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Revelando e compreendendo o relacionamento professor-aluno em marketing.

Author(s): Ana Akemi Ikeda | Fátima Cristina Trindade Bacellar
Internet Support Companies: The Impact of Marketing Orientation

Author(s): Jose Gonzalez, DBA | Larry Chiagouris, PhD
DISASTER MANAGEMENT CYCLE – A THEORETICAL APPROACH

Author(s): Himayatullah KHAN | Laura Giurca VASILESCU | Asmatullah KHAN
METHODS TO INCREASE THE COMPETITIVENESS IN INDUSTRY

Author(s): Ion STANCU | Adriana LAZARESCU
TEN KEY CONCEPTS AND THE SUCCESS OF ROMANIAN ORGANIZATIONS

Author(s): Ada Mirela TOMESCU | Mirela BUCUREAN | Madela ABRUDAN | Remus ROSCA
BUILDING A RELATIONSHIP WITH THE CUSTOMER: A CRM VERSUS A QM PERSPECTIVE

Author(s): Bena Irina | Sandru Ioana Maria Diana
DOES POSITIONING HAVE A PLACE IN THE MINDS OF OUR STUDENTS?

Author(s): Popescu Andrei | Brandabur Raluca Ecaterina | Tatu Cristian Ionut
From Editor

Author(s): Ugur Demiray
DEVELOPMENT APPROACHES AND STRATEGIC MOVEMENTS WITHIN THE MOBILE TELECOMMUNICATION FIELD

Author(s): Gheorghe MEGHISAN | Georgeta-Madalina MEGHISAN
PROJECT GOVERNANCE – PHASES AND LIFE CYCLE

Author(s): Robbert Titus DEENEN
Development of an indicator of propensity to energy commercial losses using geospatial statistical techniques and socio-economic data: the case of AES Eletropaulo

Author(s): Eduardo de Rezende Francisco | Eduardo Bortotti Fagundes | Mateus Canniatti Ponchio | Felipe Zambaldi
Marketing de ciudades y

Author(s): Muñiz Martínez, Norberto | Cervantes Blanco, Miguel
BOOK REVIEW: Advances in Electronic Marketing,

Author(s): Reviewed by Dr. Ayhan YILMAZ
Using Focus Groups in the Consumer Research Phase of a Social Marketing Program to Promote Moderate-Intensity Physical Activity and Walking Trail Use in Sumter County, South Carolina

Author(s): Ericka L. Burroughs, MA, MPH | Lara E. Peck, MPH, CHES | Patricia A. Sharpe, PhD, MPH | Michelle L. Granner, PhD | Carol A. Bryant, PhD | Regina Fields, MS, CHES
Consumer Exclusion and Social Responsibility in Marketing Decisions

Author(s): G. Panygirakis | Pr. Theodoridis | Ir. Rigopoulou
Empirical Researches of Relationship Marketing: the Role in Foreign Countries and Lithuania

Author(s): Vytautas Juščius | Valentinas Navickas | Donatas Jonikas
ANALYSIS OF INFLUENCE OF MARKETING ON SALE OF AYURVEDIC DRUGS

Author(s): Mahesh T S | Sudheer M | Shreevidya M | Ravi Rao S | Subrahmanya P
Teaching Cases in Management: Sandálias Kenner

Author(s): Fernanda Chagas Borelli | Marcus Wilcox Hemais | Pedro Ivo Rogedo Costa Dias
THE INFLUENCES OF NATIONAL IMAGES ON MARKETING PERFORMANCE:A MEDIATED MODEL LINK

Author(s): Arthur J. Lin | Chien-Lung Hsu | Tsui-Hsu Tsai
BASES COMPONENTS OF PARETO EFFICIENCY

Author(s): Daniela POPESCU | Adriana SCRIOŞTEANU | Ludmila RAILEAN (PĂUNESCU)
Marketing Efficiency and Price Spread for Saffron in Iran

Author(s): Massoud Kheirandish | M.V. Srinivasa Gowda
The doctor-patient relation in the context of health seen as a product A relação médico-paciente no contexto da saúde como produto

Author(s): Sérgio Bergmann Borges Vieira | Gabriel Bergmann Borges Vieira | Renan Lopes
Recursos Organizacionales: Concepto, Clasificación e Indicadores

Author(s): Miguel Blázquez | Alfredo Mondino
Social marketing in healthcare

Author(s): Radha Aras
PLACE MARKETING. CLUJ-NAPOCA CITY CASE STUDY

Author(s): Dan Tudor LAZĂR | Andrei CHIRCA
PUBLIC MANAGEMENT AND ADMINISTRATION STUDIES. SHOULD WE INCLUDE MARKETING IN OUR CURRICULA?

Author(s): José L. VÁZQUEZ | Dan LAZAR | Pablo GUTIÉRREZ | José L. PLACER
Data Mining and its Application in Banking Industry: A Survey

Author(s): Mohammad Behrouzian Nejad | Ebrahim Behrouzian Nejad | Mehdi Sadeghzadeh
Televizyonda Çeviri Olgusu

Author(s): Faruk YÜCEL
Functional effectiveness of threat appeals in exercise promotion messages

Author(s): Malaika Brengman | Birgit Wauters | Cathy Macharis | Olivier Mairesse
Changes in Approach to Customer Loyalty

Author(s): Katarzyna Szczepańska | Patryk Paweł Gawron
Ethical and legal implications of marketing in Dentistry

Author(s): Luiz Renato Paranhos | Eduardo de Novaes Benedicto | Mário Marques Fernandes | Fábio Roberto de Souza Viotto | Eduardo Daruge Júnior
Marketing de ciudades y place branding

Author(s): Muñiz Martínez, Norberto | Cervantes Blanco, Miguel
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