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ETHNOMARKETING - A NEW PARADIGM THAT REFLECTS MARKETING’S CONCERN FOR THE CULTURAL DIMENSION OF THE MARKET

Author(s): MIRELA-CRISTINA VOICU | ALINA-MIHAELA BABONEA | OTILIA-ELENA PLATON
Data Mining – Innovative Method for Obtaining Information in Marketingand Business Management

Author(s): Mirela-Cristina Voicu | Alina-Mihaela Babonea | Andreea Paula Dumitru
USING THE SNOWBALL METHOD IN MARKETING RESEARCH ON HIDDEN POPULATIONS

Author(s): MIRELA-CRISTINA VOICU | ALINA-MIHAELA BABONEA
QUESTIONNAIRES PRETESTING IN MARKETING RESEARCH

Author(s): ALINA-MIHAELA BABONEA | MIRELA-CRISTINA VOICU
Aspects Related to Researching Consumer Preferences

Author(s): Mirela-Cristina Voicu
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