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International Journal of Marketing Studies

ISSN: 1918--719X
Publisher: Canadian Center of Science and Education


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The Use of Indicators for Unobservable Product Qualities: Inferences Based on Consumer Sorting

Author(s): Matthew G. Nagler | Fredi Kronenberg | Edward J. Kennelly | Bei Jiang | Chunhui Ma
Volume: 4
Issue: 6
Year: 2012
Factors Affecting Palm Oil Price Based on Extremes Value Approach

Author(s): Kantaporn Chuangchid | Aree Wiboonpongse | Songsak Sriboonchitta | Chukiat Chaiboonsri
Volume: 4
Issue: 6
Year: 2012
How Do Smaller Firms Select Foreign Markets?

Author(s): Fabio Musso | Barbara Francioni
Volume: 4
Issue: 6
Year: 2012
Evaluation of the Consumers’ Trust Effect on Viral Marketing Acceptance Based on the Technology Acceptance Model

Author(s): Seyed Fathollah Amiri Aghdaie | Ali Sanayei | Mehdi Etebari
Volume: 4
Issue: 6
Year: 2012
The Moderating Effect of Subjective Norm on Cloud Computing Users’ Perceived Risk and Usage Intention

Author(s): Hsinkuang Chi | Hueryren Yeh | Wei-chien Hung
Volume: 4
Issue: 6
Year: 2012
The Influence of Situational Variables on Brand Personality Choice

Author(s): Scott Wysong | Sri Beldona | James Munch | Susan Kleiser
Volume: 4
Issue: 6
Year: 2012
Managerial Ability, Players’ Cultural Diversity, and Sporting and Economic Performance in English Soccer

Author(s): Carlo Amenta | Claudio Ballor | Paolo Di Betta
Volume: 4
Issue: 6
Year: 2012
Motives, Expectations, Perceptions and Satisfaction of International Students Pursuing Private Higher Education in Singapore

Author(s): Sein Min | Chey Chor Khoon | Boon Leing Tan
Volume: 4
Issue: 6
Year: 2012
Customer Satisfaction in the Mobile Telecom Industry in Bahrain: Antecedents and Consequences

Author(s): Mohammed Mossa Almossawi
Volume: 4
Issue: 6
Year: 2012
Resource-based Theory and Service-dominant Logic: A New Combined Approach to Revisit the Strategies of Cultural Firms in the Global Era

Author(s): Valentina Della Corte | Clelia Cascella | Iris Savastano
Volume: 4
Issue: 6
Year: 2012
The Added Value of the Plural Form: Evidence from Dutch Pharmacy Chains

Author(s): Rosalie Andewereld Duijvis | Ed Peelen | Kees van Montfort | Harry Commandeur
Volume: 5
Issue: 6
Year: 2013
Exploring a New Marketing Strategy for Nonprofit Organizations

Author(s): NUCB Global Nonprofit Management Team
Volume: 5
Issue: 6
Year: 2013
Service Fairness Scale: Development, Validation, and Structure

Author(s): Shueh-Chin Ting
Volume: 5
Issue: 6
Year: 2013
Coopetition, Resource-Based View and Legend: Cases of Christmas Tourism and City of Rovaniemi

Author(s): Rauno Rusko | Petra Merenheimo | Minni Haanpää
Volume: 5
Issue: 6
Year: 2013
Customer Loyalty and Profitability: Empirical Evidence of Frequent Flyer Program

Author(s): Enny Kristiani | Ujang Sumarwan | Lilik Noor Yulianti | Asep Saefuddin
Volume: 5
Issue: 6
Year: 2013
Internet Banking Adoption in Jordan: A Behavioral Approach

Author(s): Kholoud I. Al-Qeisi | Ghaith M. Al-Abdallah
Volume: 5
Issue: 6
Year: 2013
Identifying the Factors Influencing Users’ Adoption of Social Networking Websites—A Study on Facebook

Author(s): Neelotpaul Banerjee | Arit Kumar Dey
Volume: 5
Issue: 6
Year: 2013
An Investigation into the Determinant of Jordanian Customer’s Loyalty towards Travel Agencies

Author(s): Ahmad Bahjat Shammout | Raed Salah Algarabat
Volume: 5
Issue: 6
Year: 2013
Key Determinants of Service Quality and Self-Service Technologies in Iranian Banking

Author(s): Hossein Vazifehdoost | Zohreh Akbarpour | Jamshid Mohammadzadeh Rostami | Karim Hamdi
Volume: 5
Issue: 6
Year: 2013
A Review on the Integration of Supply Chain Management and Industrial Cluster

Author(s): Netsanet Jote Tolossa | Birhanu Beshah | Daniel Kitaw | Giulio Mangano | Alberto De Marco
Volume: 5
Issue: 6
Year: 2013
Influences on Consumers' Recycling Intentions of Compact Fluorescent Lamps—Mercury as a Factor

Author(s): David M. K. Treumann | Jonna Holland
Volume: 5
Issue: 6
Year: 2013
Customers Awareness and Satisfaction of Islamic Banking Products and Services: Evidence from the Kuwait Finance House

Author(s): Kamal Naser | Athmar Al Salem | Rana Nuseibeh
Volume: 5
Issue: 6
Year: 2013
The Impact of Marketing Mix Strategy on Hospitals Performance Measured by Patient Satisfaction: An Empirical Investigation on Jeddah Private Sector Hospital Senior Managers Perspective

Author(s): Ala'Eddin Mohammad Khalaf Ahmad | Abdullah Ali Al-Qarni | Omar Zayyan Alsharqi | Dalia Abdullah Qalai | Najla Kadi
Volume: 5
Issue: 6
Year: 2013
Exploratory Analysis of the Shopping Orientation in the Tunisian Context

Author(s): Mohamed Mejri | Mohsen Debabi | Khaled Nasraoui
Volume: 4
Issue: 5
Year: 2012
Planning the Impossible with Lighting Solutions: A Strategy to Enter Brazil

Author(s): Sylvain Charlebois | Meera Haque | Caleigh Nevin | Alicia Savile | Dana Husain | Maggie Chen | Benjamin Bickers | Dave Howard
Volume: 4
Issue: 5
Year: 2012
Handling Customers’ Objection as an Entrepreneurial Function: A Study of Sachet Water Industry in Cross River State, Nigeria

Author(s): Felix John Eze | Ireneus Chukwudi Nwaizugbo
Volume: 4
Issue: 5
Year: 2012
Customers’ Retention in Micro Finance Banks: An Analysis of Drivers and Inhibitors

Author(s): Nkanikpo I. Ibok | Paul O. Udofot
Volume: 4
Issue: 5
Year: 2012
An Empirical Study on Competitive Distribution Management of Tea Brands in Bangladesh

Author(s): Kazi Nazmul Huda | Md. Rezaul Karim | Rehnuma Sultana Khan
Volume: 4
Issue: 5
Year: 2012
The Effectiveness of Product Placement: A Field Quasi-experiment

Author(s): Artur Cholinski
Volume: 4
Issue: 5
Year: 2012
Identifying Factors Influencing Entry Mode Selection in Food Industry of Small and Medium-sized Enterprises (SMEs) in Iran

Author(s): Mahdi Haghighi Kaffash | Maryam Haghighikhah | Hamidreza Kordlouie
Volume: 4
Issue: 5
Year: 2012
An Analysis of Factors Affecting on Online Shopping Behavior of Consumers

Author(s): Mohammad Hossein Moshrefjavadi | Hossein Rezaie Dolatabadi | Mojtaba Nourbakhsh | Amir Poursaeedi | Ahmadreza Asadollahi
Volume: 4
Issue: 5
Year: 2012
Research on Consumer Purchase Behavior Diffusion across Market Using Cellular Automata

Author(s): Fang Ma | Gangling Chao | Lihua Chen | Yiping Luo
Volume: 4
Issue: 5
Year: 2012
Analysis of Financial Products of Capital Market in Bangladesh: Present Status and Future Development

Author(s): Mohammad Shahidul Islam | Shama Jahan
Volume: 4
Issue: 5
Year: 2012
Identifying the Barriers to Iran’s Saffron Export by Using Porter’s Diamond Model

Author(s): Seyed Fathollah Amiri Aghdaie | Mohsen Seidi | Arash Riasi
Volume: 4
Issue: 5
Year: 2012
Market Orientation Practices of Multinationals in Lagos, Nigeria

Author(s): Adedoyin Rasaq Hassan
Volume: 4
Issue: 5
Year: 2012
Relationship between Word-of-Mouth Network and Behavioral Tendency—Preliminary Research for Local Downtown Activation

Author(s): Gao wa | Yoichi seki | Takayuki takarada
Volume: 5
Issue: 5
Year: 2013
Factors Which Affecting Customer Satisfaction in the Garment Industry of Bangladesh

Author(s): Md. Alauddin | Saiful Islam Tanvir | Farjana Mita
Volume: 5
Issue: 5
Year: 2013
Factors Affecting University Student's Attitudes toward E-Commerce: Case of Mu'tah University

Author(s): Mamdouh AL Ziadat | Malek AL-Majali | Ayed Al Muala | Khaldoon Khawaldeh
Volume: 5
Issue: 5
Year: 2013
Consumer Acceptance of Mobile Marketing: An Empirical Study on the Saudi Female

Author(s): Soad Al-Meshal | Mohammad Almotairi
Volume: 5
Issue: 5
Year: 2013
An Investigation of TV Advertisement Effects on Customers' Purchasing and their Satisfaction

Author(s): Seyyed Yaser Ebrahimian Jolodar | Mohammad Esmaeil Ansari
Volume: 3
Issue: 4
Year: 2011
Jordanian Consumer’s Evaluation of Retail Store Attributes: The Influence of Consumer Religiosity

Author(s): Hamza Salim Khraim | Aymen Salim Khraim | Firas Muslam Al-Kaidah | Daher Radad Al-Qurashi
Volume: 3
Issue: 4
Year: 2011
E-Government in Marketing a Country: A Strategy for Reducing Transaction Cost of Doing Business in Tanzania

Author(s): Muhajir Abubakar Kachwamba | Øystein Sæbø
Volume: 3
Issue: 4
Year: 2011
Importance of the Corporate Reputation in B2B Context in Iran: An Empirical Study

Author(s): Alireza Miremadi | Nazila Babakhani | Maria Yousefian | Hiva Fotoohi
Volume: 3
Issue: 4
Year: 2011
The Love of Money, pressure to Perform and Unethical Marketing Behavior in the Cosmetic Industry in Uganda

Author(s): Stephen Korutaro Nkundabanyanga | Charles Omagor | Bruce Mpamizo | Joseph Mpeera Ntayi
Volume: 3
Issue: 4
Year: 2011
Personality Traits Hierarchy of Online Shoppers

Author(s): Tsai Chen
Volume: 3
Issue: 4
Year: 2011
Comparison between Holistic Museum Visitors and Utilitarian Museum Visitors

Author(s): Taskin Dirsehan | Azize Müge Yalçin
Volume: 3
Issue: 4
Year: 2011
Empirical Verification of the Accuracy of Valuation Estimates Emanating From Nigerian Valuers: A Case Study of Lagos Metropolis

Author(s): C. A. Ayedun | O. A. Ogunba | S. A. Oloyede
Volume: 3
Issue: 4
Year: 2011
The Effect of Marketing Communications on the Sales Performance of Ghana Telecom (Vodafone, Ghana)

Author(s): Nana Yaa Dufie Okyere | Gloria K.Q Agyapong | Kwamena Minta Nyarku
Volume: 3
Issue: 4
Year: 2011
Customer Orientation of Service Employees: A Case Study of Iranian Islamic Banking (Based on COSE Model)

Author(s): Kambiz Heidarzadeh Hanzaee | Majid Mirvaisi
Volume: 3
Issue: 4
Year: 2011
Customer Satisfaction with Service Quality in Conventional Banking in Pakistan: The Case of Faisalabad

Author(s): Salman Khalid | Babak Mahmood | Muzaffar Abbas | Shabbir Hussain
Volume: 3
Issue: 4
Year: 2011
Structural Model for the Analysis of Stock Market Price Index

Author(s): S.O.N. Agwuegbo | J.N. Mojekwu | A.P. Adewole | A.N. Maduegbuna
Volume: 3
Issue: 4
Year: 2011
Examining the Impact of Internal Marketing on Organizational Citizenship Behavior

Author(s): Mehdi Abzari | Tohid Ghujali
Volume: 3
Issue: 4
Year: 2011
Price-quality Dimensions of Organizational Buying Behaviour in Cross River State, Nigeria

Author(s): Ezekiel Tom Ebitu | Eyo Emmanuel Essien | Glory Basil
Volume: 4
Issue: 4
Year: 2012
Dynamics of Female Buying Behaviour: A Study of Branded Apparels in India

Author(s): Namita Rajput | Subodh Kesharwani | Akanksha Khanna
Volume: 4
Issue: 4
Year: 2012
Perceived Risk of Sunless Tanning Product Use and Its Relationship to Body Satisfaction

Author(s): Jeong-Ju Yoo | Hye-Young Kim
Volume: 4
Issue: 4
Year: 2012
Dynamics of Marketing Systems in a Developing Country

Author(s): Umme Hani
Volume: 4
Issue: 4
Year: 2012
Factors Influencing Visitors’ Revisit Behavioral Intentions: A Case Study of Sabah, Malaysia

Author(s): Ahmad Puad Mat Som | Azizan Marzuki | Maryam Yousefi | Ala`a Nimer AbuKhalifeh
Volume: 4
Issue: 4
Year: 2012
Consumer-based Brand Equity in the Service Shop

Author(s): Tan Teck Ming | Liew Tze Wei | William Soon Siong Lee | Michelle Bee Fang Ong | Tan Su-Mae
Volume: 4
Issue: 4
Year: 2012
Export Marketing of Hand-woven Carpet of Kurdistan State in Iran (Assessing Effective Factors and Pathology)

Author(s): Mohammad Yaser Mazhari | Abdolrazagh Madahi | Sadraddin Eslami Mohammad
Volume: 4
Issue: 4
Year: 2012
An Investigation of Hoteliers' Attitudes toward the Use of Social Media as a Branding Tool

Author(s): Mohamed Ahmed Nassar
Volume: 4
Issue: 4
Year: 2012
An Investigation of the Relationship between Unplanned Buying and Post-purchase Regret

Author(s): Mahmoud Abd El-Hamid Saleh
Volume: 4
Issue: 4
Year: 2012
The Role of Information Technology in Customers’ Service Delivery and Firm Performance: Evidence from Nigeria’s Insurance Industry

Author(s): Adekunle Abiodun Idris | Tajudeen Abayomi Olumoko | Sunday Stephen Ajemunigbohun
Volume: 5
Issue: 4
Year: 2013
Factors Influencing the Retention of Customers of Ghana Commercial Bank within the Agona Swedru Municipality

Author(s): Rosemond Boohene | Gloria K. Q. Agyapong | Eric Gonu
Volume: 5
Issue: 4
Year: 2013
Trade Sales Promotion Strategies and Marketing Performance in the Soft Drink Industries in Nigeria

Author(s): B. Nwielaghi Michael | E. Ogwo
Volume: 5
Issue: 4
Year: 2013
The Impact of Retail Store Global-Mindedness on Jordanian Consumers’ Patronage Intention

Author(s): Raed Algharabat | Ahmad Mahmoud Ahmad Zamil
Volume: 5
Issue: 4
Year: 2013
Three Competing Models on Customer Loyalty in the Context of Mobile Subscribers

Author(s): Mohammad Muzahid Akbar
Volume: 5
Issue: 4
Year: 2013
Gender and Relationship Marketing in Nigerian Securities and Stock Brokerage Firms

Author(s): Rahim Ganiyu | Bolajoko Nkemdinim Dixon-Ogbechi | Salome O. Ighomereho
Volume: 5
Issue: 4
Year: 2013
The Impact of Entrepreneurial Marketing and Business Development on Business Sustainability: Small and Household Footwear Industries in Indonesia

Author(s): Ma'mun Sarma | Stevia Septiani | Farida Ratna Dewi | Edward H. Siregar
Volume: 5
Issue: 4
Year: 2013
How to Retain a Bank Customer: A Qualitative Study of Jordanian Banks Relational Strategies

Author(s): Muhammed S. Alnsour
Volume: 5
Issue: 4
Year: 2013
The Influence of Social Media Investment on Relational Outcomes: A Relationship Marketing Perspective

Author(s): Melissa Clark | Joanna Melancon
Volume: 5
Issue: 4
Year: 2013
Factors Influencing Attitudes and Intention to Purchase Counterfeit Luxury Brands among Indonesian Consumers

Author(s): Anas Hidayat | Ayu Hema Ajeng Diwasasri
Volume: 5
Issue: 4
Year: 2013
The Antecedents of Sales Force Motivation: An Empirical Investigation in the Insurance Industry in Singapore

Author(s): Anthony C. Koh | Bashar S. Gammoh | Sam C. Okoroafo
Volume: 3
Issue: 3
Year: 2011
Practice-based Perspective on Technology Acceptance: Analyzing Bioactive Point of Care Testing

Author(s): Ismo Alakärppä | Anu Valtonen
Volume: 3
Issue: 3
Year: 2011
Ethnocentrism among Iranian Consumer with Different Consumption Habits

Author(s): Mojtaba Barari | Bahram Ranjbarian | Kazem Zabihzade
Volume: 3
Issue: 3
Year: 2011
The Impact of Distribution Intensity on Brand Preference and Brand Loyalty

Author(s): Ahmed H. Tolba
Volume: 3
Issue: 3
Year: 2011
Prestige, Parallel or Predatory — Pricing Strategies amongst Taiwanese Universities

Author(s): Hsuan-fu Ho | Fang-Ying Wang
Volume: 3
Issue: 3
Year: 2011
Simulation of Sales Promotions towards Buying Behavior among University Students

Author(s): Benjamin Chan Yin-Fah | Syuhaily Osman | Yeoh Sok Foon
Volume: 3
Issue: 3
Year: 2011
The Possible Effects of Need for Uniqueness’s Dimensions on Luxury Brands: Case of Iran and UAE

Author(s): Alireza Miremadi | Hiva Fotoohi | Farhad Sadeh | Farhad Tabrizi | Kasra Javidigholipourmashhad
Volume: 3
Issue: 3
Year: 2011
Factors Critical in Marketing Strategies of

Author(s): Abdalelah S. Saaty | Zaid Ahmad Ansari
Volume: 3
Issue: 3
Year: 2011
Qatar as an Oil Emerging Market

Author(s): Hemin Da
Volume: 3
Issue: 3
Year: 2011
Gifts-Upon-Entry and Appreciatory Comments: Reciprocity Effects in Retailing

Author(s): Hershey H. Friedman | Ahmed Rahman
Volume: 3
Issue: 3
Year: 2011
Turkish Consumers’ Risk Perception towards Global Computer Brands

Author(s): Fahri Apaydin | Mehmet Emir Köksal
Volume: 3
Issue: 3
Year: 2011
On Early-Warning System for Chinese Real Estate

Author(s): Yun Hua
Volume: 3
Issue: 3
Year: 2011
On the Lagging Legislation of China Tourism

Author(s): Xiaolin Li
Volume: 3
Issue: 3
Year: 2011
Marketing Strategy of Imported Beers before Liquor Liberalization

Author(s): Sinee Sankrusme
Volume: 4
Issue: 3
Year: 2012
Determination of Consumer Behaviour amongst Millennials in Dermaceuticals (Skin Care Products)

Author(s): Abdullah Bin Junaid | Reshma Nasreen
Volume: 4
Issue: 3
Year: 2012
The Effect of Alternative Market Orientation Strategies on Firm Performance

Author(s): Eric T. Micheels | Hamish Gow
Volume: 4
Issue: 3
Year: 2012
Using Social Marketing Principles to Describe Local Isfahan Managers' Attitude about Using New Energy Resources

Author(s): Hussein Rezaie Dollatabady | Farham Amiri | Olfat Ganji Bidmeshk
Volume: 4
Issue: 3
Year: 2012
An Exploration of Emotional Intelligence and Market Segmentation, Targeting and Positioning in Selected CentralBusiness Districts in Nigeria

Author(s): Ezekiel Tom Ebitu | Patrick Awok Mbum | Abigail Edem Okon
Volume: 4
Issue: 3
Year: 2012
Marketing Strategy for Soybean Products: Familiarity Breeds Content

Author(s): Kwaku Ahenkora | Yarhands Dissou Arthur | Stephen Banahene
Volume: 4
Issue: 3
Year: 2012
Wine and the Consumer Price-perceived Quality Heuristics

Author(s): Freddy S. Lee
Volume: 4
Issue: 3
Year: 2012
Service Quality of Night Markets in Taiwan

Author(s): Ching-Hsu Huang
Volume: 4
Issue: 3
Year: 2012
Dependence and Commitment: Main Determinants of Negotiation between Suppliers and Retailers

Author(s): Mbarek Rahmoun | Mohsen Debabi
Volume: 4
Issue: 3
Year: 2012
The Extent of Facebook Users’ Interest in the Advertising Messages

Author(s): Rudaina Othman Yousif
Volume: 4
Issue: 3
Year: 2012
Customer Satisfaction Modeling in Hotel Industry: A Case Study of Kish Island in Iran

Author(s): Pardis Mohajerani | Alireza Miremadi
Volume: 4
Issue: 3
Year: 2012
Does Facebook Matter in Egyptian Graduate Environment? A Marketing Perspective

Author(s): Ahmad Yahia Ebeid
Volume: 4
Issue: 3
Year: 2012
A Critical Analysis on Advertising Banks Products and Services in Ghana

Author(s): Shani Bashiru | Alhassan Bunyaminu
Volume: 5
Issue: 3
Year: 2013
English in Korean Advertising: An Exploratory Study

Author(s): John P. Holmquist | Brian Andrew Cudmore
Volume: 5
Issue: 3
Year: 2013
An Empirical Investigation among Iranian Consumers with Variety Consumption Habits in Cosmetic Sector

Author(s): Alireza Miremadi | Shirin Ranjbar Toutoue | Rosa Mozaffari Oghani
Volume: 5
Issue: 3
Year: 2013
A Review of Impulse Buying Behavior

Author(s): G. Muruganantham | Ravi Shankar Bhakat
Volume: 5
Issue: 3
Year: 2013
Challenges and Opportunities of Indian Rural Market

Author(s): Pardeep Kumar
Volume: 5
Issue: 3
Year: 2013
Determinants of Consumer Intention to Pirate Digital Products

Author(s): Budi Setiawan | Fandy Tjiptono
Volume: 5
Issue: 3
Year: 2013
Understanding Corporate Rebranding: An Evolution Theory Perspective

Author(s): Alexander Tevi | Olutayo Otubanjo
Volume: 5
Issue: 3
Year: 2013
The Effects of Consumption and Work Satisfaction on the Life of Professionals: The Case of University Professors

Author(s): Gerald M. Hampton | Robin T. Peterson | Marco Wolf
Volume: 5
Issue: 3
Year: 2013
Energy-Efficient Lighting: Consumers’ Perceptions and Behaviors

Author(s): Nam-Kyu Park | Eunsil Lee
Volume: 5
Issue: 3
Year: 2013
Ascertaining the Dynamic Competition in Channel Relationship Management

Author(s): Han-Kuang Tien | LiChung Jen
Volume: 5
Issue: 3
Year: 2013
Market Orientation and Corporate Performance of Insurance Firms in Nigeria

Author(s): Benson Ogbonna | Ogwo E. Ogwo
Volume: 5
Issue: 3
Year: 2013
Applying Reporting of Comprehensive Income in China

Author(s): Xiaoyan Liu | Yunan Liu
Volume: 1
Issue: 2
Year: 2009
The Fretful Euro Disneyland

Author(s): Wenhe Yue
Volume: 1
Issue: 2
Year: 2009
Study on Irrational Strategic Management

Author(s): Yongbo Guo
Volume: 1
Issue: 2
Year: 2009
Research on Relevance of Supply Chain and Industry Cluster

Author(s): Xiaoqiang Han
Volume: 1
Issue: 2
Year: 2009
Comparative Studies of the Football Industries in China and Britain

Author(s): Hongquan Li | Houzhong Jin | Guoying Yuan | Chuanchuan Kong | Yongmin Hua | Li Lin
Volume: 3
Issue: 2
Year: 2011
HAVE DEBIT CARDS CHANGED THAI CONSUMER BEHAVIOR?

Author(s): Chetsada Noknoi | Sutee Ngowsiri | Wannaporn Boripunt
Volume: 1
Issue: 2
Year: 2009
Indian Perspective about Advertising Appeal

Author(s): Anil Mishra
Volume: 1
Issue: 2
Year: 2009
Investigating Effective Factors on Iran’s Pistachio Exportation

Author(s): Seyed fathollah Amiri Aghdaie
Volume: 1
Issue: 2
Year: 2009
Comparative Study on Chinese and Foreign Natural Gas Consumption

Author(s): Wei Lv
Volume: 1
Issue: 2
Year: 2009
Consumers’ Acceptance of Unethical Consumption Activities: Implications for the Youth Market

Author(s): Lau Teck-Chai | Choe Kum-Lung
Volume: 1
Issue: 2
Year: 2009
The Insight Study of Consumer Life-styles and Purchasing Behaviors in Songkla Province, Thailand

Author(s): Wassana Suwanvijit | Sompong Promsa-ad
Volume: 1
Issue: 2
Year: 2009
Comparison of Service Quality Gaps among Teachers and Students as Internal and External Customers

Author(s): Rahim Mosahab | Osman Mahamad | T. Ramayah
Volume: 2
Issue: 2
Year: 2010
Measuring Religiosity in Consumer Research from Islamic Perspective

Author(s): Hamza Khraim
Volume: 2
Issue: 2
Year: 2010
Price Effects of Landfills on Residential Housing in Lagos, Nigeria

Author(s): O.A. Akinjare | S.A. Oloyede | C.A. Ayedun | O.C Oloke
Volume: 3
Issue: 2
Year: 2011
Customer Satisfaction in the Outdoor Advertising Industry: A Case of Alliance Media Ghana Limited

Author(s): Regina Appiah-Gyimah | Rosemond A. Boohene | Gloria K. Q. Agyapong | Kwame A. Boohene
Volume: 3
Issue: 2
Year: 2011
On Necessity and Urgency of Environmental Cost Control in Jilin’s Farming Industry

Author(s): Chuanlian Song
Volume: 3
Issue: 2
Year: 2011
Consumer Credit as Lifestyle Activities Facilitators for Consumers of Bangladesh

Author(s): Ataur Rahman
Volume: 1
Issue: 2
Year: 2009
Customer Satisfaction in the Hotel Industry: A Case Study from Sicily

Author(s): Gandolfo Dominici | Rosa Guzzo
Volume: 2
Issue: 2
Year: 2010
Seasonality in Consumption: An Economic Analysis of the Alimentary Patterns in Greece (1957 -2005)

Author(s): Ioannis Sotiropoulos | Georgios Georgakopoulos | Konstantina Pendaraki
Volume: 2
Issue: 2
Year: 2010
The Cognitive Foundations of Partitioned Country-of-Origin: A Causal Path Analysis

Author(s): Md. Humayun Kabir Chowdhury
Volume: 2
Issue: 2
Year: 2010
Direct Marketing to Online Social Network (OSN) Users in Nigeria

Author(s): R. A. Gbadeyan
Volume: 2
Issue: 2
Year: 2010
On Domestic Tourism Preferences of Urban Residents in China

Author(s): Yongmei Song
Volume: 2
Issue: 2
Year: 2010
Spanish E-Consumer Segmentation and Positioning in Virtual Supermarkets Sector

Author(s): Eduard Cristóbal | Frederic Marimon | Natalia Daries | Yolanda Montagut
Volume: 3
Issue: 2
Year: 2011
Producer & Consumer Prices Nexus: ARDL Bounds Testing Approach

Author(s): Muhammad Shahbaz | Najeeb M Nasir
Volume: 1
Issue: 2
Year: 2009
Benchmarking Scheme for Retail Stores Efficiency

Author(s): Rohita Kumar Mishra
Volume: 1
Issue: 2
Year: 2009
Distinctive Capabilities and Strategic Thrusts of Malaysia’s

Author(s): Abdul Rahim Abu Bakar | Fariza Hashim | Hartini Ahmad | Filzah Md Isa | Hisham Dzakaria
Volume: 1
Issue: 2
Year: 2009
An Evaluation of Logistics Determinants, Business Relationships and Firms Characteristics of the Greek Small and Medium Enterprises

Author(s): Vassilis Orfanos | John Mylonakis | Michalis Evripiotis
Volume: 2
Issue: 2
Year: 2010
Acceptance of Product Placement in Italy: Effects of Personality and Product/Consumer Interactions

Author(s): Gianluigi Guido | Alessandro M. Peluso | Piermario Tedeschi | Chiara Nicole | Cristina Lauretti | Adele Caciula
Volume: 2
Issue: 2
Year: 2010
Perceived Justice in Service Recovery and Recovery Satisfaction: The Moderating Role of Corporate Image

Author(s): Davoud Nikbin | Ishak Ismail | Malliga Marimuthu | Mohammad Jalalkamali
Volume: 2
Issue: 2
Year: 2010
The Impact of Service Quality on Customer Loyalty: A Study of Banks in Penang, Malaysia

Author(s): Lo Liang Kheng | Osman Mahamad | T. Ramayah | Rahim Mosahab
Volume: 2
Issue: 2
Year: 2010
Impact of Service Orientation on Frontline Employee Service Performance and Consumer Response

Author(s): Rong-Da Liang | Hsing-Chau Tseng | Yun-Chen Lee
Volume: 2
Issue: 2
Year: 2010
Impact of Online/Internet Marketing on Computer Industry in Malaysia in Enhancing Consumer Experience

Author(s): Hamed Armesh | Habibollah Salarzehi | Habibollah Salarzehi | Noor Mohammad Yaghoobi | Noor Mohammad Yaghoobi | Alireza heydari | Alireza heydari | Davoud Nikbin | Davoud Nikbin
Volume: 2
Issue: 2
Year: 2010
Economic Model Analysis of Enterprise Brand after Introducing Personal Brand

Author(s): Nan Sha | Min Wang | Wenhua Yuan
Volume: 2
Issue: 2
Year: 2010
General Attitude towards Advertising: Cultural Influence in Pakistan

Author(s): Muhammad Usman | Saqib Ilyas | Muhammad Farooq Hussain | Tahir Masood Qureshi
Volume: 2
Issue: 2
Year: 2010
Employee’s Market Orientation and Business Performance in Nigeria: Analysis of Small Business Enterprises in Lagos State

Author(s): Yunus Adeleke Dauda | Waidi Adeniyi Akingbade
Volume: 2
Issue: 2
Year: 2010
Using Geographic Information System to Visualize Travel Patterns and Market Potentials of Petra City in Jordan

Author(s): Marzouq Ayed Al qeed | Ibrahim K. Bazazo | Abdelbaset Ibrahim Hasoneh | Bader Ayed Al qaid
Volume: 2
Issue: 2
Year: 2010
Iran Accession to WTO and Its Effects on Food Industries

Author(s): Seyed Fathollah Amiri Aghdaie | Hamid Davari
Volume: 2
Issue: 2
Year: 2010
Analyzing the Brand Equity and Resonance of Banking Services: Malaysian Consumer Perspective

Author(s): Norzalita Abd Aziz | Norjaya Mohd Yasin
Volume: 2
Issue: 2
Year: 2010
Service Poka Yoke

Author(s): Arash Shahin | Maryam Ghasemaghaei
Volume: 2
Issue: 2
Year: 2010
International Students’ Choice Behavior for Higher Education at Malaysian Private Universities

Author(s): Siti Falindah Padlee | Abdul Razak Kamaruddin | Rohaizat Baharun
Volume: 2
Issue: 2
Year: 2010
Beyond Price – An Exploration into the Factors That Drive Young Adults to Purchase Online

Author(s): Justin Beneke | Marie-Kristin Scheffer | Wei Du
Volume: 2
Issue: 2
Year: 2010
The Effects of Security and Privacy Information on Trust & Trustworthiness and Loyalty in Online Marketing in Malaysia

Author(s): Hamed Armesh | Habibollah Salarzehi | Noor Mohammad Yaghoobi | Alireza heydari | Davoud Nikbin
Volume: 2
Issue: 2
Year: 2010
Destination Branding and Tourists’ Attitudes (The Case of Isfahan as a Tourism Destination in Iran)

Author(s): Mohamad Reza Jalilvand | Sharif Shekarchizadeh Esfahani | Neda Samiei
Volume: 2
Issue: 2
Year: 2010
Business Advisory: A Study on Selected Micro-sized SMEs in Kelantan, Malaysia

Author(s): Mohd Nor Hakimin Bin Yusoff | Mohd Rafi Bin Yaacob | Mohamed Dahlan Bin Ibrahim
Volume: 2
Issue: 2
Year: 2010
Impact of Promotion on Students’ Enrollment: A Case of Private Schools in Pakistan

Author(s): Shahid Nawaz Khan | Imran M. Qureshi
Volume: 2
Issue: 2
Year: 2010
User Ratings and Willingness to Express Opinions Online

Author(s): Jaehyun Hong | Hee Sun Park
Volume: 3
Issue: 2
Year: 2011
Shopping Consumer Attitudes toward Mobile Marketing: A Case Study among Jordanian User's

Author(s): Younes A. A.Megdadi | Talal Taher Nusair
Volume: 3
Issue: 2
Year: 2011
Relationship between Internal Marketing and Service Quality with Customers' Satisfaction

Author(s): Abdelmoti Suleiman Aburoub | Abdullah Mohammad Hersh | Kalil Aladwan
Volume: 3
Issue: 2
Year: 2011
The Influence of Brand Loyalty on Cosmetics Buying Behavior of UAE Female Consumers

Author(s): Hamza Salim Khraim
Volume: 3
Issue: 2
Year: 2011
Marketing Strategies for the Developing Tourism and Its Impact on the Poverty Alleviation in Sindh

Author(s): Muhammad Suhail Nazar | Abdul Latif | Najma Noor Phulpoto | Faiz Muhammad Shaikh
Volume: 3
Issue: 2
Year: 2011
The Comparative Analysis of Affecting Factors on Purchasing Domestic and Imported Cars in Iran Market - Using AHP Technique

Author(s): Seyed Fathollah Amiri Aghdaie | Ehsan Yousefi
Volume: 3
Issue: 2
Year: 2011
A Research on Development and Legalization of Non-governmental Financing in Jilin Province

Author(s): Zhenghong Che | Xianxue Li
Volume: 3
Issue: 2
Year: 2011
An Exposition on Principals’ Influence in Real Estate Negotiation

Author(s): Iroham, C. O. | Oluwunmi, A. O. | Oluwatobi. A. O.
Volume: 3
Issue: 2
Year: 2011
An Analysis of Clients' Satisfaction with Mortgage Valuation Reports in Nigeria

Author(s): Oluwunmi, Adedamola O. | Ajayi, Cyril, A. | Olaleye, Abel | Fagbenle, Olabosipo I.
Volume: 3
Issue: 2
Year: 2011
Market Orientation -Transforming Trade and Firm Performance

Author(s): Rodney Oudan
Volume: 4
Issue: 2
Year: 2012
Designing and Validating a Systematic Model of E-Advertising

Author(s): Mohammad Reza Hamidizadeh | Nasser Yazdani | Akbar Alem Tabriz | Mohammad Mehdi Latifi
Volume: 4
Issue: 2
Year: 2012
The Impact of DTCA on the Physician-Patient Relationship: An Empirical Investigation in Jordan

Author(s): Assad Hammad Abo-Rumman | Ala`Eddin Mohammad Khalaf Ahmad
Volume: 4
Issue: 2
Year: 2012
The Effect of Electronic Service Quality on Customers Behavioral Intentions

Author(s): Maliheh Teimouri | Nour Mohamad Yaghoubi | Mehdi Kazemi
Volume: 4
Issue: 2
Year: 2012
Analysis of Retailers’Communication Approaches in Sustainability and Social Responsibility Reports

Author(s): MEJRI Mohamed | DE WOLF Daniel
Volume: 4
Issue: 2
Year: 2012
Theoretical and Perceptual Market Values for Fresh Squeezed Orange Juice

Author(s): Hyeyoung Kim | Lisa A. House | Zhifeng Gao
Volume: 4
Issue: 2
Year: 2012
Generation Y Consumers’ Value Perceptions toward Apparel Mobile Advertising: Functions of Modality and Culture

Author(s): Wanmo Koo | Dee K. Knight | Kiseol Yang | Zheng Xiang
Volume: 4
Issue: 2
Year: 2012
Western Presence in Emerging Markets: A Content Analysis of Western Presence in South African Television Commercials

Author(s): Yuvay Jeanine Meyers | Ephraim Okoro
Volume: 4
Issue: 2
Year: 2012
Counterfeit Luxury Goods Online: An Investigation of Consumer Perceptions

Author(s): Anita Radon AR
Volume: 4
Issue: 2
Year: 2012
Jordanian Travel Agencies' Websites Assessment: Experts vs Tourists' Perceptions

Author(s): Husam Ahmad Kokash
Volume: 4
Issue: 2
Year: 2012
An Analysis of Impact of Brand Credibility and Perceived Quality on Consumers' Evaluations of Brand Alliance

Author(s): Seyed Fathollah Amiri Aghdaie | Hossein Rezaei Dolatabadi | Vahid Shokri Aliabadi
Volume: 4
Issue: 2
Year: 2012
Moral Philosophies Underlying Ethical Judgments

Author(s): Maheran Zakaria | Norhaini Mat Lajis
Volume: 4
Issue: 2
Year: 2012
Consumers’ Attitude towards Branded Apparels: Gender Perspective

Author(s): NAMITA RAJPUT | Subodh Kesharwani | Akanksha Khanna
Volume: 4
Issue: 2
Year: 2012
An Analysis of the Impact of Strategic Marketing on Profitability of Rural Banks – A Case Study of Dangme Bank

Author(s): George K. Amoako | Kwasi Dartey-Baah
Volume: 4
Issue: 2
Year: 2012
Remarkable ‘Marca’ in Houseful Movies

Author(s): Anshul Rathi | Bhaskar Pant | Alpa Rathi
Volume: 4
Issue: 2
Year: 2012
Consumer Intention to Buy Original Brands versus Counterfeits

Author(s): Ervina Triandewi | Fandy Tjiptono
Volume: 5
Issue: 2
Year: 2013
Caffeine Catastrophe: Energy Drinks, Products Liability and Market Strategy

Author(s): Evan Peterson
Volume: 5
Issue: 2
Year: 2013
Service Quality in the Banking Sector in Ghana

Author(s): Abednego Feehi Okoe | Judith Serwa Adjei | Aihie Osarenkhoe
Volume: 5
Issue: 2
Year: 2013
What Affects Mobile Application Use? The Roles of Consumption Values

Author(s): Hsiu-Yu Wang | Chechen Liao | Ling-Hui Yang
Volume: 5
Issue: 2
Year: 2013
A Matter of Shoes: The Analysis of Desired Attributes of Shoes and Its Retail Shops from Bangkok Consumers’ Perspectives

Author(s): Thongchai Laiwechpittaya | Nuntana Udomkit
Volume: 5
Issue: 2
Year: 2013
The Postmodern Consumer: An Identity Constructor?

Author(s): Manel Hamouda | Abderrazak Gharbi
Volume: 5
Issue: 2
Year: 2013
Tracking Jordan Destination Image Using the Same Sample

Author(s): Areej Shabib Aloudat | Akram Rawashdeh
Volume: 5
Issue: 2
Year: 2013
Consumer Preference for Broiler Meat in Ghana: A Conjoint Analysis Approach

Author(s): George Kwadzo | Fidelis Dadzie | Yaw Osei-Asare | John K. M. Kuwornu
Volume: 5
Issue: 2
Year: 2013
The Effect of Multiple Rebranding on Customer Loyalty in Nigerian Mobile Telephony

Author(s): Alexander Tevi
Volume: 5
Issue: 2
Year: 2013
A Discourse Approach to Brand Leadership Management

Author(s): Olutayo Otubanjo
Volume: 5
Issue: 2
Year: 2013
Attitudes toward Product Placement: A Cross-Cultural Analysis in Tunisia, France, Italy, and Poland

Author(s): Slim Khalbous | Donata Vianelli | Tomasz Domanski | Christian Dianoux | Meriem Maazoul
Volume: 5
Issue: 2
Year: 2013
The Role of Perceived Justice in Building Brand Trust

Author(s): Faruk Anil Konuk
Volume: 5
Issue: 2
Year: 2013
International Journal of Marketing Studies, Vol. 1, No. 1, May 2009

Author(s): Editor IJMS
Volume: 1
Issue: 1
Year: 2009
The Impact and Countermeasures of RMB Appreciation on Export-Based Enterprises in China

Author(s): Min Yuan | Zhuang Zhou
Volume: 1
Issue: 1
Year: 2009
The Dynamics of the East African Market

Author(s): Jokull Johannesson
Volume: 2
Issue: 1
Year: 2010
Gendered Perceptions of Family Businesses’ Marketing Stimuli

Author(s): Sam C Okoroafo
Volume: 2
Issue: 1
Year: 2010
An Empirical Investigation of Cultural Factors and Consumption Patterns Correlates in the South-South Geopolitical Zone of Nigeria

Author(s): Hart O. Awa | Sylva E. Kalu | Nsobiari F. Awara
Volume: 2
Issue: 1
Year: 2010
Attitude towards Business Ethics: Examining the Influence of Religiosity, Gender and Education Levels

Author(s): Choe Kum-Lung | Lau Teck-Chai
Volume: 2
Issue: 1
Year: 2010
Influence of Shopping Orientation and Store Image on Patronage of Furniture Store

Author(s): Yasmin Hassan | Nik Maheran Nik Muhammad | Hatinah Abu Bakar
Volume: 2
Issue: 1
Year: 2010
Risk or Innovation, Which One Is Far more Preferable in Innovation Projects?

Author(s): José G. Vargas-Hernández | Mohammad Reza Noruzi | Narges Sariolghalam
Volume: 2
Issue: 1
Year: 2010
How to Perfect the Interpretation and Translation in Engineering Projects

Author(s): Ying Shen
Volume: 1
Issue: 1
Year: 2009
The Study of China Retail Business Development Strategy

Author(s): Jing Sun | Jingting Ma
Volume: 1
Issue: 1
Year: 2009
Graduates’Work Experiences in Small and Medium Enterprises in the Northern States of Malaysia

Author(s): Mohd Noor Mohd Shariff | Abu Mansor Ahmad | Azman Ismail
Volume: 1
Issue: 1
Year: 2009
McDonald’s New Communication Strategy on Changing Attitudes and Lifestyle

Author(s): Tianbai Deng
Volume: 1
Issue: 1
Year: 2009
Empirical Research of the Capital Structure Influencing Factors of Electric Power Listed Companies

Author(s): Yuanxin Liu | Xiangbo Ning
Volume: 1
Issue: 1
Year: 2009
GIS in Indian Retail Industry-A Strategic Tool

Author(s): Sita Mishra
Volume: 1
Issue: 1
Year: 2009
Analysis and Countermeasures of China’s Network Marketing

Author(s): Xiangyu Meng | Yake Cao
Volume: 1
Issue: 1
Year: 2009
XPCG System Innovation Research under the Conditions of Market Economy

Author(s): Shaolei Liu | Shixue Qiang | You Hu
Volume: 1
Issue: 1
Year: 2009
Retaining Customers through Relationship Marketing in an Islamic Financial Institution in Malaysia

Author(s): Kamsol Mohamed Kassim | Anuar Bahari | Norizah Kassim | Nik Ramli Nik Abdul Rashid | Kamaruzaman Jusoff
Volume: 1
Issue: 1
Year: 2009
A Study on Trend of Logs Production and Export in the State of Sarawak, Malaysia

Author(s): Mohd Hasmadi Ismail | Pakhriazad Hassan Zaki
Volume: 2
Issue: 1
Year: 2010
Third Screen Communication and the Adoption of Mobile Marketing: A Malaysia Perspective

Author(s): Geoffrey Harvey Tanakinjal | Kenneth R. Deans | Brendan J. Gray
Volume: 2
Issue: 1
Year: 2010
Achieving Financial Export Performance: Contribution of External Resources

Author(s): Phadett Tooksoon | Osman Mohamad
Volume: 2
Issue: 1
Year: 2010
The Functional Definition of Government in Western Human Capital Formation

Author(s): Jing Zhao
Volume: 2
Issue: 1
Year: 2010
Investment, Savings, Interest Rate and Bank Credit to the Private Sector Nexus in Pakistan

Author(s): Rahila Munir | Rehmat Ullah Awan | Rehmat Ullah Awan | Zakir Hussain | Zakir Hussain
Volume: 2
Issue: 1
Year: 2010
Managing Brand Equity among Langkawi’s (SMEs) Independent Hoteliers

Author(s): Maznah Wan Omar | Mohd Noor Mohd Ali
Volume: 2
Issue: 1
Year: 2010
On Komatsu’s Strategy of Distribution Channels in China ——Take Komatsu Excavators as an Example

Author(s): Sufang Zhang | Chenwei Fu
Volume: 2
Issue: 1
Year: 2010
The Effect of Financial Crisis in Corporate Social Responsibility Performance

Author(s): Grigoris Giannarakis | Ioannis Theotokas
Volume: 3
Issue: 1
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Kuwait National Petroleum Company (KNPC) Marketing Strategy in Oil Sector

Author(s): Ahmad Assaf Alfadly
Volume: 3
Issue: 1
Year: 2011
Research on Strategic Marketing in Leisure Sports Enterprises

Author(s): Hongquan Li | Houzhong Jin
Volume: 3
Issue: 1
Year: 2011
A Review of Marketing Mix: 4Ps or More?

Author(s): Chai Lee Goi
Volume: 1
Issue: 1
Year: 2009
Graduates Employment: Valuable of Curtin University of Technology Sarawak Graduates

Author(s): Chai Lee Goi | Christine Siik Hung Lau
Volume: 2
Issue: 1
Year: 2010
Exploring museum marketing performance: a case study from Italy

Author(s): Carlo Amenta
Volume: 2
Issue: 1
Year: 2010
Investigate the impact of relationship marketing orientation

Author(s): Laith Salman Alrubaiee
Volume: 2
Issue: 1
Year: 2010
GLOBALISATION OF PAKISTAN: LESSONS FOR POLITICALLY

Author(s): G Yoganandan
Volume: 2
Issue: 1
Year: 2010
Purchase Intention of Organic Food in Malaysia; A Religious Overview

Author(s): Mohd Rizaimy Shaharudin | Jacqueline Junika Pani | Suhardi Wan Mansor | Shamsul Jamel Elias | Daing Maruak Sadek
Volume: 2
Issue: 1
Year: 2010
Impact Of Stress On Employees Job Performance A Study On Banking Sector Of Pakistan

Author(s): USMAN BASHIR | Muhammad Ismail Ramay
Volume: 2
Issue: 1
Year: 2010
Measuring the Effectiveness of E-mail Direct Marketing in Building Customer Relationship

Author(s): Abdel Baset I. Hasouneh | Marzouq Ayed Alqeed
Volume: 2
Issue: 1
Year: 2010
Consumers’ Perceptions, Attitudes and Willingness to Pay towards Food Products with “No Added Msg” Labeling

Author(s): Alias Radam | Mohd. Rusli Yacob | Than Siew Bee | Jinap Selamat
Volume: 2
Issue: 1
Year: 2010
Globalisation of Pakistan: Lessons for Politically Unstable Countries

Author(s): G Yoganandan
Volume: 2
Issue: 1
Year: 2010
Integrating Product and Corporate Brand Equity into Total Brand Equity Measurement

Author(s): Hamed M. Shamma | Salah S. Hassan
Volume: 3
Issue: 1
Year: 2011
Measuring Commuters’ Perception on Service Quality Using SERVQUAL in Public Transportation

Author(s): Kokku Randheer | Ahmed A. AL-Motawa | Prince Vijay. J
Volume: 3
Issue: 1
Year: 2011
Qualitative Insights into Market Orientation in Small Ghanaian Businesses

Author(s): Robert Ebo Hinson | Mohammed Abdulai Mahmoud
Volume: 3
Issue: 1
Year: 2011
E-banking Functionality and Outcomes of Customer Satisfaction: An Empirical Investigation

Author(s): Ala`Eddin Mohd Khalaf Ahmad | Hasan Ali Al-Zu’bi
Volume: 3
Issue: 1
Year: 2011
Belief Dimensions and Viewer’s Attitude towards TV Advertising in Thailand

Author(s): Chuthamas Chittithaworn | Md. Aminul Islam | Orachot Thooksoon
Volume: 3
Issue: 1
Year: 2011
Factors that Influence Customers’ Buying Intention on Shopping Online

Author(s): Yulihasri Eri | Md. Aminul Islam | Ku Amir Ku Daud
Volume: 3
Issue: 1
Year: 2011
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