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Search Author for "Alvarado Herrera, Alejandro"

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Sports sponsorship: spectator's involvement and the effects on the identification and loyalty

Author(s): Ma. Walesska Schlesinger | Alejandro Alvarado Herrera | José Martí Parreño
Investigación internacional en marketing turístico: análisis de contenido sobre temas y metodologías

Author(s): Bigné Alcañiz, J. Enrique | Andreu Simó, Luisa | Sánchez García, Isabel | Alvarado Herrera, Alejandro
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