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Skin Branding

Author(s): Kumar Sudhir | Kumar P
CYBER BRANDING: AN EXPLORATORY STUDY OF VIRTUAL

Author(s): Smriti Yash Verma | Nikhil Agarwal.
An experimental study of the effect of green positioning on brand attitude

Author(s): PATRIK HARTMANN | F. JAVIER FORCADA SAIZ | VANESSA APAOLAZA IBÁÑEZ
Branding on the Shop Floor

Author(s): Szilvia Gyimóthy | Louise Rygaard Jonas
PENGIKLANAN STRATEGIK: JENAMA GLOBAL DI MALAYSIA

Author(s): Mohd Helmi Abd. Rahim | Maizatul Haizan Mahbob | Wan Idros Wan Sulaiman
Being Montana - et signalement af vor tids virksomhedskommunikation

Author(s): Lars Thøger Christensen | Lars Pynt Andersen | Maria Marcussen
Manufacturer and Retailer Brand Acceptance under Different Levels of Purchase Involvement

Author(s): Kristina Maikštėnienė | Viltė Auruškevičienė
GLOBAL OR NATIONAL BRANDS?

Author(s): Sorina GÎRBOVEANU
ADVERTISING ON LINE - THE MOST EFFECTIVE WAY OF BRANDING CREATION

Author(s): VALENTINA FETINIUC | LILIA GHIŢIU
Understanding Ethnic Chinese Student’s Tertiary Education Decision-making

Author(s): Kim-Choy Chung | Kim-Shyan Fam | David K. Holdsworth
Branding: Wijkidentiteit als aangrijpingspunt voor stedelijke vernieuwing

Author(s): Freek de Meere | Peter van der Graaf | Kees Fortuin
The function of the 'concrete God'

Author(s): Prica Ines
BRANDING IN SMALL BUSINESS

Author(s): Cătălin Mihail BARBU | Radu Florin OGARCĂ | Mihai Răzvan Constantin BARBU
Individual preferences modulate incentive values: Evidence from functional MRI

Author(s): Koeneke Susan | Pedroni Andreas | Dieckmann Anja | Bosch Volker | Jäncke Lutz
The Relationship between Ethical Brand and Company Reputation: The Malaysian Perspective

Author(s): Mohammad Ziaul Hoq | Sulaiman M. Ali | Dr. Sharifah Faridah Syed Alwi
THE YIN AND YANG OF CSR ETHICAL BRANDING

Author(s): Ellisha Nasruddin | Reevany Bustami
Identifying And Prioritizing Effective Parameters In Internet Advertising-- شناسايي و اولويت‏بندي پارامترهاي مؤثر در اثربخشي تبليغات اينترنتي

Author(s): Mahmood Mohamadian-- محمود محمديان | Mohammad Mahdi Parhizkar-- محمد مهدي پرهيزكار | Gholam Reza Dargi-- غلامرضا درگي
Internet Advertisement: Helps to Build Brand

Author(s): Ahasanul Haque | Arun Kumer Tarofder | Shameem Al Mahmud
Security and Trust in e-Business: Problems and Prospects

Author(s): Manivannan Senthil Velmurugan
Destination Branding and Tourists’ Attitudes (The Case of Isfahan as a Tourism Destination in Iran)

Author(s): Mohamad Reza Jalilvand | Sharif Shekarchizadeh Esfahani | Neda Samiei
Globally Branded E-Government

Author(s): Alptekin Erkollar | Birgit J. Oberer
Marketing de ciudades y

Author(s): Muñiz Martínez, Norberto | Cervantes Blanco, Miguel
The Impact of Branding on Customers’ Attitudes toward Banking Services (The Case of Iran’s Melli Bank)

Author(s): Mohammad Reza Jalilvand | Farhad Ebrahimabadi | Neda Samiei
Sustainable practice change: Professionals' experiences with a multisectoral child health promotion programme in Sweden

Author(s): Edvardsson Kristina | Garvare Rickard | Ivarsson Anneli | Eurenius Eva | Mogren Ingrid | Nyström Monica
Reality Branding

Author(s): Adam Arvidsson
Portrayals of branded soft drinks in popular American movies: a content analysis

Author(s): Cassady Diana | Townsend Marilyn | Bell Robert | Watnik Mitchell
STUDYING THE EFFECT OF BRAND LOYALTY ON CUSTOMER SERVICE IN KERMAN ASIA INSURANCE COMPANY

Author(s): Gholamreza Jandaghi | Razieh Nafari Mehranjani | Mahdi Nik Seresht | Ali Mokhles
BRAZILIAN NEWS PORTALS CHARACTERISTICS

Author(s): Heloiza G. Herckovitz
The Effect of Electronic Commerce in Business Value and Supply Chain Process: Evidence from Iran

Author(s): Parisa Yaghoubi Manzari | Behrooz Dini | Mohammad Reza Jalilvand
Global Economic Meltdown and its Perceived Effects on Branding of Bank Services in Nigeria

Author(s): Olokoyo Omowunmi Felicia | Ogunnaike, Olaleke Oluseye
IntellectCloud cloud application's mÉnage

Author(s): Deepti Ghuge | Girish Tere
CUSTOMER RELATIONSHIPS AND BRAND EQUITY IN CHINA'S BANKING SERVICES

Author(s): Svetla T. Marinova | Jinghuan Cui | Marin A. Marinov
Identifying And Prioritizing Effective Parameters In Internet Advertising --- شناسايي و اولويت‏بندي پارامترهاي مؤثر در اثربخشي تبليغات اينترنتي

Author(s): Mahmood Mohamadian, info@drmohammadian.com - محمود محمديان | Mohammad Mahdi Parhizkar - محمد مهدي پرهيزكار | Gholam Reza Dargi - غلامرضا درگي
PLACE MARKETING. CLUJ-NAPOCA CITY CASE STUDY

Author(s): Dan Tudor LAZĂR | Andrei CHIRCA
THE ROLE OF HOTELS IN THE CONSUMPTION OF CULTURAL TOURISM IN KENYA

Author(s): Joseph A K. WADAWI | Nerine BRESLER | Roselyne N. OKECH | Alexandru NEDELEA
TOURISM POLICY IN ROMANIA: A NECESSARY CHANGE OF DIRECTION

Author(s): TĂCHICIU Laurenţiu | DINU Vasile
GRANDES MARCAS, ONTEM: O ENVELHECIMENTO DE MARCAS LÍDERES

Author(s): Edson Roberto Scharf | Eduardo Juan Soriano-Sierra | Diogo Prim
Rebranding exercise: closing the gap between values and behavior

Author(s): Segar Michelle | Eccles Jacquelynne | Richardson Caroline
Making a success of providing NHS Health Checks in community pharmacies across the Tees Valley: a qualitative study

Author(s): McNaughton Rebekah | Oswald Nigel | Shucksmith Janet | Heywood Peter | Watson Pat
THE BRAND EQUITY OF TOURISTIC DESTINATIONS - THE MEANING OF THE VALUE

Author(s): Ban Olimpia | Popa Luminita | Silaghi Simona
Employer Branding and Corporate Social Responsibility – a postmodern approach

Author(s): Mihaela-Alexandra TUDOR-IONESCU | Alina BARGAOANU
SYMBOLIC AND FUNCTIONAL BRAND EFFECTS FOR MARKET SEGMENTATION

Author(s): Kevin Kuan-Shun Chiu | Ru-Jen Lin | Maxwell K. Hsu | Shih-Chih Chen
The Role of Branding in the Health Sector

Author(s): Shahriar Shafiee
ECONOMICS OF LONG TAIL, A CHALLENGE FOR BRANDING

Author(s): Gabriela ANDREI | Andrei DUMEA
A TEORATİCAL APROACH TO THE CONCEPT OF BRAND

Author(s): Durmaz Yakup | Zengin Sevil
Using Social Media for Branding in Publishing

Author(s): Bettina Lis | Jennifer Berz
Employer Branding in Selected Companies in United Arab Emirates

Author(s): Jawahitha Sarabdeen | Nada El-Rakhawy | Haneen Niaz Khan
Internal Branding in Telecommunication Sector of Pakistan: Employee’s Perspective

Author(s): Hijab Ashraf | Madiha Khalid | Sehar Maqsood | Muhammad Kashif | Zeeshan Ahmad | Irfan Akber
Internal brand building - A Human Resource Perspective:“The role of leadership”

Author(s): Dr. Poonam Kumar | Mr. C. Rahul Chakravarthi Reddy
ROLE OF MEGA SPORT EVENTS ON BRANDING DESTINATIONS

Author(s): Abdul Hamid Zeitoonly | Hasan Asadi | Habib Honari | Abolfazl Farahani | Mohammad Pour Ranjbar
Europäische Stadtfiktionen in China.

Author(s): Dieter Hassenpflug
European Urban Fictions in China.

Author(s): Dieter Hassenpflug
The Quantized Characterization of Cooked Rice Hardness and Research on the Automatic Measurement Technology

Author(s): N. Jiang | Y. Gao | J.P. Zhou | L.Q. Gao | J.H. Zhou | Q.G. Dai
The Effect of Brand Equity Components on Purchase Intention: An Application of Aaker’s Model in the Automobile Industry

Author(s): Mohammad Reza Jalilvand | Neda Samiei | Seyed Hessamaldin Mahdavinia
The Impact of Branding on Customers’ Attitudes toward Banking Services (The Case of Iran’s Melli Bank)

Author(s): Mohammad Reza Jalilvand | Farhad Ebrahimabadi | Neda Samiei
Reality Branding

Author(s): Adam Arvidsson
Being Montana - et signalement af vor tids virksomhedskommunikation

Author(s): Lars Thøger Christensen | Lars Pynt Andersen | Maria Marcussen
Marketing de ciudades y place branding

Author(s): Muñiz Martínez, Norberto | Cervantes Blanco, Miguel
BRAZILIAN NEWS PORTALS CHARACTERISTICS

Author(s): Heloiza G. Herckovitz
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