Iran’s Melli Bank)
Author(s): Mohammad Reza Jalilvand | Farhad Ebrahimabadi | Neda Samiei
Author(s): Mohammad Reza Jalilvand | Farhad Ebrahimabadi | Neda Samiei
Programproduktion som Kritisk Teori – eller tv-teksten som industriel iscenesættelse
Author(s): John Caldwell
Author(s): John Caldwell
Being Montana - et signalement af vor tids virksomhedskommunikation
Author(s): Lars Thøger Christensen | Lars Pynt Andersen | Maria Marcussen
Author(s): Lars Thøger Christensen | Lars Pynt Andersen | Maria Marcussen
ROLE OF TRADITIONAL FOOD IN TOURIST DESTINATION IMAGE BUILDING: EXAMPLE OF THE CITY OF MOSTAR
Author(s): Almir Pestek | Aleksandra Nikolic
Author(s): Almir Pestek | Aleksandra Nikolic
An Empirical Study of the Impact of Branding on Consumer Choice for Regulated Bottled Water in Southeast, Nigeria
Author(s): Ogbuji, Chinedu N. | Anyanwu, Aham V. | Onah, Julius O.
Author(s): Ogbuji, Chinedu N. | Anyanwu, Aham V. | Onah, Julius O.
Marketing de ciudades y place branding
Author(s): Muñiz Martínez, Norberto | Cervantes Blanco, Miguel
Author(s): Muñiz Martínez, Norberto | Cervantes Blanco, Miguel
