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Management & Marketing

ISSN: 1841--2416
Publisher: Universitaria Press Craiova


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THE STUDY REGARDING THE PROMOTION OF THE TOURISTIC AREA “IRON GATES” PDF available

Author(s): Loredana DINU | Gabriel DINU
Volume: X
Issue: 2
Year: 2012
A CLASICAL APPROACH TO HUMAN RESSOURCES IN ROMANIAN SMEs PDF available

Author(s): Alexandra Maria FIRA | Claudiu Traian Mircea OCHETAN
Volume: X
Issue: 2
Year: 2012
MUTATIONS OF AUTOMOBILE INDUSTRY IN THE EUROPEAN UNION IN THE WORLD CRISIS CONDITIONS PDF available

Author(s): Mircea Alexandru RĂDUŢEANU
Volume: X
Issue: 2
Year: 2012
THE EXPORT OF FURNITURE FROM ROMANIA AT PRESENT PDF available

Author(s): Silvia PUIU | Bogdan Andrei BUDICĂ | Dalina OCHETAN | Florin BUDICĂ
Volume: X
Issue: 2
Year: 2012
SOFTWARE RETAILERS FROM BRAŞOV AND THE ONLINE STORES PDF available

Author(s): Axenia Bianca BOITOR
Volume: x
Issue: 2
Year: 2012
APPLICABILITY OF CERTAIN PUBLIC MARKETING INSTRUMENTS IN THE PROMOTION OF PUBLIC POLICIES PDF available

Author(s): Tatiana-Camelia DOGARU
Volume: X
Issue: 2
Year: 2012
THE EFFECTS OF SOCIO-DEMOGRAPHIC AND PSYCHOLOGICAL CHARACTERISTICS ON EMPLOYEE INCOME PDF available

Author(s): Alina MOROŞANU
Volume: X
Issue: 2
Year: 2012
IMPACT OF SELF ESTEEM & SUPPORT ON STUDENT PERFORMANCE PDF available

Author(s): Akmal SHAHZAD | Tanvir AHMED | Syed Ibne - Ali JAFFARI | Bashir Ahmed KHILJI
Volume: X
Issue: 2
Year: 2012
PRADO MUSEUM - SUCCESSFUL MODEL FOR RAISING COMPETITIVENESS IN THE ROMANIAN CULTURAL ORGANIZATIONS IN THE CONTEXT OF URBAN DEVELOPMENT PDF available

Author(s): Răzvan-Andrei CORBOȘ | Ruxandra-Irina POPESCU
Volume: X
Issue: 2
Year: 2012
WAS LUXURY LITTLE RESEARCHED? AN EXPLORATION OF STUDIES AND RESEARCH TRENDS IN THE AREA OF MARKETING OF LUXURY GOODS, BEFORE 2005 PDF available

Author(s): Raluca CIORNEA | Marius D. POP | Mihai F. BACILA | Alexandra M. DRULE (TIRCA)
Volume: X
Issue: 2
Year: 2012
ENVIRONMENTAL RESPONSIBILITY MODEL BASED ON ISO 14000 MANAGEMENT SYSTEMS PDF available

Author(s): Catalina SITNIKOV
Volume: X
Issue: 2
Year: 2012
IDENTIFYING THE INDUSTRY BUSINESS CYCLE USING THE MARKOV SWITCHING APPROACH IN CENTRAL AND EASTERN EUROPE PDF available

Author(s): Cristi SPULBĂR | Mihai NIŢOI | Cristian STANCIU
Volume: X
Issue: 2
Year: 2012
HUMAN RESOURCE COMPENSATION IN TIME OF CRISIS PDF available

Author(s): Claudiu George BOCEAN
Volume: X
Issue: 2
Year: 2012
HESITANCY TOWARDS ONLINE SHOPPING, A STUDY OF PAKISTANI CONSUMERS PDF available

Author(s): Usman YOUSAF | Mohsin ALTAF | Noman SARWAR | Syed Ali Hassan SHAH
Volume: X
Issue: 2
Year: 2012
COORDINATES OF POSTAL SERVICES MARKET IN ROMANIA PDF available

Author(s): Cristinel CONSTANTIN
Volume: X
Issue: 2
Year: 2012
AN INVESTIGATION ON RELATION AND PREDICTION OF PERCEIVED ORGANIZATIONAL SUPPORT (POS) ACCORDING TO 15 FOLD ORGANIZATIONAL VARIABLES PDF available

Author(s): Hassan DARVISH | Mehdi ROOSTAEI | Hoda MOTEVALIAN
Volume: X
Issue: 2
Year: 2012
ROMANIAN CONSUMERS’ ATTITUDE TOWARDS TV COMMERCIALS PDF available

Author(s): Raluca BĂBUŢ (COMIATI)
Volume: X
Issue: 2
Year: 2012
LINK OF SATISFACTION COMMITMENT AND PERFORMANCE ON FACULTY MEMBERS’ PERFORMANCE AT HIGHER EDUCATION INSTITUTIONS IN PAKISTAN PDF available

Author(s): Arsalan SHOEBY | Faisal SALEEM | Ambreen RAZZAQ | Naveed R. KHAN
Volume: X
Issue: 2
Year: 2012
CONSIDERATIONS ON THE METHODOLOGY FOR IDENTIFYING AND PRIORITIZING PUBLIC INVESTMENT PROJECTS IN ROMANIA PDF available

Author(s): Tudor NISTORESCU | Marilena BOGHEANU
Volume: X
Issue: 2
Year: 2012
INTERFIRM COOPERATION AND INFORMATION SHARING THROUGH INTERLOCKING DIRECTORATES PDF available

Author(s): Mohammed Belal UDDIN
Volume: X
Issue: 2
Year: 2012
THE MAIN REASONS UNDERLYING PERSONAL INVESTMENT IN EDUCATION PDF available

Author(s): Emanuela Maria AVRAM | Raluca EFTIMIE
Volume: IX
Issue: 2
Year: 2011
IMPACT OF SERVICE QUALITY ON CUSTOMER SATISFACTION: EVIDENCES FROM THE RESTAURANT INDUSTRY IN PAKISTAN PDF available

Author(s): Ubedullah Amjad Ali SHAIKH | Naveed Ur Rehman KHAN
Volume: IX
Issue: 2
Year: 2011
STUDYING OF SAFETY CLIMATE ASSESSMENT: A CASE STUDY AT STEEL INDUSTRY PDF available

Author(s): Hassan DARVISH | Mehdi ROOSTAEI | Saeed AZIZI
Volume: IX
Issue: 2
Year: 2011
BRAND LOYALTY OF FEMALE CONSUMERS - STUDY CARRIED IN SFÂNTU GHEORGHE AND THE SURROUNDING AREAS PDF available

Author(s): Erika KULCSÁR | Szende BARTIS
Volume: IX
Issue: 2
Year: 2011
ON THE DEVELOPMENT OF THE ALBANIAN INFORMAL ECONOMY PDF available

Author(s): Majlinda BELLO | Frederik ÇUÇLLARI | Mirela CINI
Volume: IX
Issue: 2
Year: 2011
MUSEUMS, MARKETING, TOURISM AND URBAN DEVELOPMENT. THE BRITISH MUSEUM – A SUCCESSFUL MODEL FOR ROMANIAN MUSEUMS PDF available

Author(s): Răzvan-Andrei CORBOS | Ruxandra Irina POPESCU
Volume: IX
Issue: 2
Year: 2011
STUDY OF WINES POSITIONING ON THE ROMANIAN MARKET PDF available

Author(s): Alex GAVRILESCU
Volume: IX
Issue: 2
Year: 2011
USING BRANDING TO ATTRACT, RECRUIT, AND RETAIN TALENTED STAFF PDF available

Author(s): Nicoleta Valentina FLOREA
Volume: IX
Issue: 2
Year: 2011
NON-FUNCTIONAL SHOPPING MOTIVES AMONG IRANIAN CONSUMERS PDF available

Author(s): Shahriar AZIZI | Amir SHARIFFAR
Volume: IX
Issue: 2
Year: 2011
PROJECT BASED ORGANIZATION - AN INTEGRATED APPROACH PDF available

Author(s): Claudiu George BOCEAN
Volume: IX
Issue: 2
Year: 2011
DETERMINING CONSUMERS’ PROPENSITY TO BUY ROMANIAN PRODUCTS PDF available

Author(s): Liviu CRĂCIUN | Cătălin Mihail BARBU
Volume: IX
Issue: 2
Year: 2011
E-BANKING: A CASE STUDY OF ASKARI COMMERCIAL BANK PAKISTAN PDF available

Author(s): Muhammad Shakil AHMAD | Shahid RASHID | Muhammad Tahir MASOOD | Ehtesham UL MUJEEB
Volume: IX
Issue: 2
Year: 2011
BASES COMPONENTS OF PARETO EFFICIENCY PDF available

Author(s): Daniela POPESCU | Adriana SCRIOŞTEANU | Ludmila RAILEAN (PĂUNESCU)
Volume: IX
Issue: 2
Year: 2011
A REPRISE OF SUPPLY CHAIN MANAGEMENT IN CONSANGUINITY TO THE INDUSTRY OF TEXTILE PDF available

Author(s): Amer RAJPUT | Abdul Hamid ABU BAKAR
Volume: IX
Issue: 2
Year: 2011
METHODS FOR TESTING DISCRIMINANT VALIDITY PDF available

Author(s): Adriana ZAIŢ | Patricea Elena BERTEA
Volume: IX
Issue: 2
Year: 2011
MARKETING MIX STRATEGIES OF SMALL MANUFACTURERS OF INDIA: PUNJAB EXPERIENCE PDF available

Author(s): Kumar GAUTAM | Raghbir SINGH
Volume: IX
Issue: 2
Year: 2011
CONSIDERATIONS REGARDING BEHAVIOR AND STRATEGIC ORIENTATIONS OF ROMANIAN RETAILERS DURING THE ECONOMIC CRISIS

Author(s): Tudor NISTORESCU | Silvia PUIU
Volume: IX
Issue: 2
Year: 2011
CORPORATE MANAGEMENT IN FEW MULTINATIONAL COMPANIES REPRESENTED IN ROMANIA PDF available

Author(s): Armenia ANDRONICEANU
Volume: IX
Issue: 2
Year: 2011
THE ROLE OF THE AESTHETICS IN THE MAKING OF A BRAND PDF available

Author(s): Meda Roxana OLĂHUŢ | Raluca COMIATI
Volume: VIII
Issue: 2
Year: 2010
COMPETITIVENESS AND MONETARY MANAGEMENT IN ROMANIA – A CRISIS OVERVIEW PDF available

Author(s): Anca TANASIE | Laurentiu Constantin DRAGOMIR
Volume: VIII
Issue: 2
Year: 2010
REASONING DISPARITIES BETWEEN HK AND US MANAGERS PDF available

Author(s): Isola OLUWABUSUYI
Volume: VIII
Issue: 2
Year: 2010
PARTICULARITIES OF QUALITY EVALUATION IN A SOFTWARE COMPANY PDF available

Author(s): Cătălin AFRĂSINEI
Volume: VIII
Issue: 2
Year: 2010
THE ROLE OF TOURISM MARKETING IN THE STRATEGIC DEVELOPMENT OF THE TOWN OF ROVANIEMI PDF available

Author(s): Ruxandra Irina POPESCU | Răzvan-Andrei CORBOŞ
Volume: VIII
Issue: 2
Year: 2010
COMPARATIVE ASPECTS REGARDING CONSUMPTION AND CONSUMERS IN EUROPEAN COUNTRIES PDF available

Author(s): Cristina LEOVARIDIS
Volume: VIII
Issue: 2
Year: 2010
A CONCEPTUAL PERSPECTIVE REGARDING PRODUCT LIABILITY PDF available

Author(s): Daniela POPESCU | Adriana SCRIOŞTEANU
Volume: VIII
Issue: 2
Year: 2010
RESPONSIBILITIES IN MANAGEMENT OF TOURIST DESTINATIONS PDF available

Author(s): Mirela MAZILU | Catalina SITNIKOV
Volume: VIII
Issue: 2
Year: 2010
DETERMINANTS OF CONSUMER PREFERENCES IN ADDIS ABABA RESTAURANTS PDF available

Author(s): Dejene Mamo BEKANA
Volume: VIII
Issue: 2
Year: 2010
POLYSEMY OF ORGANIZATIONS AND ORGANIZATION OF POLYSEMY: A FRENCH APPROACH PDF available

Author(s): Miguel DELATTRE | Rodolphe OCLER
Volume: VIII
Issue: 2
Year: 2010
INFLATION AND COMPETITIVENESS, A VAR MODELLING APPROACH PDF available

Author(s): Cosmin FRATOSTITEANU
Volume: VIII
Issue: 2
Year: 2010
CORPORATE GOVERNANCE REGULATION IN EMERGING COUNTRIES. CASE OF ROMANIA PDF available

Author(s): Claudiu George BOCEAN
Volume: VIII
Issue: 2
Year: 2010
FACTORS INFLUENCING THE EVOLUTION OF YOUTH TRAVEL PDF available

Author(s): Student Claudia MOISĂ
Volume: VIII
Issue: 2
Year: 2010
THE RELATION OF HIGH-PERFORMANCE WORK SYSTEMS WITH EMPLOYEE INVOLVEMENT PDF available

Author(s): Bilal AFSAR
Volume: VIII
Issue: 2
Year: 2010
CONSUMER DECISION-MAKING STYLES AND YOUNG-ADULT CONSUMERS: AN INDIAN EXPLORATION PDF available

Author(s): Anubhav Anand MISHRA
Volume: VIII
Issue: 2
Year: 2010
INDIVIDUAL CAREER IN THE CURRENT ECONOMIC CRISIS PDF available

Author(s): Florin Alexandru LUCA | Corina Ana-Maria IOAN
Volume: VIII
Issue: 2
Year: 2010
CELEBRITY ENDORSEMENT IN ADVERTISING PDF available

Author(s): Vlad Roşca
Volume: VIII
Issue: 2
Year: 2010
LINKING MARKETING AND HUMAN RESOURCES RECRUITMENT TO OBTAIN ORGANIZATIONAL EFFICIENCY PDF available

Author(s): Nicoleta Valentina FLOREA
Volume: VIII
Issue: 2
Year: 2010
A MANAGERIAL APPROACH OF CUSTOMER SATISFACTION DRIVERS IN THE CLOTHING INDUSTRY PDF available

Author(s): Sunhilde CUC
Volume: VIII
Issue: 2
Year: 2010
THE FORMS OF UNCONVENTIONAL ADVERTISING – A THEORETICAL APPROACH PDF available

Author(s): Maria Alina JURCA
Volume: VIII
Issue: 2
Year: 2010
A STUDY ON CUSTOMER RELATIONSHIP MANAGEMENT IN CONSUMER MARKETS: GRANDIOSITY/ REALITY? PDF available

Author(s): Ashish GUPTA
Volume: VIII
Issue: 2
Year: 2010
STRATEGIC APPROACHES WITH EFFECTS ON COMPETITIVENESS AND PROFITABILITY OF TEXTILE MARKET IN IRAQ PDF available

Author(s): Thamir Hadi Abod AL-GENABI | Tudor NISTORESCU
Volume: VIII
Issue: 2
Year: 2010
THE BANKRUPT RISK IN FEED DISTRIBUTION BRANCH IN DOLJ DISTRICT – FDR MODEL PDF available

Author(s): Ovidiu CĂPRARIU
Volume: VIII
Issue: 1s
Year: 2010
MASTER OF THE SHIP, MANAGER AND INSTRUCTOR PDF available

Author(s): Florin IORDANOAIA
Volume: VIII
Issue: 1s
Year: 2010
THE BORDER BETWEEN BUSINESS INTELLIGENCE AND PSYCHOLOGY- SEGMENTATION BASED ON CUSTOMER BEHAVIOR PDF available

Author(s): Student Codrin POPA | Iulia BERTEA
Volume: VIII
Issue: 1s
Year: 2010
THE IMPLICATIONS OF THE IMPROVEMENT OF MARKETING ACTIVITY ON THE PERFORMANCE OF CENTRAL UNIVERSITY LIBRARY IN BUCHAREST PDF available

Author(s): Ruxandra Irina POPESCU | Răzvan-Andrei CORBOŞ
Volume: VIII
Issue: 1s
Year: 2010
ENVIRONMENTAL BENCHMARKING FOR LOCAL AUTHORITIES PDF available

Author(s): Marinela GHEREŞ | Alexandra GOGOZAN
Volume: VIII
Issue: 1s
Year: 2010
MANAGING THE VISITOR EXPERIENCE ON ROMANIAN RELIGIOUS SITES: MONASTERIES ABBOTS’ PERCEPTIONS PDF available

Author(s): Alexandra-Maria ŢÎRCA | Gabriela Cecilia STĂNCIULESCU | Alexandru CHIŞ | Mihai Florin BĂCILĂ
Volume: VIII
Issue: 1s
Year: 2010
SOURCES OF CONFLICTS WITHIN ORGANIZATIONS AND METHODS OF CONFLICT RESOLUTION PDF available

Author(s): Iuliana TALMACIU | Mihaela MĂRĂCINE
Volume: VIII
Issue: 1s
Year: 2010
EVOLUTION OF THE MAIN RETAILERS ON THE ROMANIAN MARKET PDF available

Author(s): Silvia PUIU
Volume: VIII
Issue: 1s
Year: 2010
SCALES FOR MEASURING PERCEIVED RISK IN E-COMMERCE - TESTING INFLUENCES ON RELIABILITY PDF available

Author(s): Patricea Elena BERTEA
Volume: VIII
Issue: 1s
Year: 2010
BRANDING IN SMALL BUSINESS PDF available

Author(s): Cătălin Mihail BARBU | Radu Florin OGARCĂ | Mihai Răzvan Constantin BARBU
Volume: VIII
Issue: 1s
Year: 2010
JOB SATISFACTION AND EMPLOYEES’ WORK PERFORMANCE: A CASE STUDY OF PEOPLE’S BANK IN JAFFNA PENINSULA, SRI LANKA PDF available

Author(s): Balasundaram NIMALATHASAN | Valeriu BRABETE
Volume: VIII
Issue: 1s
Year: 2010
URBAN MARKETING AND ITS IMPACT OVER THE COMPETITION BETWEEN CITIES PDF available

Author(s): Lidia Elena ALEXA
Volume: VIII
Issue: 1s
Year: 2010
CONSIDERATIONS ON MANAGERIAL ETHICS IN SPORTS ORGANIZATIONS PDF available

Author(s): Mihai Constantin Razvan BARBU | Liviu CRACIUN
Volume: X
Issue: 1
Year: 2012
DEBATING ABOUT SITUATIONAL LEADERSHIP PDF available

Author(s): Carmen CÎRSTEA | Dumitru Constantinescu
Volume: X
Issue: 1
Year: 2012
PROFILE ANALYSIS OF THE EMPLOYEES OF COMMERCIAL BANKS IN ROMANIA PDF available

Author(s): Tudor NISTORESCU | Cătălin Mihail BARBU | Valentin STANCIU
Volume: X
Issue: 1
Year: 2012
CUSTOMER SATISFACTION IN MOBILE PHONE SERVICES IN BANGLADESH: A SURVEY RESEARCH PDF available

Author(s): Mohammed Belal Uddin | Bilkis Akhter
Volume: x
Issue: 1
Year: 2012
MEASURING CONSUMER-BASED BRAND EQUITY - EVIDENCE FROM ALBANIAN BANKING SECTOR PDF available

Author(s): Shpëtim ÇERRI
Volume: X
Issue: 1
Year: 2012
RELATIONSHIP AMONG CORPORATE IMAGE, INTANGIBLE PERCEIVED QUALITY, CHOOSING, HABIT AND CUSTOMER LOYALTY PDF available

Author(s): Maryam REHMAN | Bilal AFSAR
Volume: X
Issue: 1
Year: 2012
CHANGE MANAGEMENT IN NATIONAL SECURITY INSTITUTIONS PDF available

Author(s): Laurentiu BARCAN
Volume: X
Issue: 1
Year: 2012
CORPORATE SOCIAL RESPONSIBILITY- A NEW PERSPECTIVE FOR SMEs IN ROMANIA PDF available

Author(s): Oana POPA
Volume: X
Issue: 1
Year: 2012
THE ROLE OF BRANDING IN MARKETING STRATEGY PDF available

Author(s): Roxana DUMITRIU
Volume: X
Issue: 1
Year: 2012
PROGNOSTICATORS OF JOB SATISFACTION FOR FACULTY IN UNIVERSITIES PDF available

Author(s): Jawwad AHMAD | Mazhar HUSSAIN | Amer RAJPUT
Volume: X
Issue: 1
Year: 2012
THE STRATEGIC ROLE OF PURCHASING MANAGEMENT IN THE KNOWLEDGE BASED SOCIETY PDF available

Author(s): Corina POP SITAR
Volume: X
Issue: 1
Year: 2012
AN EXPLORATORY STUDY ON EMPLOYEE’S PERCEPTION TOWARDS LEAN MANUFACTURING SYSTEMS PDF available

Author(s): Rajesh Kumar MEHTA | Dharmendra MEHTA | Naveen K Mehta
Volume: X
Issue: 1
Year: 2012
CSR BENCHMARKING IN THE ROMANIAN BUSINESS AND ACADEMIC SECTOR OF CLUJ-NAPOCA REGION PDF available

Author(s): Alexandra GOGOZAN | Marinela GHEREŞ
Volume: X
Issue: 1
Year: 2012
EMPLOYING DECENTRING TO ASSESS QUALITY OF SERVICES AND ITS CONTRIBUTION TOWARDS SATISFACTION PDF available

Author(s): Usman YOUSAF | Mohsin ALTAF | Majid Mehmood BAGRAM | Haroon HUSSAIN
Volume: X
Issue: 1
Year: 2012
THE 5-D MODEL ANALYSIS OF BRD & BT FINANCIAL INSTITUTIONS IN TERMS OF THE CHARACTERS THAT APPEAR IN ADVERTISEMENTS PDF available

Author(s): Paula Cristina BRUJ | Daniel CAZAN
Volume: IX
Issue: 1
Year: 2011
LAUNCHING EFFORTS NEEDED FOR A HIGH-TECH PRODUCT PDF available

Author(s): Lavinia DOVLEAC
Volume: IX
Issue: 1
Year: 2011
IMPROVING BANK QUALITY DIMENSIONS TO INCREASE CUSTOMER SATISFACTION PDF available

Author(s): Lăcrămioara RADOMIR | Alan WILSON | Andrei Mircea Scridon
Volume: IX
Issue: 1
Year: 2011
ASSESSING STUDENTS’ SATISFACTION WITH QUALITY OF SERVICE OF STUDENTS INFORMATION SYSTEM PDF available

Author(s): Suleiman AL KHATTAB | FARES FRAIJ
Volume: IX
Issue: 1
Year: 2011
CULTURAL ADAPTATION OF PRODUCTS PDF available

Author(s): Catalin Mihail BARBU
Volume: IX
Issue: 1
Year: 2011
INVESTIGATING THE LEVEL OF BURNOUT AND INFLUENCING FACTORS ON IT AMONG THE WORKERS: CASE STUDY THE PETROCHEMICAL INDUSTRIES NATIONAL COMPANY PDF available

Author(s): Hassan DARVISH | Ahmad ZARE | Hamid Hosseinzadeh NEKOIE
Volume: IX
Issue: 1
Year: 2011
PERFORMANCE BASED PAY AS A DETERMINANT OF JOB SATISFACTION: A STUDY IN MALAYSIA GIATMARA CENTERS PDF available

Author(s): Azman ISMAIL | Nurhana M RAFIUDDIN | Mohd Hamran MOHAMAD | Norashikin Sahol HAMID | Aniza WAMIN | Nurzawani ZAKARIA
Volume: IX
Issue: 1
Year: 2011
STRATEGIC INFLUENCE OF PROMOTIONAL MIX ON ORGANISATION SALE TURNOVER IN THE FACE OF STRONG COMPETITORS PDF available

Author(s): Adebisi SUNDAY | Babatunde BAYODE
Volume: IX
Issue: 1
Year: 2011
DOES BRAND EXTENSION IMPACT PARENT BRAND: A CASE OF JOHNSON, UK PDF available

Author(s): Muhammad Shakil AHMAD | Ehtesham ul MUJEEB | Amir RAJPUT
Volume: IX
Issue: 1
Year: 2011
CONSUMER PANACEA OVER INTERNET USAGE IN PAKISTAN PDF available

Author(s): Bilal AFSAR | Jawaria Andleeb QURESH | Asim REHMAN | Rehmat Ullah BANGASH
Volume: IX
Issue: 1
Year: 2011
PERCEIVED RISK, PRICE AND ONLINE TRAVEL AGENCIES: DOES PRICE ALWAYS MATTER? PDF available

Author(s): Patricea Elena BERTEA | Ovidiu I. MOISESCU
Volume: IX
Issue: 1
Year: 2011
PROPOSAL FOR A STEP OF SELECTION SUPPORT OF BEST PRACTICES FOR THE PILOTING OF THE EMARKETING PROJECTS PDF available

Author(s): Sébastien BRUYÈRE | Richard SOLER | Luc QUONIAM
Volume: IX
Issue: 1
Year: 2011
A CONSOLIDATED MODEL OF ANALYSIS OF THE RELATIONS BETWEEN POLITICS AND MANAGEMENT WITHIN PUBLIC ORGANIZATIONS PDF available

Author(s): Catalina Maria GEORGESCU | Tudor NISTORESCU
Volume: IX
Issue: 1
Year: 2011
INFORMATION DOCUMENTS – PRIMORDIAL INSTRUMENTS IN TOURIST COMMUNICATION PDF available

Author(s): Maria Carmen IORDACHE | Ionela RIZEA | Denisa PARPANDEL
Volume: 8
Issue: 1
Year: 2010
HELSINKI CORRIDORS – WAYS OF EUROPEAN EXPANSION AND DEVELOPMENT PDF available

Author(s): Ion STANCU | Sanda TREANTA | Laurentiu-Ionut DUMITRU
Volume: 8
Issue: 1
Year: 2010
HUMAN RESOURCES MANAGEMENT IN ADVERTISING AGENCY PDF available

Author(s): Cristina LEOVARIDIS
Volume: 7
Issue: 1
Year: 2009
THE BRAND – AN INCREASING FACTOR OF A TOURIST DESTINATION’S COMPETITIVENESS PDF available

Author(s): Maria Carmen IORDACHE | Iuliana CEBUC | Laura PANOIU
Volume: 7
Issue: 1
Year: 2009
OPTIMISING PROCESSES OF IT ORGANISATION THROUGH SOFTWARE PRODUCTS’ CONFIGURATION MANAGEMENT PDF available

Author(s): Ion BULIGIU | Sorin POPA | Ion CIORA
Volume: 7
Issue: 1
Year: 2009
THE ASSIMILATION OF MARKETING CONCEPT BY RETAIL COMPANIES IN ROMANIA PDF available

Author(s): Marius BĂLĂŞESCU
Volume: 7
Issue: 1
Year: 2009
SUPERVISOR COMMUNICATION IN TRAINING PROGRAM: AN EMPIRICAL STUDY IN MALAYSIA PDF available

Author(s): Azman ISMAIL | Sofiah BONGOGOH | Sheela Chitra CHANDRA SEGARAN | Rodney GAVIN | Rabaah TUDIN
Volume: 7
Issue: 1
Year: 2009
MODELING THE DETERMINANTS OF EXPORTS AND IMPORTS: ASSESSMENT OF THE MACEDONIAN COMPETITIVE PERFORMANCES PDF available

Author(s): Goce PETRESKI | Olivera KOSTOSKA
Volume: 7
Issue: 1
Year: 2009
PUBLIC-PRIVATE DISTINCTIONS AND STRATEGIC MANAGEMENT PDF available

Author(s): Ioan NICOLAE
Issue: 1
Year: 2007
PROJECT GOVERNANCE – PHASES AND LIFE CYCLE PDF available

Author(s): Robbert Titus DEENEN
Issue: 1
Year: 2007
HOW RETAILING HAS CHANGED? WHAT MARKETING DID FOR THIS CHANGE? PDF available

Author(s): Rodica ERDEI
Issue: 1
Year: 2007
IS THE PRICE RIGHT? PRICING FOR LONG TERM PROFITABILITY PDF available

Author(s): Andrea Erika NYÁRÁDI
Issue: 1
Year: 2007
THE MANAGEMENT OF KNOWLEDGE WORKERS – KEY FACTOR OF SUCCES PDF available

Author(s): Claudia-Elena ŢUCLEA | Gabriela ŢIGU
Issue: 1
Year: 2007
THE TOURISM INDUSTRY OF ETHICS AND TOURISM PDF available

Author(s): Constanţa ENEA
Issue: 1
Year: 2007
THE VALUE CHAIN AND THE BENEFITS OF ERGONOMICS PROJECTS PDF available

Author(s): Emma LÓGÓ
Issue: 1
Year: 2007
TRAININGS AND MANAGEMENT DEVELOPMENT AT TESCO IN SZEGED PDF available

Author(s): László GULYÁS
Issue: 1
Year: 2007
HOW TO BUILD A SUCCESSFUL BALANCED SCORECARD PDF available

Author(s): Oana Adriana GICĂ | Ovidiu Ioan MOISESCU
Issue: 1
Year: 2007
AN ANALYSIS REGARDING DESCRIPTIVE DIMENSIONS OF BRAND EQUITY PDF available

Author(s): Ioan MOISESCU | Adriana GICĂ
Issue: 1
Year: 2007
CORPORATE GOVERNANCE AND FIRM PERFORMANCE PDF available

Author(s): Claudiu George BOCEAN | Cătălin M. BARBU
Issue: 1
Year: 2007
THE NEED AND OPPORTUNITIES FOR PERFORMANCE ASSESSMENT IN HIGHER EDUCATION PDF available

Author(s): Gabriella KECZER
Issue: 1
Year: 2007
THE MARKETING SERVICES ON THE FURNITURE MARKET PDF available

Author(s): Flaviu MEGHIŞAN | Georgeta - Mădălina MEGHIŞAN
Issue: 1
Year: 2007
PATTERNS AND STRATEGIES OF INTERPERSONAL CONFLICTS MEDIATION DURING THE PROJECTS PDF available

Author(s): Tudor NISTORESCU | Ovidiu CĂPRARIU
Issue: 1
Year: 2007
U.S. BEER FLOWS & THE IMPACT OF NAFTA PDF available

Author(s): Richard A. MCGOWAN | John F. MAHON
Issue: 1
Year: 2007
THE DYNAMICS OF THE MATRICS STRUCTURE PDF available

Author(s): Dumitru CONSTANTINESCU
Issue: 1
Year: 2007
THE IMPACT OF MOVING TO KNOWLEDGE BASED ECONOMY IN THE PUBLIC SECTOR PDF available

Author(s): Mihaela PACESILA
Issue: 1
Year: 2006
GROUPWARE - MODERN INFORMATION MANAGERIAL METHOD PDF available

Author(s): Rozalia NISTOR | Rozalia NISTOR
Issue: 1
Year: 2006
THE EVOLUTION OF RETAIL IN ROMANIA PDF available

Author(s): Sorin PRADA
Issue: 1
Year: 2008
RESEARCH ON OBTAINING AND USING MARKETING INFORMATION IN COMMERCE COMPANIES PDF available

Author(s): Simona BALASESCU | Marius BALASESCU
Issue: 1
Year: 2008
THE CHANGES ON THE FIELD OF LOGISTIC ACTIVITIES PDF available

Author(s): Ion STANCU
Issue: 1
Year: 2008
ASPECT REGARDING THE DYNAMICS OF INNOVATION IN ROMANIA PDF available

Author(s): Dan Virgil AMZA | Constantin BRATIANU
Issue: 1
Year: 2008
THE INFLUENCE OF PRODUCT VALUE DURING THE PROCESS OF PURCHASE DECISION PDF available

Author(s): Nicoleta CRISTACHE | Irina SUSANU | Sofia DAVID
Issue: 1
Year: 2008
MAPPING A COMPLEX DECISIONAL SITUATION PDF available

Author(s): Florin OGARCA | Marius MITRACHE
Issue: 1
Year: 2008
TRENDS IN CROATIAN HOTEL INDUSTRY PDF available

Author(s): Jasmina GRZINIC
Issue: 1
Year: 2008
COMPETITIVENESS IN HOSPITALITY INDUSTRY: ROMANIAN STYLE PDF available

Author(s): Claudia-Elena TUCLEA | Ana-Mihaela PADUREAN
Issue: 1
Year: 2008
THE BUSINESS VALUE PDF available

Author(s): Luigi DUMITRESCU | Camelia APOSTU
Issue: 1
Year: 2008
WEAKNESSES OF THE MANAGEMENT SYSTEM OF TRADITIONAL HUNGARIAN UNIVERSITIES PDF available

Author(s): Gabriella KECZER
Issue: 1
Year: 2008
HUMAN RESOURCE PRACTICES IN THE EURO-MEDITERRANEAN REGION: TYPOLOGY PDF available

Author(s): Aline SCOUARNEC | François SILVA
Issue: 1
Year: 2008
DEVELOPMENT APPROACHES AND STRATEGIC MOVEMENTS WITHIN THE MOBILE TELECOMMUNICATION FIELD PDF available

Author(s): Gheorghe MEGHISAN | Georgeta-Madalina MEGHISAN
Issue: 1
Year: 2008
THE CORPORATE SOCIAL RESPONSIBILITY IN OLTENIA REGION PDF available

Author(s): Adriana Schiopoiu BURLEA | Carmen RADU | Costel IONASCU | Liviu CRACIUN | Radu LOLESCU
Issue: 1
Year: 2008
COMPETITIVE ADVANTAGE BY INTEGRATEDE-BUSINESS IN SUPPLY CHAINS: A STRATEGIC APPROACH PDF available

Author(s): Gheorghe MILITARU | Daniel SERBANICA
Issue: 1
Year: 2008
RETAIL STORE DESIGN AND ENVIRONMENT AS BRANDING SUPPORT IN THE SERVICES MARKETING PDF available

Author(s): Tudor NISTORESCU | Catalin Mihail BARBU
Issue: 1
Year: 2008
THE RELATIONSHIP BETWEEN FINANCIAL CRISIS, CORRUPTION, AND CORPORATE SOCIAL RESPONSIBILITY IN ROMANIA PDF available

Author(s): Adriana ŞCHIOPOIU BURLEA | Carmen RADU | Liviu CRACIUN | Costel IONASCU | Radu LOLESCU
Volume: 8
Issue: 1
Year: 2010
SUSTAINABLE DEVELOPMENT OF HIGHLY TOURISTIC REGION OF ISTRIA PDF available

Author(s): Jasmina GRZINIC
Volume: 8
Issue: 1
Year: 2010
THE IMPACT OF ENDORSERS’ CHARACTERISTICS ON CONSUMERS’ REACTION TO THE ADS PDF available

Author(s): Raluca COMIATI | Ioan PLĂIAŞ
Volume: 8
Issue: 1
Year: 2010
IMPACT OF ECONOMIC AND FINANCIAL CRISIS IN THE CONSTRUCTION INDUSTRY PDF available

Author(s): Tudor NISTORESCU | Cristina PLOSCARU
Volume: 8
Issue: 1
Year: 2010
THE ROLE OF DATABASE MARKETING IN THE OPERATIONALIZATION OF THE SERVICES RELATIONSHIP MARKETING PDF available

Author(s): Luigi DUMITRESCU | Mircea FUCIU
Volume: 8
Issue: 1
Year: 2010
SENIOR EMPLOYEES ON THE JOB MARKET OF EUROPEAN UNION PDF available

Author(s): Laszlo GULYÁS
Volume: 7
Issue: 1
Year: 2009
A EVALUATION OF CONSUMER’S PREFERENCES IN THE CLUJ-NAPOCA RETAIL MARKET BASED ON A MULTINOMIAL LOGIT MODEL PDF available

Author(s): Ciprian Marcel POP | Andrei Mircea SCRIDON | Dan Cristian DABIJA
Volume: 7
Issue: 1
Year: 2009
GLOBAL OR NATIONAL BRANDS? PDF available

Author(s): Sorina GÎRBOVEANU
Issue: 1
Year: 2007
ELECTRONIC MAILING LIST AND INTERNET FORUMS - TOOLS FOR MANAGEMENT AND MARKETING WITHIN EDUCATIONAL ORGANIZATIONS PDF available

Author(s): Dorin Cristian COITA | Maria Madela ABRUDAN
Issue: 1
Year: 2007
EVALUATING A CUSTOMER-CENTRIC APPROACH PDF available

Author(s): Luigi-Nicolae DUMITRESCU
Issue: 1
Year: 2007
THE PLANNING OF A CUSTOMER RELATIONSHIP MANAGEMENT PROJECT: REQUIREMENTS AND OPPORTUNITIES PDF available

Author(s): Adriana OLARU | Alexandru CAPATINA
Issue: 1
Year: 2007
SOME APPROACHES TO THE EXPERIMENTAL METHOD IN THE SCIENTIFIC ECONOMIC RESEARCH PDF available

Author(s): Camelia DRAGOMIR STEFANESCU
Issue: 1
Year: 2006
TEN KEY CONCEPTS AND THE SUCCESS OF ROMANIAN ORGANIZATIONS PDF available

Author(s): Ada Mirela TOMESCU | Mirela BUCUREAN | Madela ABRUDAN | Remus ROSCA
Issue: 1
Year: 2006
METHODS TO INCREASE THE COMPETITIVENESS IN INDUSTRY PDF available

Author(s): Ion STANCU | Adriana LAZARESCU
Issue: 1
Year: 2006
AESTHETICS CONFERS VALUE TO THE FIRM PDF available

Author(s): Gheorghe MEGHISAN | Flaviu MEGHISAN
Issue: 1
Year: 2006
THE POSITIVE ANALYSIS ABOUT THE CONDITION OF CHINESE TECHNOLOGY GAIN FDI PDF available

Author(s): Hongyi BI | Sofia Elena COLESCA
Issue: 1
Year: 2006
STRATEGIC MANAGEMENT IN NONPROFIT AND PUBLIC ORGANIZATIONS PDF available

Author(s): Ioan NICOLAE
Issue: 1
Year: 2008
UNDERSTANDING CUSTOMERS - PROFILING AND SEGMENTATION PDF available

Author(s): Mircea Andrei SCRIDON
Issue: 1
Year: 2008
CONFLICTS PREVENTION IN TEAM- WORK PDF available

Author(s): Jean de PERSON
Issue: 1
Year: 2008
DISASTER MANAGEMENT CYCLE – A THEORETICAL APPROACH PDF available

Author(s): Himayatullah KHAN | Laura Giurca VASILESCU | Asmatullah KHAN
Issue: 1
Year: 2008
DISCRIMINANT ANALYSIS IN MARKETING RESEARCH PDF available

Author(s): Erika KULCSÁR
Volume: 8
Issue: 1
Year: 2010
A COMPARATIVE STUDY OF THE RELATIONSHIP BETWEEN BRAND LOYALTY AND MARKET SHARE AMONG DURABLE AND NON-DURABLE PRODUCTS PDF available

Author(s): Ovidiu I. MOISESCU | Andrej BERTONCELJ
Volume: 8
Issue: 1
Year: 2010
THE ROLE OF RELATIONSHIP MARKETING ON INSURANCE MARKET DURING THE CRISIS PERIODS PDF available

Author(s): Cristinel CONSTANTIN
Volume: 7
Issue: 1
Year: 2009
THE CONDITION OF WASTE MANAGEMENT IN ROMANIA PDF available

Author(s): Lucia-Monica SCORŢAR | Diana ZAGAN ZELTER
Volume: 7
Issue: 1
Year: 2009
THE ANALYSIS AND THE ROLE OF THE FACTORS INFLUENCING PERCEPTIONS OF VALUE PDF available

Author(s): Adrian MICU | Angela-Eliza MICU
Issue: 1
Year: 2007
QUALITY MANAGEMENT PRINCIPLES – AN APPROACH IN HEALTHCARE INSTITUTIONS PDF available

Author(s): Kristina ZGODAVOVA | Sofia Elena COLESCA
Issue: 1
Year: 2007
KNOWLEDGE CYCLE AND STRATEGIC KNOWLEDGE WITHIN COMPANY PDF available

Author(s): Ovidiu NICOLESCU
Issue: 1
Year: 2007
THE INTERNATIONALIZATION OF BUSINESS AS AN OPTION IN THE MARKETING STRATEGY OF THE ENTREPRENEUR PDF available

Author(s): Eugen BURDUŞ | Cristina ALPOPI
Volume: 8
Issue: 1
Year: 2010
PROXIMITY MANAGEMENT IN CRISIS CONDITIONS PDF available

Author(s): Dumitru CONSTANTINESCU | Corina Ana BORCOŞI | Ion Dorin BUMBENECI
Volume: 8
Issue: 1
Year: 2010
DISTRIBUTION, MARKET STAGE AND STAGE OF CONNECTION WITH THE CUSTOMER PDF available

Author(s): Cristinel – Sandu POPESCU
Issue: 1
Year: 2006
THE QUALITY COST ANALYSIS PDF available

Author(s): Daniela POPESCU | Sorina GÎRBOVEANU
Issue: 1
Year: 2006
A MODEL FOR ENTERPRISES’ ENVIRONMENTAL SCANNING PDF available

Author(s): Tudor NISTORESCU | Catalin Mihail BARBU
Issue: 1
Year: 2006
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