Search Articles for "marketing"

What Competencies Should Directors Possess? Malaysia Perspective

Author(s): Wan Fauziah bt Wan Yusoff | Anona Amrstrong

The Theoretical Perspectives Underlying Technology Transfer: A Literature Review

Author(s): Sazali Abdul Wahab | Raduan Che Rose | Suzana Idayu Wati Osman

Towards Spiritual Entrepreneurship Inecotourism in Southern Africa

Author(s): Carsten Martin Syvertsen

Investment and Expenditure on Innovation Activities and Innovative Capability: Empirical Evidence from Portuguese Services Firms and KIBS

Author(s): Maria Jose Madeira Silva | Jorge Simões | Jacinta Moreira | Gastão Sousa

Gaining Competitive Advantage through Marketing Strategies in Container Terminal: A Case Study on Shahid Rajaee Port in Iran

Author(s): Hossein Cheraghi | Alireza Abdolhosseini Khaligh | Abbass Naderi | Alireza Miremadi

The doctor-patient relation in the context of health seen as a product A relação médico-paciente no contexto da saúde como produto

Author(s): Sérgio Bergmann Borges Vieira | Gabriel Bergmann Borges Vieira | Renan Lopes

Academic Libraries Should Consider a Strategic Approach to Promotion and Marketing of e-Books. A Review of: Vasileiou, M. & Rowley, J. (2011). Marketing and promotion of e-books in academic libraries. Journal of Documentation, 67(4), 624-643. doi: 10.1108/00220411111145025

Author(s): Nazi Torabi

Point-of-Care Healthcare Databases Are an Overall Asset to Clinicians, but Different Databases May Vary in Usefulness Based on Personal Preferences. A Review of: Chan, R. & Stieda, V. (2011). Evaluation of three point-of-care healthcare databases: BMJ Point-of-Care, Clin-eguide and Nursing Reference Centre. Health and Information Libraries Journal, 28(1), 50-58. doi: 10.1111/j.1471-1842.2010.00920.x

Author(s): Carol D. Howe

Perception of Employees on Internal Communication of a Leading Five Star Hotel in Malaysia

Author(s): Zulhamri Abdullah | Claina Antonette Antony

On the Experience Marketing Strategies of Maky Food Company

Author(s): Song Han | Xiaoli Sun

EVALUATING THE RELATIONSHIP BETWEEN CORPORATE GOVERNANCE AND VOLUNTARY DISCLOSURE IN COMPANIES LISTED IN TEHRAN STOCK EXCHANGE

Author(s): Hadi Khoshbakht | Heidar Mohammadzadeh Salteh

MARKET INTELLIGENCE AND ITS APPLICATIONS IN ACCOUNTING AND ACCOUNT MANAGEMENT

Author(s): Mohammad Reza Noruzi, EMBA, PhD Student | Farhad Nezhad Haj Ali Irani

Customer Satisfaction, Perceived Service Quality and Mediating Role of Perceived Value

Author(s): Saif Ullah Malik

Examining Consumer Ethnocentrism amongst Jordanians from an Ethnic Group Perspective

Author(s): Saeb Farhan Al Ganideh | Hameed Al Taee

A Study on Effect of Brand Credibility on Word of Mouth: With Reference to Internet Service Providers in Malaysia

Author(s): Zahra Seyed Ghorban | Hossein Tahernejad

Consumer Rights Today: Are They in Business or Out of Business?

Author(s): Sami Ahmad Alsmadi | Ibrahim Alnawas

Motivating Salespeople to Contribute to Marketing Intelligence Activities: An Expectancy Theory Approach

Author(s): Wadie Nasri | Lanouar Charfeddine

Challenges Facing Sustainable Real Estate Marketing and Practice in Emerging Economy: Case Study of Nigeria

Author(s): Ayotunde Olawande Oni | Michael Adedayo Adebayo

The Impact of Health Service Quality on Patients’ Satisfaction over Private and Public Hospitals in Jordan: A Comparative Study

Author(s): Ahmad Mahmoud Ahmad Zamil | Ahmad Yousef Areiqat | Waleed Tailakh

Customer Perception on Service Quality in Retail Banking in Developing Countries - A Case Study

Author(s): Mohammad Abdul Muyeed

Market Concentration and the Analysis of Vertical Organization

Author(s): Jean-Paul Chavas | Guanming Shi

Unintended Brand Endorsers’ Impact on Luxury Brand Image

Author(s): Anita Radon AR

Exploring the Relationship between Ethical Sales Behavior, Relationship Quality, and Customer Loyalty

Author(s): Laith Alrubaiee

Awareness of Food Labeling among Consumers in Groceries in Al-Ain, United Arab Emirates

Author(s): Sidiga Washi

A Review of the Activities of Advertising Agencies in Online World

Author(s): Mehdi Behboudi | Kambiz Heidarzadeh Hanzaee | Amir Abedini Koshksaray | Marziyeh Jalilvand Shirkhani Tabar | Zinab Taheri

Small and Medium Enterprises Facing Institutional Barriers in Kosovo

Author(s): Florin Peci | Enver Kutllovci | Qazim Tmava | Venet Shala

Measuring Tourist Satisfaction by the Jordanian Tourism Services in the Area off Um Qais

Author(s): Marzouq Ayed Al Qeed | Moayyad A. Fawaeer | Bader A. Qaid

Consumer Attitudes toward SMS Advertising among Jordanian Users

Author(s): Abdulraheem M. Ahmad Zabadi | Mohammad Shura | E. A. Elsayed

Analysis of Factors Affecting on Risk Management of Wheat Production Among Wheat Farmers (Razavieh Region, Khorasan-E-Razavi Province, Iran)

Author(s): M. Sookhtanlo | V. Sarani

Recursos Organizacionales: Concepto, Clasificación e Indicadores

Author(s): Miguel Blázquez | Alfredo Mondino

KEY SUCCESS FACTORS FOR ACHIEVING CUSTOMER’S LOYALTY IN E-SMES: A STUDY ON IMPACT OF CUSTOMER AND E-BUSINESS CHARACTERISTICS ON E-LOYALTY IN IRAN

Author(s): Hengameh Rabiei | Mohammad Reza Meigounpoory | Pedram Yazdani | Mostafa Maleki Someah lu

DOES FAMILY AND VIRAL MARKETING HAVE ANY EFFECT ON BRAND EQUITY?

Author(s): Norjaya Mohd. Yasin | Abdul Rahman Zahari

THE SEVEN PS OF MARKETING AND CHOICE OF MAIN GROCERY STORE IN A HYPERINFLATIONARY ECONOMY

Author(s): Noel Muzondo | Edward Mutandwa

DOES FAMILY AND VIRAL MARKETING HAVE ANY EFFECT ON BRAND EQUITY?

Author(s): Norjaya Mohd. Yasin | Abdul Rahman Zahari

INFLUENCE OF CULTURAL AND GEOGRAPHICAL VICINITY IN ATTRACTING THE FDI IN BALKAN REGION. ALBANIA AS A CASE STUDY

Author(s): Mamica Nene | Eleina Qirici

The GENACIS project: a review of findings and some implications for global needs in women-focused substance abuse prevention and intervention

Author(s): Wilsnack SC

Usage of alternative medical systems, acupuncture, homeopathy and anthroposophic medicine, by older German adults

Author(s): Arndt Büssing

Producers’ Perception of Collective Action Initiatives in the Production and Marketing of Kola in Cameroon

Author(s): Amos Gyau | Bertin Takoutsing | Steven Franzel

Socioeconomic Analysis of Rice Farmers and Effects of Group Formation on Rice Production in Ekiti and Ogun States of South-West Nigeria

Author(s): C. A. Afolami | Abiodun Elijah Obayelu | M. U. Agbonlahor | O.A Lawal-Adebowale

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Author(s): J R Zaveri, Vipul Chaudhari

njmr

Author(s): J R Zaveri, Vipul Chaudhari

Recession-Friendly Library Market Research: Service-Learning with Benefits

Author(s): Mary Todd Chesnut

College Book Clubs: Collaborating for Success

Author(s): Lisa A. Forrest

Modelo integrado de antecedentes y consecuencias del valor percibido por el egresado

Author(s): Raquel Sánchez Fernández | Mª Ángeles Iniesta Bonillo | Amparo Cervera Taulet | Ma. Walesska Schlesinger Díaz

Introducing the paradigm of organizational value creation effect on customer loyalty: A case study of Tehran province food industry unites

Author(s): Maryam Zarandi

The effect of Islamic values on relational marketing basics

Author(s): Jafar Beikzad | Ali Jahedi Chaharborj | Saeid Ghorbannejad Maleki

Investigating important factors influencing purchasing from chains

Author(s): Naser Azad

Examining different factors in effectiveness of advertisement

Author(s): Seyed Gholamreza Jalali Naini | Mohammad Ali Shafia | Negar Nazari

The role of children's food packaging characteristics on parent's purchasing decision

Author(s): Naser Azad | Mojtaba Rafiee | Leila Hamdavipour

An empirical study on the relationship of purchasing a chocolate based on its packaging

Author(s): Yasaman Giyahi

Developing strategies to promote the Iranian international film market

Author(s): Mahmood Mohammadian | Amir Hassan Nedaei | Yasaman Giyahi

The role of information technology on developing free zone markets

Author(s): Naser Azad | Yahya Rostamnya

THE ISSUES IN THE MEASUREMENT OF POSTMATERIAL VALUES

Author(s): Svetlana Tasić | Milijanka Ratković

La comunicación de la responsabilidad en los medios sociales

Author(s): Vicente-José Ros-Diego | Araceli Castelló-Martínez

CSR communication through online social media

Author(s): Vicente-José Ros-Diego, Ph.D. | Araceli Castelló-Martínez, Ph.D.

Pre-Purchase Intentions of Consumers: based on Flow Theory and Navigational Characteristics of Websites

Author(s): Kambiz Heidarzadeh Hanzaee | Behnaz Khodayari

A review of influencing factors and constructs on the Iranian women’s Islamic fashion market

Author(s): Kambiz Heidarzadeh Hanzaee | Shahrzad Chitsaz

Intention To Halal Products In The World Markets

Author(s): Kambiz Heidarzadeh Hanzaee | Mohammad Reza Ramezani

A Data Mining-Based Response Model for Target Selection in Direct Marketing

Author(s): Eniafe Festus Ayetiran | Adesesan Barnabas Adeyemo

AGRICULTURAL MARKETING AND ITS IMPACT IN NORTH EAST INDIA WITH SPECIAL REFERENCE TO MANIPUR

Author(s): Dr. Robita Sorokhaibam | Brahmacharimayum Tarunbala Devi

Analysis of the Influence of Gender on the Choice of Bank in Southeast Nigeria

Author(s): Steve Ukenna | Ogechukwu G. Monanu

The Effects of the External Environment on Internal Management Strategies within Micro, Small and Medium Enterprises; Kenyan Case

Author(s): W L Njanja | Martin Ogutu | Rene’ Pellisier

ECONOMICS OF ONION CULTIVATION AND IT’S MARKETING PATTERN IN SATARA DISTRICT OF MAHARASHTRA

Author(s): BARAKADE AJ, Lokhande TN AND TODKARI GU

Application of Relationship Selling in the Nigerian Context: A Model of the Restraining Factors

Author(s): IE Ernest

Social Media Marketing by Pharmaceutical Industry: Perception and Attitudes of Key Stakeholders

Author(s): P Gupta

Optimal Inventory Control Problem with Inflation-Dependent Demand Rate Under Stochastic Conditions

Author(s): A. Mirzazadeh

Analysis of Small ruminant market system in different agro-climatic zones of Southern India

Author(s): D Ramesh | H R Meena | K L Meena

Livro de Imagem: três artistas narram seus processos de criação de narrativas visuais

Author(s): Hanna Talita Gonçalves Pereira Araújo | Lucia Helena Reily

CASHEW KERNELS CLASSIFICATION USING TEXTURE FEATURES

Author(s): NARENDRA VG AND HAREESH KS

Retail Loyalty and Switching Cost: Statistical Enquiry in Indian Retail Industry

Author(s): J. Clement Sudhahar | S. Karthikeyan

Community Participation on Health and Family Planning Programs in Bangladesh: The Role of Education and Knowledge on HFP for Plummeting Pharmaceutical Costing

Author(s): M.A. Kabir | M.N. Huq | Abul Quasem Al-Amin | Gazi Mahabubul Alam

Corporate Management Structure of Large Malaysian Construction Companies

Author(s): KAMARUZAMAN JUSOFF

Wholesaling, the role of the middleman and marketing costs: some forgotten concepts in marketing thought

Author(s): sylvain charlebois

Issues and Perspectives Related to Mobile Brand Marketing in Thai Private Higher Education

Author(s): Paul James

A Study of Consumer Preferences for Higher Education Institutes in Tehran through Conjoint Analysis

Author(s): Mohsen Nazari | Mahdi Elahi

從生活風格觀點探討樂活消費者的日常生活資訊行為 On the Everyday Life Information Behavior of LOHAS Consumers: A Perspective of Lifestyle

Author(s): Nei-Ching Yeh | Yi-Ju Chen

Mediation Effects of Logistics Performance on Collaboration and Firm Performance of Palm Oil Companies: PLS Path Modeling

Author(s): Montree Piriyakul | Chayanan Kerdpitak

ROLE OF MARKETING IN INCREASING THE COMPETITIVENESS OF AGRICULTURAL AND FOOD PRODUCTS

Author(s): Biljana Veljković

Pedagogía de la interactividad Pedagogy of Interactivity

Author(s): Roberto Aparici Marino | Marco Silva

Affiliate marketing programs: A study of consumer attitude towards affiliate marketing programs among Indian users

Author(s): Zia Ul Haq

THE STATE OF THE ART IN RESEARCH INTO RURAL TOURISM IN SPAIN: AN ANALYSIS FROM THE PERSPECTIVE OF MARKETING

Author(s): José Manuel Hernández Mogollón | Ana María Campón Cerro | Helena Maria Baptista Alves

Coronary artery disease from a perspective of genomic risk score, ethical approaches and suggestions

Author(s): Deniz Ağırbaşlı | Yeşim Işıl Ülman

Globalisation and Women's Professional Basketball

Author(s): Serkan Berber | Douglas Michele Turco

The impact of creative aspects in illuminant advertising on the visual attention and recall ability of consumers

Author(s): Badura, B. | Maafi, S. | Kluge, A.

‚Du kannst es dir ja noch mal überlegen’ – Warum uns reversible Entscheidungen nicht zufriedener machen

Author(s): Felser, G.

‚Think it all over‘ – Why Reversible Decisions Do Not Make Us Happier

Author(s): Felser, G.

THE SPECIFIC MARKET RESEARCH METHODOLOGY USED AT GENERAL MOTOR'S EUROPE ,

Author(s): Zima Liliana Adela | Toadere Rita Monica

THE SIX SIGMA SYSTEM IN RELATION TO THE BUSINESS STRATEGY AND PRIORITIES

Author(s): Dragoi Ionut | David Marcel | Boldea Monica

VISITOR AND EXHIBITOR CLUSTERS AT EASTERN-EUROPEAN AGRICULTURAL FAIRS

Author(s): Varga Levente

INTERNAL ENVIRONMENT ANALYSIS TECHNIQUES

Author(s): Caescu Stefan Claudiu | Popescu Andrei | Ploesteanu Mara Gabriela

THE ROLE OF THE SALES TECHNIQUES IN THE MARKETING ACTIVITY OF THE COMPANIES IN BUCHAREST

Author(s): Cruceru Anca | Moise Daniel | Tatu Cristi

CONSUMER BEHAVIOR ON THE FRUITS AND VEGETABLES MARKET

Author(s): Istudor Nicolae | Pelau Corina

COMPETENCES ACQUIRED BY GRADUATES THROUGH MARKETING HIGHER EDUCATION - FINDINGS FROM THE EMPLOYERS PERSPECTIVE

Author(s): Plaias Ioan | Pop Ciprian Marcel | Dabija Dan Cristian | Babut Raluca

THE COMPETITIVE POSITIONIG OF THE SME'S ON THE MARKET

Author(s): Pop (Bandi) Ramona

THE IMPORTANCE OF ENVIRONMENTAL PROTECTION IN CSR POLICY

Author(s): Rosca Mihai Ioan

THE FORTIFIED CHURCHES FROM TRANSYLVANIA - HOW WELL ARE THEY KNOWN BY THE ROMANIAN CITIZENS?

Author(s): Serb Silvana Valentina

THE SAVING AND INVESTING CONSUMER BEHAVIOR ANALYSES ON THE ROMANIAN FINANCIAL MARKET.

Author(s): Tanase (Rosca) Laura Daniela

THE ROLE AND IMPLICATIONS OF THE EVENT BASED COMMUNICATION IN THE ELECTORAL CAMPAIGN

Author(s): Tatu Cristian Ionut | Pastiea Mihai | Ion Andrei

A MARKETING VIEW OVER THE ROLE OF THE PUBLIC AUTHORITIES IN THE PROTECTION OF THE CONSUMERS PRIVATE SPACE

Author(s): Veghes Calin | Acatrinei Carmen | Dugulan Diana | Palade Marius

CAN MARKETING SUPPORT THE IMPLEMENTATION OF EFFECTIVE EGOVERNMENT? ANALYSIS OF THE SINGLE POINT OF ACCESS PORTAL FOR ROMANIAN ELECTRONIC PUBLIC SERVICES

Author(s): Velicu Bogdan Calin

臺灣地區大學出版社現況調查與發展模式探析(上) The Survey of the State and Developing Patterns Analysis of University Presses in Taiwan

Author(s): Shu-o Chen | Jeong-yeou Chiu

Safe and Responsible Online Behaviors for Children

Author(s): Shu-Hsien L. Chen

圖書行銷通路業務運作之調查研究 A Study on the Book Marketing Channels and the Business Operations in Taiwan

Author(s): Shih-Luen Lin

大學圖書館電子資源之需求分析與行銷策略之研究 A Study of Demands Analysis and Marketing Strategy of Electronic Resources in University Library

Author(s): Huang-Yu Liu | Jung-Huei Shu

大學教師與館員合作推廣圖書館 資源利用與服務之實例研究： 以景文科技大學為例 A Case Study of Faculty-Librarian Collaboration on Promoting the Use of Library Resources and Services in the Jinwen University of Science and Technology

Author(s): Ti Yu | Jiu-Hua Huang

數位出版從業人員專業能力之研究 A Study on the Professional Competencies of the Employees Working in the Digital Publishing Industry

Author(s): Shin Liao | Yi-Chen Pan

PARTNERSHIP WITH MARKETING CHANNELS FOR PURPOSE OF IMPROVEMENT OF THE TOURISM DESTINATION IMAGE

Author(s): Jadranka Dragičević

SIGNIFICANSE AND CARACTERISTISC OF EFECTIVE SALES PROMOTION MANAGEMENT IN CONTEMPORARY MARKET

Author(s): Sanja Ćorić

THE CHARACTERISTICS OF PREFERRED STRATEGIC POSTURES BY BULGARIAN INDUSTRIAL COMPANIES IN THE WORLD FINANCIAL AND ECONOMIC CRISIS

Author(s): Kiril DIMITROV

Casting a Wider Net: A Longitudinal Study Exploring Gender Differences, Influences and Attitudes Impacting Academic Major Selection in Computing

Author(s): Jeff Butterfield | Thad Crews

INFORMATION TECHNOLOGIES IN TRANSFORMATION OF MARKETING ACTIVITY

Author(s): Nina ILARIONOVA

IDENTITY OF NATIONAL HERITAGE IN FUNCTION OF SPECIALISED TOURIST OFFER IN CROATIA

Author(s): Neven ŠERIĆ | Jasminka TALIJANČIĆ

ON-LINE MARKETING-COMMUNICATION IN HUNGARY

Author(s): Krisztina TARALIK

MEASURING INTEGRATED MARKETING COMMUNICATION

Author(s): Bruno ZAVRŠNIK | Damjana JERMAN

Competitiveness of Brazil in the wood international market

Author(s): Sandra Maria Ferreira Couri Petrauski | Gláucio Marcelino Marques | Márcio Lopes da Silva | Sidney Araujo Cordeiro | Naisy Silva Soares

An Empirical Study to Construct a Systematic Model for Product Bundles

Author(s): Kuei-Feng Chang | Hao-Wei Yang

Tourists’ Evaluations of Destination Image and Future Behavioural Intention: The Case of Malaysia

Author(s): Mahadzirah Mohamad | Ahmad Rusdi Abdullah | Safiek Mokhlis

Modern lines of application of Internet technologies in marketing

Author(s): S.M. Illiashenko

A Test of Transactional and Transformational Leadership Behaviour of Salesman on Customer Relationship Marketing Behaviour: A Study of the Indian Banking Sector

Author(s): Puja Khatri | Sumit Duggal

Conceptualizing Sustainably Produced Food for Promotional Purposes: A Sustainable Marketing Approach

Author(s): Cecilia Solér

Pork sausage market: marketing, labeling and consumer characterization Mercado de embutidos de suínos: comercialização, rotulagem e caracterização do consumidor

Author(s): Terezinha Domiciano Dantas Martins | Wadme Inacio Bezerra | Ricardo Targino Moreira | Ludmila da Paz Gomes da Silva | Eleonore de Sousa Batista

Early weaning and concentrate supplementation on slaughter weight and carcass characteristics of lambs produced on pasture Desmame precoce e a suplementação concentrada no peso ao abate e nas características de carcaça de cordeiros terminados em pastagem

Author(s): Sergio Rodrigo Fernandes | Alda Lúcia Gomes Monteiro | Cláudio José Araújo da Silva | Marina Gabriela Berchiol da Silva | Paulo Rossi Júnior | Damaris Ferreira de Souza | Jordana Andrioli Salgado | Fernando Hentz

Effect of genotype and dietary protein level on lamb meat quality Efeito do genótipo e do teor de proteína da dieta sobre a qualidade da carne de cordeiros

Author(s): Greicy Mitzi Bezerra Moreno | Carolina Buzzulini | Hirasilva Borba | Alvimar José da Costa | Tânia Mara Azevedo de Lima | João Francisco Bigaran Dourado

THE IMPACT OF ELECTRONIC CUSTOMER RELATIONSHIP MANAGEMENT ON CONSUMER’S BEHAVIOR

Author(s): Usman Musa Zakari Usman | Abdullah Nabeel Jalal | Mahdi Alhaji Musa

A cidade espetáculo : efeito da globalização

Author(s): Izabela Naves Coelho Teobaldo

Managing the Hotels Service Products and E-Services. Case Study: Researching Tourists’ Satisfaction Regarding the Hotels Services in Romania

Author(s): Laura Cristina MANIU | Andreea MARIN-PANTELESCU

Brand Positioning - A Marketing Resource and an Effective Tool for Small and Medium Enterprises

Author(s): Tudor EDU | Iliuta Costel NEGRICEA

Evaluating Effects of Two Alternative Filters for the Incremental Pruning Algorithm on Quality of Pomdp Exact Solutions

Author(s): Mahdi Naser-Moghadasi

Competitive Capabilities of Thai Logistics Industry: Effects on Corporate Image and Performance

Author(s): Apicha Boonpattarakan

Erasing Space from Places Brandscapes, Art and the (de)valorisation of the Olympic Space

Author(s): Andrea Pavoni

Oltre il determinismotecnologico. Le “contraddizioni” delle lavagne interattive

Author(s): Francesco Pisanu

Diseño e implementación de una plataforma piloto de marketing electrónico para el desarrollo de aplicaciones tic s en la comunidad de ciudad bolívar

Author(s): Luis F. Pedraza | Richard Ramírez García | Óscar Editson Hernández

Marketing y medio ambiente: Una aproximación a la situación de la industria española

Author(s): Elena Fraj | Eva Mart nez | Jorge Matute

Infobright Enterprise Edition Analytic Data Warehouse Technology An overview

Author(s): Juned A. Khan | Ajit P. Shiralkar

Green Marketing: Opportunities And Challenges

Author(s): Tushar K. Savale | Anil F. Sharma | Prabodhan U. Patil

Implementing Social Group Shopping using Support Vector Machines

Author(s): Prasanna Kothalkar | Priyanka Desai

An introduction to Mashups and implementing Affiliate Marketing using Mashups

Author(s): Nazia Ilyas Baig | Gresha Bhatia

A survey of West African Dwarf (WAD) goats enterprises in Lafia area, Nasarawa State, Nigeria

Author(s): Hassan Ishaq Ibrahim | Blessing Bene

Relation among the level of development of the competences in the managers of the health services and the institutional quality, Antioquia, 2005

Author(s): Libardo A. Giraldo G | Lina M. Grisales F | Paola Ortiz P

Metanalysis of the fish farming and sale in Bahawalpur (Pakistan)

Author(s): H. R. Chaudhry, | AbduSamad, | Mushtaq Aziz, | U. Farooq, | Abdul Qayyum, | M. Taslim Ghori | M. Latif