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Tržište/Market

ISSN: 0353--4790
Publisher: Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations)


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Book review: Previšić, J., Ozretić Došen, Đ. (ur.): "Osnove marketinga"

Author(s): Sandra Horvat
Volume: 19
Issue: 2
Year: 2007
Book review: Kesić, T.: "Ponašanje potrošača"

Author(s): Sunčana Piri Rajh
Volume: 19
Issue: 2
Year: 2007
Essay: Vrijeme je za neke promjene u marketingu?

Author(s): Veronika Vugrinec Hitrec
Volume: 19
Issue: 2
Year: 2007
Marketing campaigns and politics – british experience

Author(s): Halida Sarajlić
Volume: 19
Issue: 2
Year: 2007
Research on user satisfaction with the quality of services in secondary education in Croatia

Author(s): Olivera Jurković Majić
Volume: 19
Issue: 2
Year: 2007
Card products market in the Republic of Croatia

Author(s): Ivana Šučur
Volume: 19
Issue: 2
Year: 2007
Disscusing the role of color as a mediating variable in the process of communication

Author(s): Ana Tkalac Verčič | Anita Kuharić Smrekar
Volume: 19
Issue: 2
Year: 2007
Strategy of image management in retail shops

Author(s): Sandra Soče Kraljević
Volume: 19
Issue: 2
Year: 2007
Country image determinants: Canada’s image in the Republic of Croatia

Author(s): Đurđana Ozretić Došen | Vatroslav Škare | Zoran Krupka
Volume: 19
Issue: 2
Year: 2007
Effects of top management involvement in integrated marketing communications

Author(s): Nina Hočevar | Vesna Žabkar | Damijan Mumel
Volume: 19
Issue: 2
Year: 2007
Report: Cannes Lions 2008

Author(s): Natalia Anić | Emanuel Tutek
Volume: 20
Issue: 2
Year: 2008
Book review: Marušić, M.: "Plan marketinga"

Author(s): Željko Kukurin
Volume: 20
Issue: 2
Year: 2008
Measuring instruments of corporate reputation

Author(s): Damir Grgić
Volume: 20
Issue: 2
Year: 2008
Organization of international sporting events as a country’s promotional economic image tool

Author(s): Božo Skoko | Igor Vukasović
Volume: 20
Issue: 2
Year: 2008
Determinants of customer satisfaction with service encounter

Author(s): Ariana Nefat | Nika Paus
Volume: 20
Issue: 2
Year: 2008
FBIH financial market segmentation on the basis of image factors

Author(s): Arnela Bevanda
Volume: 20
Issue: 2
Year: 2008
Destination image and key drivers of perceived destination attractiveness

Author(s): Darko Prebežac | Josip Mikulić
Volume: 20
Issue: 2
Year: 2008
Corporate communications impact on corporate image and corporate competitiveness

Author(s): Valentina Pirić
Volume: 20
Issue: 2
Year: 2008
Editorial Preface

Author(s): Đurđana Ozretić Došen
Volume: 20
Issue: 2
Year: 2008
Role of corporate social responsibility (CSR) in business planning and practice of Croatian companies

Author(s): Nidžara Osmanagić Bedenik | Davor Labaš
Volume: 23
Issue: 2
Year: 2011
Editorial Preface

Author(s): Đurđana Ozretić Došen
Volume: 23
Issue: 2
Year: 2011
Book review: Grbac, B.:

Author(s): Ivana Tonković Pražić
Volume: 23
Issue: 2
Year: 2011
Book review: Pradeep, A.K.:

Author(s): Neven Kružljak
Volume: 23
Issue: 2
Year: 2011
Do we need a new framework for managing Internet marketing activities?

Author(s): Vatroslav Škare
Volume: 23
Issue: 2
Year: 2011
Analysis of the LOHAS consumer segment attitudes with regard to green brands

Author(s): Zoran Krupka | David Kelečić
Volume: 23
Issue: 2
Year: 2011
Determinants and antecedents of sales organization effectiveness

Author(s): Andrea Razum
Volume: 23
Issue: 2
Year: 2011
Research on organic food purchase in Croatia

Author(s): Vesna Brčić-Stipčević | Kristina Petljak
Volume: 23
Issue: 2
Year: 2011
Trust and management-to-employee communication in Slovenian companies: Some evidence from the current economic crisis

Author(s): Matevž Rašković | Maja Makovec Brenčič | Barbara Moerec
Volume: 23
Issue: 2
Year: 2011
Perceived role of marketing activities in the context of transitional economy

Author(s): Sigitas Urbonavičius | Vytautas Dikčius
Volume: 21
Issue: 2
Year: 2009
Longitudinal study of food-related lifestyle of Croatian consumers

Author(s): Tanja Kesić | Sunčana Piri Rajh
Volume: 21
Issue: 2
Year: 2009
Editorial Preface

Author(s): Đurđana Ozretić Došen
Volume: 21
Issue: 2
Year: 2009
Effect of the business environment on market orientation and performance in an emerging country

Author(s): József Berács | Gábor Nagy
Volume: 22
Issue: 2
Year: 2010
Internal and external market orientation as organizational resources - consequences for market and financial performance

Author(s): Boris Snoj | Vladimir Gabrijan | Borut Milfelner
Volume: 22
Issue: 2
Year: 2010
Consumers in Slovenia: values, personality types and consumerist attitudes

Author(s): Vesna Žabkar | Tomaž Kolar
Volume: 22
Issue: 2
Year: 2010
Managers’ and companies’ knowledge orientation as business performance drivers

Author(s): Jolanta Mazur | Marianna Strzyżewska
Volume: 22
Issue: 2
Year: 2010
Influence of materialism on life satisfaction

Author(s): Eda Gurel Atay | Joseph Sirgy | Melika Husić | Muris Čičić
Volume: 22
Issue: 2
Year: 2010
Editorial Preface

Author(s): Đurđana Ozretić Došen
Volume: 22
Issue: 2
Year: 2010
Perceptions among Croatian surgeons of services marketing application to health care organizations

Author(s): Đurđana Ozretić Došen | Vide Bilić
Volume: 21
Issue: 2
Year: 2009
Consumer segmentation based on the level of environmental responsibility

Author(s): Marija Ham
Volume: 21
Issue: 2
Year: 2009
Fashion marketing in textile and clothing industry

Author(s): Alica Grilec Kaurić
Volume: 21
Issue: 2
Year: 2009
Long-term impact of sales promotion on brand image

Author(s): Danijela Mandić
Volume: 21
Issue: 2
Year: 2009
Privacy and security in e-commerce

Author(s): Milan Mandić
Volume: 21
Issue: 2
Year: 2009
Book review: Novak, I.: "Sportski marketing i industrija sporta"

Author(s): Manuela Sentđerđi
Volume: 21
Issue: 2
Year: 2009
Report: Ide(m)o u Istru

Author(s): Sanja Buterin | Tanja Komarac | Darija Kraševac
Volume: 21
Issue: 2
Year: 2009
Book review: Renko, N.: "Strategije marketinga"

Author(s): Ružica Butigan
Volume: 21
Issue: 2
Year: 2009
Book review: Gladwell, M.: "Izvan prosjeka - Priča o uspjehu"

Author(s): Kristina Petljak
Volume: 21
Issue: 2
Year: 2009
A key to prosperity in hypercompetitive markets: organizational “hyperflexibility”

Author(s): James Carlopio | Michael Harvey | Timothy Kiessling
Volume: 24
Issue: 2
Year: 2012
Early warning systems - empirical evidence

Author(s): Nidžara Osmanagić Bedenik | Alexandra Rausch | Davor Labaš
Volume: 24
Issue: 2
Year: 2012
Competitiveness through strategic orientation

Author(s): Diego Monferrer | Maria Ripolles | Andreu Blesa
Volume: 24
Issue: 2
Year: 2012
Problems of sales force turnover and possible solutions

Author(s): Tihana Poljak | Marija Tomašević Lišanin
Volume: 24
Issue: 2
Year: 2012
Pakistani childrens’ views of TV advertising

Author(s): Muhammad Kashif | Umair Altaf | Sajid Ali | Umer Asif | Hafiz Muhammad Ayub | Wafa Abeer | Ernest Cyril De Run
Volume: 24
Issue: 2
Year: 2012
Concept of reputation: different perspectives and robust empirical understandings

Author(s): Goran Vlašić | Josef Langer
Volume: 24
Issue: 2
Year: 2012
Book review: Grbac, B., Meler, M.: "Metrika marketinga"

Author(s): Dina Lončarić
Volume: 24
Issue: 2
Year: 2012
Perceived value creation process: focus on the company offer

Author(s): Irena Pandža Bajs
Volume: 24
Issue: 2
Year: 2012
Editorial Preface

Author(s): Đurđana Ozretić Došen
Volume: 24
Issue: 2
Year: 2012
Development of a scale to measure perceived intensity of sponsorship activities

Author(s): Edo Rajh | Ljiljana Božić
Volume: 18
Issue: 1-2
Year: 2006
Book review: Marinov, M.: "Marketing in the Emerging Markets of Central and Eastern Europe"

Author(s): Kristina Petljak
Volume: 18
Issue: 1-2
Year: 2006
Book review: Renko, N.: "Strategije marketinga"

Author(s): Petra Blašković
Volume: 18
Issue: 1-2
Year: 2006
Internal market – situation and forecasting for Croatian groups of companies

Author(s): Zoran Krupka
Volume: 18
Issue: 1-2
Year: 2006
Interdependence of life insurance service quality and premium

Author(s): Dragan Benazić
Volume: 18
Issue: 1-2
Year: 2006
Service quality in the banking sector: Concept and measurement

Author(s): Mario Pepur
Volume: 18
Issue: 1-2
Year: 2006
Mobile communications data services marketing

Author(s): Stanislav Marušić
Volume: 18
Issue: 1-2
Year: 2006
Internet as a new communication, retail and distribution channel for young consumers

Author(s): Vatroslav Škare
Volume: 18
Issue: 1-2
Year: 2006
Book review: Engeseth, S.: "Sharkonomics"

Author(s): Maja Sorić
Volume: 25
Issue: 1
Year: 2013
Application of product life cycle concept to private label management

Author(s): Sandra Horvat
Volume: 25
Issue: 1
Year: 2013
Relationship learning as a dimension of relationship quality: tentative evidence from transnational buyer-supplier relationships

Author(s): Matevž Rašković | Maja Makovec Brenčič | Anuška Ferligoj | Jan C. Fransoo
Volume: 25
Issue: 1
Year: 2013
An empirical assessment of service quality in the context of travel agencies in the Republic of Macedonia

Author(s): Anita Ciunova-Shuleska | Nikolina Palamidovska | Marija Grishin
Volume: 25
Issue: 1
Year: 2013
Cultural aspects of decision-making in online purchases

Author(s): Natalija Guseva
Volume: 25
Issue: 1
Year: 2013
Editorial preface

Author(s): Đurđana Ozretić Došen
Volume: 25
Issue: 1
Year: 2013
Book review: Martinović, M.: "Marketing u Hrvatskoj – 55 poslovnih slučajeva"

Author(s): Andrea Razum
Volume: 25
Issue: 1
Year: 2013
Book review: Buttle, F.: "Customer relationship management: concepts and tools"

Author(s): Dario Miočević
Volume: 19
Issue: 1
Year: 2007
Book review: Kim, W. C., Mauborgne, R.: "Strategija plavog oceana"

Author(s): Veronika Vugrinec Hitrec
Volume: 19
Issue: 1
Year: 2007
The role of customers in higher education: Are students active stakeholders?

Author(s): Zoran Mihanović
Volume: 19
Issue: 1
Year: 2007
Chain store management through private labels strategy

Author(s): Martina Sopta
Volume: 19
Issue: 1
Year: 2007
Connection between customer relationship management and brand equity

Author(s): Miroslav Mandić
Volume: 19
Issue: 1
Year: 2007
Service marketing application analysis in the case of driving schools in the Republic of Croatia

Author(s): Silvije Jerčinović
Volume: 19
Issue: 1
Year: 2007
Impact of CRM on the competitiveness level of ICT services in Croatian service providers

Author(s): Dražen Alerić
Volume: 19
Issue: 1
Year: 2007
The influence of age perception on women consumer behavior

Author(s): Damijan Mumel | Bruno Završnik
Volume: 19
Issue: 1
Year: 2007
Small and medium-sized firms top management teams’ decision making in global acquisitions

Author(s): Timothy Kiessling | Michael Harvey | Miriam Moeller
Volume: 21
Issue: 1
Year: 2009
Research of private label development in Croatia

Author(s): Sandra Horvat
Volume: 21
Issue: 1
Year: 2009
Effects of selected elements of cause-related marketing program on brand choice

Author(s): Dubravka Sinčić Ćorić | Nataša Kurnoga Živadinović
Volume: 21
Issue: 1
Year: 2009
Segments of marketers based on a perceived importance of marketing knowledge and skills

Author(s): Vesna Žabkar | Maja Hosta
Volume: 21
Issue: 1
Year: 2009
Psychometric analysis of export market orientation measurement scale in Croatian SME exporters’ context

Author(s): Dario Miočević | Biljana Crnjak-Karanović
Volume: 21
Issue: 1
Year: 2009
Socially responsible marketing decisions - scale development

Author(s): Dina Lončarić
Volume: 21
Issue: 1
Year: 2009
Editorial Preface

Author(s): Đurđana Ozretić Došen
Volume: 21
Issue: 1
Year: 2009
Book review: Larreche, J.C.: "The momentum effect: how to ignite the exeptional growth"

Author(s): Martina Dragojević Trcol
Volume: 21
Issue: 1
Year: 2009
Book review: Grbavac, B.: "Načela marketinga"

Author(s): Ivana Tonković
Volume: 21
Issue: 1
Year: 2009
Book review: Fisk, P.: "Marketinški genij"

Author(s): Tatjana Škare
Volume: 20
Issue: 1
Year: 2008
Book review: Vranešević, T.: "Upravljanje markama"

Author(s): Irena Pandža
Volume: 20
Issue: 1
Year: 2008
Impact of promotion children’s savings

Author(s): Damir Ribić
Volume: 20
Issue: 1
Year: 2008
Importance of marketing management in the world pfarmaceutical industry

Author(s): Dragan Kesič | Andrej Bertoncelj
Volume: 20
Issue: 1
Year: 2008
Paths to continuous improvement of a CRM strategy

Author(s): Lluís G. Renart | Carles Cabré
Volume: 20
Issue: 1
Year: 2008
Marketing in contemporary world: situational vs. postmodern paradigm

Author(s): Tanja Kesić | Ivana Kursan
Volume: 20
Issue: 1
Year: 2008
The INC. 500 and social media: Marketing research

Author(s): Nora Ganim Barnes | Eric Mattson | Mira Marušić
Volume: 20
Issue: 1
Year: 2008
Application of conjoint analysis in studying demand for mp3 players on the B-H market

Author(s): Emir Kurtović | Muris Čičić | Emir Agić
Volume: 20
Issue: 1
Year: 2008
Brand management of Slovenian export companies

Author(s): Aleksandra Pisnik Korda | Boris Snoj
Volume: 20
Issue: 1
Year: 2008
Editorial Preface

Author(s): Đurđana Ozretić Došen
Volume: 20
Issue: 1
Year: 2008
In memoriam professor emeritus dr. sc. Fedor Rocco (1924.-2011.)

Author(s): Jozo Previšić
Volume: 23
Issue: 1
Year: 2011
Book review: Thomas, D.: "Deluxe: kako je luksuz izgubio sjaj"

Author(s): Tanja Komarac
Volume: 23
Issue: 1
Year: 2011
Book review; Previšić, J. (ur.): "Leksikon marketinga"

Author(s): Slaven Ravlić
Volume: 23
Issue: 1
Year: 2011
Implementation of Direct Marketing to the Family as the End Consumer

Author(s): Lana Kosić
Volume: 23
Issue: 1
Year: 2011
Role of Relationship Marketing in Small and Medium-Sized Entreprises

Author(s): Ružica Butigan | Ivana Mahnić
Volume: 23
Issue: 1
Year: 2011
Card Product Use and Perception of Marketing Communication by Card Issuers among Students

Author(s): Đurđana Ozretić Došen | Bernarda Vajda
Volume: 23
Issue: 1
Year: 2011
Marketing Innovations in Croatia

Author(s): Ljiljana Božić
Volume: 23
Issue: 1
Year: 2011
Formal and Informal Communication Channels in Creating Corporate Brand Image and Preference

Author(s): Ivana First | Marija Tomić
Volume: 23
Issue: 1
Year: 2011
Tourism Destination Image Formation – The Case of Dubrovnik, Croatia

Author(s): Tanja Kesić | Ivana Pavlić
Volume: 23
Issue: 1
Year: 2011
Editorial Preface

Author(s): Đurđana Ozretić Došen
Volume: 23
Issue: 1
Year: 2011
Book review: Tomašević Lišanin, M.: "Poslovni slučajevi iz prodaje i pregovaranja"

Author(s): Kristina Ozimec
Volume: 22
Issue: 1
Year: 2010
Book review: Tomašević Lišanin, M.: "Profesionalna prodaja i pregovaranje"

Author(s): Andrea Razum
Volume: 22
Issue: 1
Year: 2010
Differentiation of car rental services in the Croatian market

Author(s): Karolina Karlo Marijanović
Volume: 22
Issue: 1
Year: 2010
Organic food category research among leading food retailers in Croatia

Author(s): Kristina Petljak
Volume: 22
Issue: 1
Year: 2010
Impact of autochthonous music on the creation of tourist destination image

Author(s): Željko Blagus
Volume: 22
Issue: 1
Year: 2010
Internationalization of small and medium-sized enterprises

Author(s): Zoran Paunović | Darko Prebežac
Volume: 22
Issue: 1
Year: 2010
Effect of media relations on audiences: comparing how editorials and advertising influence behavior

Author(s): Ana Tkalac Verčič | Đurđica Vučković
Volume: 22
Issue: 1
Year: 2010
Gender differences in Croatian consumer decision-making styles

Author(s): Ivan-Damir Anić | Sunčana Piri Rajh | Edo Rajh
Volume: 22
Issue: 1
Year: 2010
Influence of demographic and individual difference factors on impulse buying

Author(s): Mirela Mihić | Ivana Kursan
Volume: 22
Issue: 1
Year: 2010
Editorial Preface

Author(s): Đurđana Ozretić Došen
Volume: 22
Issue: 1
Year: 2010
Service quality concept and measurement in the business consulting market

Author(s): Dragan Benazić | Đurđana Ozretić Došen
Volume: 24
Issue: 1
Year: 2012
Corporate reputation index: empirical research in banking sector

Author(s): Damir Grgić
Volume: 24
Issue: 1
Year: 2012
The impact of marketing resources on corporate competitiveness

Author(s): Tamás Gyulavári | Zsófia Kenesei
Volume: 24
Issue: 1
Year: 2012
Editorial Preface

Author(s): Đurđana Ozretić Došen
Volume: 24
Issue: 1
Year: 2012
Book review: Dobrinić, D. (ur.): "Marketing i baze podataka"

Author(s): Iva Gregurec
Volume: 24
Issue: 1
Year: 2012
Comparison of perceived value structural models

Author(s): Sunčana Piri Rajh
Volume: 24
Issue: 1
Year: 2012
Intergenerational influence and rituals - children’s behaviour with new school year

Author(s): Katharine C. Sredl | Ružica Butigan | Nataša Renko
Volume: 24
Issue: 1
Year: 2012
Measuring Romanian do-it-yourself retail chain’s efficiency during the economic crisis

Author(s): Mónika-Anetta Alt
Volume: 24
Issue: 1
Year: 2012
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