UNDERSTANDING THE RELATIONSHIPS OF PROGRAM SATISFACTION, PROGRAM LOYALTY AND STORE LOYALTY AMONG CARDHOLDERS OF LOYALTY PROGRAMS
Author(s): Nor Asiah Omar | Norzalita Abd. Aziz | Muhamad Azrin Nazri
Author(s): Nor Asiah Omar | Norzalita Abd. Aziz | Muhamad Azrin Nazri
Analyzing the Brand Equity and Resonance of Banking Services: Malaysian Consumer Perspective
Author(s): Norzalita Abd Aziz | Norjaya Mohd Yasin
Author(s): Norzalita Abd Aziz | Norjaya Mohd Yasin
How will market orientation and external environmnet influence the performance among SMEs in the agri-food sector in Malaysia?
Author(s): Norzalita Abd Aziz | Norjaya Mohd Yasin
Author(s): Norzalita Abd Aziz | Norjaya Mohd Yasin
Identifying the Relationship between Travel Motivation and Lifestyles among Malaysian Pleasure Tourists and Its Marketing Implications
Author(s): Norzalita Abd Aziz | Ahmad Azmi Ariffin
Author(s): Norzalita Abd Aziz | Ahmad Azmi Ariffin
