Price-quality Dimensions of Organizational Buying Behaviour in Cross River State, Nigeria
Author(s): Ezekiel Tom Ebitu | Eyo Emmanuel Essien | Glory Basil

An Exploration of Emotional Intelligence and Market Segmentation, Targeting and Positioning in Selected CentralBusiness Districts in Nigeria
Author(s): Ezekiel Tom Ebitu | Patrick Awok Mbum | Abigail Edem Okon

Multivariate Analysis of Advertising and Sales in Nigeria
Author(s): E. T. Ebitu | S. S. Akpan | E. E. Williams
