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FACTORS AFFECTING ONLINE PURCHASING BEHAVIOR

Author(s): Hamisah Haji Hasan | Samsudin A. Rahim
Türkiye’de SMS Reklamları Tüketici Tutumlarını Etkileyen Faktörler

Author(s): Hasan Kemal SUHER | Nevzat Bilge İSPİR
Categorizing Consumers’Buying Behavior: A Factor Analysis in Consumer Durable Market

Author(s): Bhagaban Das | Sangeeta Mohanty | Nikhil Chandra Shil
Editorial

Author(s): Jie-Xian Zeng | Fei Yu | Limin Sun | Mingwen Wang | Guangxue Yue
Os Efeitos da Participação em Comunidades Virtuais de Marca no Comportamento do Consumidor: Proposição e Teste de um Modelo Teórico

Author(s): Stefânia Ordovás de Almeida | José Afonso Mazzon | Utpal Dholakia | Hugo Fridolino Müller Neto
O AROMA AMBIENTAL E SUA RELAÇÃO COM AS AVALIAÇÕES E INTENÇÕES DO CONSUMIDOR NO VAREJO

Author(s): André Luiz Carvalho Nunes da Costa | Salomão Alencar de Farias
The Effect of Brand Equity Components on Purchase Intention: An Application of Aaker’s Model in the Automobile Industry

Author(s): Mohammad Reza Jalilvand | Neda Samiei | Seyed Hessamaldin Mahdavinia

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