What Competencies Should Directors Possess? Malaysia Perspective
Author(s): Wan Fauziah bt Wan Yusoff | Anona Amrstrong

The Theoretical Perspectives Underlying Technology Transfer: A Literature Review
Author(s): Sazali Abdul Wahab | Raduan Che Rose | Suzana Idayu Wati Osman

Towards Spiritual Entrepreneurship Inecotourism in Southern Africa
Author(s): Carsten Martin Syvertsen

Investment and Expenditure on Innovation Activities and Innovative Capability: Empirical Evidence from Portuguese Services Firms and KIBS
Author(s): Maria Jose Madeira Silva | Jorge Simões | Jacinta Moreira | Gastão Sousa

Gaining Competitive Advantage through Marketing Strategies in Container Terminal: A Case Study on Shahid Rajaee Port in Iran
Author(s): Hossein Cheraghi | Alireza Abdolhosseini Khaligh | Abbass Naderi | Alireza Miremadi

The doctor-patient relation in the context of health seen as a product A relação médico-paciente no contexto da saúde como produto
Author(s): Sérgio Bergmann Borges Vieira | Gabriel Bergmann Borges Vieira | Renan Lopes

Perception of Employees on Internal Communication of a Leading Five Star Hotel in Malaysia
Author(s): Zulhamri Abdullah | Claina Antonette Antony

EVALUATING THE RELATIONSHIP BETWEEN CORPORATE GOVERNANCE AND VOLUNTARY DISCLOSURE IN COMPANIES LISTED IN TEHRAN STOCK EXCHANGE
Author(s): Hadi Khoshbakht | Heidar Mohammadzadeh Salteh

MARKET INTELLIGENCE AND ITS APPLICATIONS IN ACCOUNTING AND ACCOUNT MANAGEMENT
Author(s): Mohammad Reza Noruzi, EMBA, PhD Student | Farhad Nezhad Haj Ali Irani

Customer Satisfaction, Perceived Service Quality and Mediating Role of Perceived Value
Author(s): Saif Ullah Malik

Examining Consumer Ethnocentrism amongst Jordanians from an Ethnic Group Perspective
Author(s): Saeb Farhan Al Ganideh | Hameed Al Taee

A Study on Effect of Brand Credibility on Word of Mouth: With Reference to Internet Service Providers in Malaysia
Author(s): Zahra Seyed Ghorban | Hossein Tahernejad

Consumer Rights Today: Are They in Business or Out of Business?
Author(s): Sami Ahmad Alsmadi | Ibrahim Alnawas

Motivating Salespeople to Contribute to Marketing Intelligence Activities: An Expectancy Theory Approach
Author(s): Wadie Nasri | Lanouar Charfeddine

Challenges Facing Sustainable Real Estate Marketing and Practice in Emerging Economy: Case Study of Nigeria
Author(s): Ayotunde Olawande Oni | Michael Adedayo Adebayo

The Impact of Health Service Quality on Patients’ Satisfaction over Private and Public Hospitals in Jordan: A Comparative Study
Author(s): Ahmad Mahmoud Ahmad Zamil | Ahmad Yousef Areiqat | Waleed Tailakh

Customer Perception on Service Quality in Retail Banking in Developing Countries - A Case Study
Author(s): Mohammad Abdul Muyeed

Market Concentration and the Analysis of Vertical Organization
Author(s): Jean-Paul Chavas | Guanming Shi

Exploring the Relationship between Ethical Sales Behavior, Relationship Quality, and Customer Loyalty
Author(s): Laith Alrubaiee

Awareness of Food Labeling among Consumers in Groceries in Al-Ain, United Arab Emirates
Author(s): Sidiga Washi

A Review of the Activities of Advertising Agencies in Online World
Author(s): Mehdi Behboudi | Kambiz Heidarzadeh Hanzaee | Amir Abedini Koshksaray | Marziyeh Jalilvand Shirkhani Tabar | Zinab Taheri

Small and Medium Enterprises Facing Institutional Barriers in Kosovo
Author(s): Florin Peci | Enver Kutllovci | Qazim Tmava | Venet Shala

Measuring Tourist Satisfaction by the Jordanian Tourism Services in the Area off Um Qais
Author(s): Marzouq Ayed Al Qeed | Moayyad A. Fawaeer | Bader A. Qaid

Consumer Attitudes toward SMS Advertising among Jordanian Users
Author(s): Abdulraheem M. Ahmad Zabadi | Mohammad Shura | E. A. Elsayed

Analysis of Factors Affecting on Risk Management of Wheat Production Among Wheat Farmers (Razavieh Region, Khorasan-E-Razavi Province, Iran)
Author(s): M. Sookhtanlo | V. Sarani

Recursos Organizacionales: Concepto, Clasificación e Indicadores
Author(s): Miguel Blázquez | Alfredo Mondino

KEY SUCCESS FACTORS FOR ACHIEVING CUSTOMER’S LOYALTY IN E-SMES: A STUDY ON IMPACT OF CUSTOMER AND E-BUSINESS CHARACTERISTICS ON E-LOYALTY IN IRAN
Author(s): Hengameh Rabiei | Mohammad Reza Meigounpoory | Pedram Yazdani | Mostafa Maleki Someah lu

DOES FAMILY AND VIRAL MARKETING HAVE ANY EFFECT ON BRAND EQUITY?
Author(s): Norjaya Mohd. Yasin | Abdul Rahman Zahari

THE SEVEN PS OF MARKETING AND CHOICE OF MAIN GROCERY STORE IN A HYPERINFLATIONARY ECONOMY
Author(s): Noel Muzondo | Edward Mutandwa

DOES FAMILY AND VIRAL MARKETING HAVE ANY EFFECT ON BRAND EQUITY?
Author(s): Norjaya Mohd. Yasin | Abdul Rahman Zahari

INFLUENCE OF CULTURAL AND GEOGRAPHICAL VICINITY IN ATTRACTING THE FDI IN BALKAN REGION. ALBANIA AS A CASE STUDY
Author(s): Mamica Nene | Eleina Qirici

The GENACIS project: a review of findings and some implications for global needs in women-focused substance abuse prevention and intervention
Author(s): Wilsnack SC

Usage of alternative medical systems, acupuncture, homeopathy and anthroposophic medicine, by older German adults
Author(s): Arndt Büssing

Producers’ Perception of Collective Action Initiatives in the Production and Marketing of Kola in Cameroon
Author(s): Amos Gyau | Bertin Takoutsing | Steven Franzel

Socioeconomic Analysis of Rice Farmers and Effects of Group Formation on Rice Production in Ekiti and Ogun States of South-West Nigeria
Author(s): C. A. Afolami | Abiodun Elijah Obayelu | M. U. Agbonlahor | O.A Lawal-Adebowale

Recession-Friendly Library Market Research: Service-Learning with Benefits
Author(s): Mary Todd Chesnut

Modelo integrado de antecedentes y consecuencias del valor percibido por el egresado
Author(s): Raquel Sánchez Fernández | Mª Ángeles Iniesta Bonillo | Amparo Cervera Taulet | Ma. Walesska Schlesinger Díaz

Introducing the paradigm of organizational value creation effect on customer loyalty: A case study of Tehran province food industry unites
Author(s): Maryam Zarandi

The effect of Islamic values on relational marketing basics
Author(s): Jafar Beikzad | Ali Jahedi Chaharborj | Saeid Ghorbannejad Maleki

Examining different factors in effectiveness of advertisement
Author(s): Seyed Gholamreza Jalali Naini | Mohammad Ali Shafia | Negar Nazari

The role of children's food packaging characteristics on parent's purchasing decision
Author(s): Naser Azad | Mojtaba Rafiee | Leila Hamdavipour

An empirical study on the relationship of purchasing a chocolate based on its packaging
Author(s): Yasaman Giyahi

Developing strategies to promote the Iranian international film market
Author(s): Mahmood Mohammadian | Amir Hassan Nedaei | Yasaman Giyahi

The role of information technology on developing free zone markets
Author(s): Naser Azad | Yahya Rostamnya

La comunicación de la responsabilidad en los medios sociales
Author(s): Vicente-José Ros-Diego | Araceli Castelló-Martínez

CSR communication through online social media
Author(s): Vicente-José Ros-Diego, Ph.D. | Araceli Castelló-Martínez, Ph.D.

Pre-Purchase Intentions of Consumers: based on Flow Theory and Navigational Characteristics of Websites
Author(s): Kambiz Heidarzadeh Hanzaee | Behnaz Khodayari

A review of influencing factors and constructs on the Iranian women’s Islamic fashion market
Author(s): Kambiz Heidarzadeh Hanzaee | Shahrzad Chitsaz

Intention To Halal Products In The World Markets
Author(s): Kambiz Heidarzadeh Hanzaee | Mohammad Reza Ramezani

A Data Mining-Based Response Model for Target Selection in Direct Marketing
Author(s): Eniafe Festus Ayetiran | Adesesan Barnabas Adeyemo

AGRICULTURAL MARKETING AND ITS IMPACT IN NORTH EAST INDIA WITH SPECIAL REFERENCE TO MANIPUR
Author(s): Dr. Robita Sorokhaibam | Brahmacharimayum Tarunbala Devi

Analysis of the Influence of Gender on the Choice of Bank in Southeast Nigeria
Author(s): Steve Ukenna | Ogechukwu G. Monanu

The Effects of the External Environment on Internal Management Strategies within Micro, Small and Medium Enterprises; Kenyan Case
Author(s): W L Njanja | Martin Ogutu | Rene’ Pellisier

ECONOMICS OF ONION CULTIVATION AND IT’S MARKETING PATTERN IN SATARA DISTRICT OF MAHARASHTRA
Author(s): BARAKADE AJ, Lokhande TN AND TODKARI GU

Application of Relationship Selling in the Nigerian Context: A Model of the Restraining Factors
Author(s): IE Ernest

Social Media Marketing by Pharmaceutical Industry: Perception and Attitudes of Key Stakeholders
Author(s): P Gupta

Optimal Inventory Control Problem with Inflation-Dependent Demand Rate Under Stochastic Conditions
Author(s): A. Mirzazadeh

Analysis of Small ruminant market system in different agro-climatic zones of Southern India
Author(s): D Ramesh | H R Meena | K L Meena

Livro de Imagem: três artistas narram seus processos de criação de narrativas visuais
Author(s): Hanna Talita Gonçalves Pereira Araújo | Lucia Helena Reily

Retail Loyalty and Switching Cost: Statistical Enquiry in Indian Retail Industry
Author(s): J. Clement Sudhahar | S. Karthikeyan

Community Participation on Health and Family Planning Programs in Bangladesh: The Role of Education and Knowledge on HFP for Plummeting Pharmaceutical Costing
Author(s): M.A. Kabir | M.N. Huq | Abul Quasem Al-Amin | Gazi Mahabubul Alam

Corporate Management Structure of Large Malaysian Construction Companies
Author(s): KAMARUZAMAN JUSOFF

Wholesaling, the role of the middleman and marketing costs: some forgotten concepts in marketing thought
Author(s): sylvain charlebois

Issues and Perspectives Related to Mobile Brand Marketing in Thai Private Higher Education
Author(s): Paul James

A Study of Consumer Preferences for Higher Education Institutes in Tehran through Conjoint Analysis
Author(s): Mohsen Nazari | Mahdi Elahi

從生活風格觀點探討樂活消費者的日常生活資訊行為 On the Everyday Life Information Behavior of LOHAS Consumers: A Perspective of Lifestyle
Author(s): Nei-Ching Yeh | Yi-Ju Chen

Mediation Effects of Logistics Performance on Collaboration and Firm Performance of Palm Oil Companies: PLS Path Modeling
Author(s): Montree Piriyakul | Chayanan Kerdpitak

ROLE OF MARKETING IN INCREASING THE COMPETITIVENESS OF AGRICULTURAL AND FOOD PRODUCTS
Author(s): Biljana Veljković

Pedagogía de la interactividad Pedagogy of Interactivity
Author(s): Roberto Aparici Marino | Marco Silva

Affiliate marketing programs: A study of consumer attitude towards affiliate marketing programs among Indian users
Author(s): Zia Ul Haq

THE STATE OF THE ART IN RESEARCH INTO RURAL TOURISM IN SPAIN: AN ANALYSIS FROM THE PERSPECTIVE OF MARKETING
Author(s): José Manuel Hernández Mogollón | Ana María Campón Cerro | Helena Maria Baptista Alves

Coronary artery disease from a perspective of genomic risk score, ethical approaches and suggestions
Author(s): Deniz Ağırbaşlı | Yeşim Işıl Ülman

The impact of creative aspects in illuminant advertising on the visual attention and recall ability of consumers
Author(s): Badura, B. | Maafi, S. | Kluge, A.

‚Du kannst es dir ja noch mal überlegen’ – Warum uns reversible Entscheidungen nicht zufriedener machen
Author(s): Felser, G.

THE SPECIFIC MARKET RESEARCH METHODOLOGY USED AT GENERAL MOTOR'S EUROPE ,
Author(s): Zima Liliana Adela | Toadere Rita Monica

THE SIX SIGMA SYSTEM IN RELATION TO THE BUSINESS STRATEGY AND PRIORITIES
Author(s): Dragoi Ionut | David Marcel | Boldea Monica

INTERNAL ENVIRONMENT ANALYSIS TECHNIQUES
Author(s): Caescu Stefan Claudiu | Popescu Andrei | Ploesteanu Mara Gabriela

THE ROLE OF THE SALES TECHNIQUES IN THE MARKETING ACTIVITY OF THE COMPANIES IN BUCHAREST
Author(s): Cruceru Anca | Moise Daniel | Tatu Cristi

COMPETENCES ACQUIRED BY GRADUATES THROUGH MARKETING HIGHER EDUCATION - FINDINGS FROM THE EMPLOYERS PERSPECTIVE
Author(s): Plaias Ioan | Pop Ciprian Marcel | Dabija Dan Cristian | Babut Raluca

THE FORTIFIED CHURCHES FROM TRANSYLVANIA - HOW WELL ARE THEY KNOWN BY THE ROMANIAN CITIZENS?
Author(s): Serb Silvana Valentina

THE SAVING AND INVESTING CONSUMER BEHAVIOR ANALYSES ON THE ROMANIAN FINANCIAL MARKET.
Author(s): Tanase (Rosca) Laura Daniela

THE ROLE AND IMPLICATIONS OF THE EVENT BASED COMMUNICATION IN THE ELECTORAL CAMPAIGN
Author(s): Tatu Cristian Ionut | Pastiea Mihai | Ion Andrei

A MARKETING VIEW OVER THE ROLE OF THE PUBLIC AUTHORITIES IN THE PROTECTION OF THE CONSUMERS PRIVATE SPACE
Author(s): Veghes Calin | Acatrinei Carmen | Dugulan Diana | Palade Marius

CAN MARKETING SUPPORT THE IMPLEMENTATION OF EFFECTIVE EGOVERNMENT? ANALYSIS OF THE SINGLE POINT OF ACCESS PORTAL FOR ROMANIAN ELECTRONIC PUBLIC SERVICES
Author(s): Velicu Bogdan Calin

臺灣地區大學出版社現況調查與發展模式探析(上) The Survey of the State and Developing Patterns Analysis of University Presses in Taiwan
Author(s): Shu-o Chen | Jeong-yeou Chiu

圖書行銷通路業務運作之調查研究 A Study on the Book Marketing Channels and the Business Operations in Taiwan
Author(s): Shih-Luen Lin

大學圖書館電子資源之需求分析與行銷策略之研究 A Study of Demands Analysis and Marketing Strategy of Electronic Resources in University Library
Author(s): Huang-Yu Liu | Jung-Huei Shu

大學教師與館員合作推廣圖書館 資源利用與服務之實例研究: 以景文科技大學為例 A Case Study of Faculty-Librarian Collaboration on Promoting the Use of Library Resources and Services in the Jinwen University of Science and Technology
Author(s): Ti Yu | Jiu-Hua Huang

數位出版從業人員專業能力之研究 A Study on the Professional Competencies of the Employees Working in the Digital Publishing Industry
Author(s): Shin Liao | Yi-Chen Pan

PARTNERSHIP WITH MARKETING CHANNELS FOR PURPOSE OF IMPROVEMENT OF THE TOURISM DESTINATION IMAGE
Author(s): Jadranka Dragičević

SIGNIFICANSE AND CARACTERISTISC OF EFECTIVE SALES PROMOTION MANAGEMENT IN CONTEMPORARY MARKET
Author(s): Sanja Ćorić

THE CHARACTERISTICS OF PREFERRED STRATEGIC POSTURES BY BULGARIAN INDUSTRIAL COMPANIES IN THE WORLD FINANCIAL AND ECONOMIC CRISIS
Author(s): Kiril DIMITROV

Casting a Wider Net: A Longitudinal Study Exploring Gender Differences, Influences and Attitudes Impacting Academic Major Selection in Computing
Author(s): Jeff Butterfield | Thad Crews

IDENTITY OF NATIONAL HERITAGE IN FUNCTION OF SPECIALISED TOURIST OFFER IN CROATIA
Author(s): Neven ŠERIĆ | Jasminka TALIJANČIĆ

Competitiveness of Brazil in the wood international market
Author(s): Sandra Maria Ferreira Couri Petrauski | Gláucio Marcelino Marques | Márcio Lopes da Silva | Sidney Araujo Cordeiro | Naisy Silva Soares

An Empirical Study to Construct a Systematic Model for Product Bundles
Author(s): Kuei-Feng Chang | Hao-Wei Yang

Tourists’ Evaluations of Destination Image and Future Behavioural Intention: The Case of Malaysia
Author(s): Mahadzirah Mohamad | Ahmad Rusdi Abdullah | Safiek Mokhlis

A Test of Transactional and Transformational Leadership Behaviour of Salesman on Customer Relationship Marketing Behaviour: A Study of the Indian Banking Sector
Author(s): Puja Khatri | Sumit Duggal

Conceptualizing Sustainably Produced Food for Promotional Purposes: A Sustainable Marketing Approach
Author(s): Cecilia Solér

Pork sausage market: marketing, labeling and consumer characterization Mercado de embutidos de suínos: comercialização, rotulagem e caracterização do consumidor
Author(s): Terezinha Domiciano Dantas Martins | Wadme Inacio Bezerra | Ricardo Targino Moreira | Ludmila da Paz Gomes da Silva | Eleonore de Sousa Batista

Early weaning and concentrate supplementation on slaughter weight and carcass characteristics of lambs produced on pasture Desmame precoce e a suplementação concentrada no peso ao abate e nas características de carcaça de cordeiros terminados em pastagem
Author(s): Sergio Rodrigo Fernandes | Alda Lúcia Gomes Monteiro | Cláudio José Araújo da Silva | Marina Gabriela Berchiol da Silva | Paulo Rossi Júnior | Damaris Ferreira de Souza | Jordana Andrioli Salgado | Fernando Hentz

Effect of genotype and dietary protein level on lamb meat quality Efeito do genótipo e do teor de proteína da dieta sobre a qualidade da carne de cordeiros
Author(s): Greicy Mitzi Bezerra Moreno | Carolina Buzzulini | Hirasilva Borba | Alvimar José da Costa | Tânia Mara Azevedo de Lima | João Francisco Bigaran Dourado

THE IMPACT OF ELECTRONIC CUSTOMER RELATIONSHIP MANAGEMENT ON CONSUMER’S BEHAVIOR
Author(s): Usman Musa Zakari Usman | Abdullah Nabeel Jalal | Mahdi Alhaji Musa

Managing the Hotels Service Products and E-Services. Case Study: Researching Tourists’ Satisfaction Regarding the Hotels Services in Romania
Author(s): Laura Cristina MANIU | Andreea MARIN-PANTELESCU

Brand Positioning - A Marketing Resource and an Effective Tool for Small and Medium Enterprises
Author(s): Tudor EDU | Iliuta Costel NEGRICEA

Evaluating Effects of Two Alternative Filters for the Incremental Pruning Algorithm on Quality of Pomdp Exact Solutions
Author(s): Mahdi Naser-Moghadasi

Competitive Capabilities of Thai Logistics Industry: Effects on Corporate Image and Performance
Author(s): Apicha Boonpattarakan

Erasing Space from Places Brandscapes, Art and the (de)valorisation of the Olympic Space
Author(s): Andrea Pavoni

Oltre il determinismotecnologico. Le “contraddizioni” delle lavagne interattive
Author(s): Francesco Pisanu

Diseño e implementación de una plataforma piloto de marketing electrónico para el desarrollo de aplicaciones tic s en la comunidad de ciudad bolívar
Author(s): Luis F. Pedraza | Richard Ramírez García | Óscar Editson Hernández

Marketing y medio ambiente: Una aproximación a la situación de la industria española
Author(s): Elena Fraj | Eva Mart nez | Jorge Matute

Infobright Enterprise Edition Analytic Data Warehouse Technology An overview
Author(s): Juned A. Khan | Ajit P. Shiralkar

Green Marketing: Opportunities And Challenges
Author(s): Tushar K. Savale | Anil F. Sharma | Prabodhan U. Patil

Implementing Social Group Shopping using Support Vector Machines
Author(s): Prasanna Kothalkar | Priyanka Desai

An introduction to Mashups and implementing Affiliate Marketing using Mashups
Author(s): Nazia Ilyas Baig | Gresha Bhatia

A survey of West African Dwarf (WAD) goats enterprises in Lafia area, Nasarawa State, Nigeria
Author(s): Hassan Ishaq Ibrahim | Blessing Bene

Relation among the level of development of the competences in the managers of the health services and the institutional quality, Antioquia, 2005
Author(s): Libardo A. Giraldo G | Lina M. Grisales F | Paola Ortiz P

Metanalysis of the fish farming and sale in Bahawalpur (Pakistan)
Author(s): H. R. Chaudhry, | AbduSamad, | Mushtaq Aziz, | U. Farooq, | Abdul Qayyum, | M. Taslim Ghori | M. Latif
