DOES FAMILY AND VIRAL MARKETING HAVE ANY EFFECT ON BRAND EQUITY?
Author(s): Norjaya Mohd. Yasin | Abdul Rahman Zahari
Volume: 1
Issue: 9
Year: 2011
Author(s): Norjaya Mohd. Yasin | Abdul Rahman Zahari Volume: 1 Issue: 9 Year: 2011
THE SEVEN PS OF MARKETING AND CHOICE OF MAIN GROCERY STORE IN A HYPERINFLATIONARY ECONOMY
Author(s): Noel Muzondo | Edward Mutandwa
Volume: 1
Issue: 9
Year: 2011
Author(s): Noel Muzondo | Edward Mutandwa Volume: 1 Issue: 9 Year: 2011
DOES FAMILY AND VIRAL MARKETING HAVE ANY EFFECT ON BRAND EQUITY?
Author(s): Norjaya Mohd. Yasin | Abdul Rahman Zahari
Volume: 1
Issue: 8
Year: 2011
Author(s): Norjaya Mohd. Yasin | Abdul Rahman Zahari Volume: 1 Issue: 8 Year: 2011
KEY SUCCESS FACTORS FOR ACHIEVING CUSTOMER’S LOYALTY IN E-SMES: A STUDY ON IMPACT OF CUSTOMER AND E-BUSINESS CHARACTERISTICS ON E-LOYALTY IN IRAN
Author(s): Hengameh Rabiei | Mohammad Reza Meigounpoory | Pedram Yazdani | Mostafa Maleki Someah lu
Volume: 1
Issue: 7
Year: 2011
Author(s): Hengameh Rabiei | Mohammad Reza Meigounpoory | Pedram Yazdani | Mostafa Maleki Someah lu Volume: 1 Issue: 7 Year: 2011
THE INVESTIGATION AND ANALYSIS IMPACT OF BRAND DIMENSIONS ON SERVICES QUALITY AND CUSTOMERS SATISFACTION IN NEW ENTERPRISES OF IRA
Author(s): Mohammad Taleghan | Mahmood Samadi Largani | Seyyed Javad Mousavian
Volume: 1
Issue: 6
Year: 2011
Author(s): Mohammad Taleghan | Mahmood Samadi Largani | Seyyed Javad Mousavian Volume: 1 Issue: 6 Year: 2011
AN INVESTIGATION OF THE RELATIONSHIP BETWEEN SUPPLY CHAIN MANAGEMENT PRACTICES AND COMPETITIVE ADVANTAGE OF THE FIRM
Author(s): Inda Sukati | Abu Bakar Abdul Hamid | Rohaizat Baharun | Huam Hon Tat | Fazila Said
Volume: 1
Issue: 5
Year: 2011
Author(s): Inda Sukati | Abu Bakar Abdul Hamid | Rohaizat Baharun | Huam Hon Tat | Fazila Said Volume: 1 Issue: 5 Year: 2011
THE ROLE OF GRAPHIC DESIGN IN PACKAGING AND SALES OF PRODUCT IN IRAN
Author(s): Amin Asadollahi | Mojtaba Givee
Volume: 1
Issue: 5
Year: 2011
Author(s): Amin Asadollahi | Mojtaba Givee Volume: 1 Issue: 5 Year: 2011
THE ECONOMIC IMPLICATION OF OIL BOOM ON AGRICULTURAL EXPORTS TRADE INSTABILITY IN NIGERIA: AN EMPIRICAL STUDY
Author(s): Bakare A.S
Volume: 1
Issue: 5
Year: 2011
Author(s): Bakare A.S Volume: 1 Issue: 5 Year: 2011
ADULT LEARNERS’ DECISION-MAKING FACTORS FOR HIGHER EDUCATION ENROLLMENT: AN EXPLORATORY STUDY AT THE UNIVERSITY OF WEST INDIES, MONA
Author(s): Nearesa Myri | Bahaudin G. Mujtaba
Volume: 1
Issue: 5
Year: 2011
Author(s): Nearesa Myri | Bahaudin G. Mujtaba Volume: 1 Issue: 5 Year: 2011
INVESTIGATION THE RELATIONSHIP BETWEEN LOW INVOLVEMENT PRODUCTS AND HIGH INVOLVEMENT PRODUCTS WITH ADVERTISEMENT STRATEGIES
Author(s): Amin Asadollahi
Volume: 1
Issue: 4
Year: 2011
Author(s): Amin Asadollahi Volume: 1 Issue: 4 Year: 2011
THE CONSEQUENCES OF TRADE LIBERALIZATION FOR ECONOMIC GROWTH IN NIGERIA: A STOCHASTIC INVESTIGATION
Author(s): Bakare A.S
Volume: 1
Issue: 4
Year: 2011
Author(s): Bakare A.S Volume: 1 Issue: 4 Year: 2011
STRATEGY, STRATEGIC PLANNING, MARKETING WHAT ARE THE IMPLICATIONS OF STRATEGIC THINKING IN MARKET DEVELOPMENT?
Author(s): Mohammad Reza Noruzi | Farhad Nezhad Haj Ali Irani
Volume: 1
Issue: 3
Year: 2011
Author(s): Mohammad Reza Noruzi | Farhad Nezhad Haj Ali Irani Volume: 1 Issue: 3 Year: 2011
SOCIETAL ACTIVITY OF CORPORATE SOCIAL RESPONSIBILITY AS A MODERATING FACTOR OF BRAND LOYALTY IN THE CERAMIC INDUSTRY
Author(s): Montree Piriyakul | Boonthawan Wingwo
Volume: 1
Issue: 3
Year: 2011
Author(s): Montree Piriyakul | Boonthawan Wingwo Volume: 1 Issue: 3 Year: 2011
MARKET AND NON-MARKET ORGANIZATIONS ORGANIZATIONAL EFFECTIVENESS IN THE AREA OF RAPID CHANGE
Author(s): Farhad Nezhad Haj Ali Irani | Mohammad Reza Noruzi
Volume: 1
Issue: 3
Year: 2011
Author(s): Farhad Nezhad Haj Ali Irani | Mohammad Reza Noruzi Volume: 1 Issue: 3 Year: 2011
A TEORATİCAL APROACH TO THE CONCEPT OF BRAND
Author(s): Durmaz Yakup | Zengin Sevil
Volume: 1
Issue: 3
Year: 2011
Author(s): Durmaz Yakup | Zengin Sevil Volume: 1 Issue: 3 Year: 2011
A STUDY ON THE EFFECTS OF SOCIAL MARKETING POLICY IN THE SOCIETY
Author(s): Mohammad Reza Noruz | Farhad Nezhad Haj Ali Iran
Volume: 1
Issue: 2
Year: 2011
Author(s): Mohammad Reza Noruz | Farhad Nezhad Haj Ali Iran Volume: 1 Issue: 2 Year: 2011
MARKETING AND ORGANIZATIONAL CITIZENSHIP BEHAVIOR: REVIEW OF LITERATURE
Author(s): ABDU JA'AFARU BAMBALE
Volume: 1
Issue: 2
Year: 2011
Author(s): ABDU JA'AFARU BAMBALE Volume: 1 Issue: 2 Year: 2011
INFLUENCE OF CULTURAL AND GEOGRAPHICAL VICINITY IN ATTRACTING THE FDI IN BALKAN REGION. ALBANIA AS A CASE STUDY
Author(s): Mamica Nene | Eleina Qirici
Volume: 1
Issue: 10
Year: 2011
Author(s): Mamica Nene | Eleina Qirici Volume: 1 Issue: 10 Year: 2011
AN INVESTIGATION OF IMPACT OF SERVICE STRATEGY ON CUSTOMER SATISFACTION IN THE BUDGET AIRLINE INDUSTRY IN MALAYSIA: A CASE STUDY OF AIR ASIA
Author(s): Jayaraman Munusamy | Shankar Chelliah
Volume: 1
Issue: 1
Year: 2011
Author(s): Jayaraman Munusamy | Shankar Chelliah Volume: 1 Issue: 1 Year: 2011
