Contemporary Marketing Review

DOES FAMILY AND VIRAL MARKETING HAVE ANY EFFECT ON BRAND EQUITY?

Author(s): Norjaya Mohd. Yasin | Abdul Rahman Zahari
Volume: 1
Issue: 9
Year: 2011

THE SEVEN PS OF MARKETING AND CHOICE OF MAIN GROCERY STORE IN A HYPERINFLATIONARY ECONOMY

Author(s): Noel Muzondo | Edward Mutandwa
Volume: 1
Issue: 9
Year: 2011

DOES FAMILY AND VIRAL MARKETING HAVE ANY EFFECT ON BRAND EQUITY?

Author(s): Norjaya Mohd. Yasin | Abdul Rahman Zahari
Volume: 1
Issue: 8
Year: 2011

KEY SUCCESS FACTORS FOR ACHIEVING CUSTOMER’S LOYALTY IN E-SMES: A STUDY ON IMPACT OF CUSTOMER AND E-BUSINESS CHARACTERISTICS ON E-LOYALTY IN IRAN

Author(s): Hengameh Rabiei | Mohammad Reza Meigounpoory | Pedram Yazdani | Mostafa Maleki Someah lu
Volume: 1
Issue: 7
Year: 2011

THE INVESTIGATION AND ANALYSIS IMPACT OF BRAND DIMENSIONS ON SERVICES QUALITY AND CUSTOMERS SATISFACTION IN NEW ENTERPRISES OF IRA

Author(s): Mohammad Taleghan | Mahmood Samadi Largani | Seyyed Javad Mousavian
Volume: 1
Issue: 6
Year: 2011

AN INVESTIGATION OF THE RELATIONSHIP BETWEEN SUPPLY CHAIN MANAGEMENT PRACTICES AND COMPETITIVE ADVANTAGE OF THE FIRM

Author(s): Inda Sukati | Abu Bakar Abdul Hamid | Rohaizat Baharun | Huam Hon Tat | Fazila Said
Volume: 1
Issue: 5
Year: 2011

THE ROLE OF GRAPHIC DESIGN IN PACKAGING AND SALES OF PRODUCT IN IRAN

Author(s): Amin Asadollahi | Mojtaba Givee
Volume: 1
Issue: 5
Year: 2011

THE ECONOMIC IMPLICATION OF OIL BOOM ON AGRICULTURAL EXPORTS TRADE INSTABILITY IN NIGERIA: AN EMPIRICAL STUDY

Author(s): Bakare A.S
Volume: 1
Issue: 5
Year: 2011

ADULT LEARNERS’ DECISION-MAKING FACTORS FOR HIGHER EDUCATION ENROLLMENT: AN EXPLORATORY STUDY AT THE UNIVERSITY OF WEST INDIES, MONA

Author(s): Nearesa Myri | Bahaudin G. Mujtaba
Volume: 1
Issue: 5
Year: 2011

INVESTIGATION THE RELATIONSHIP BETWEEN LOW INVOLVEMENT PRODUCTS AND HIGH INVOLVEMENT PRODUCTS WITH ADVERTISEMENT STRATEGIES

Author(s): Amin Asadollahi
Volume: 1
Issue: 4
Year: 2011

THE CONSEQUENCES OF TRADE LIBERALIZATION FOR ECONOMIC GROWTH IN NIGERIA: A STOCHASTIC INVESTIGATION

Author(s): Bakare A.S
Volume: 1
Issue: 4
Year: 2011

STRATEGY, STRATEGIC PLANNING, MARKETING WHAT ARE THE IMPLICATIONS OF STRATEGIC THINKING IN MARKET DEVELOPMENT?

Author(s): Mohammad Reza Noruzi | Farhad Nezhad Haj Ali Irani
Volume: 1
Issue: 3
Year: 2011

SOCIETAL ACTIVITY OF CORPORATE SOCIAL RESPONSIBILITY AS A MODERATING FACTOR OF BRAND LOYALTY IN THE CERAMIC INDUSTRY

Author(s): Montree Piriyakul | Boonthawan Wingwo
Volume: 1
Issue: 3
Year: 2011

MARKET AND NON-MARKET ORGANIZATIONS ORGANIZATIONAL EFFECTIVENESS IN THE AREA OF RAPID CHANGE

Author(s): Farhad Nezhad Haj Ali Irani | Mohammad Reza Noruzi
Volume: 1
Issue: 3
Year: 2011

A TEORATİCAL APROACH TO THE CONCEPT OF BRAND

Author(s): Durmaz Yakup | Zengin Sevil
Volume: 1
Issue: 3
Year: 2011

A STUDY ON THE EFFECTS OF SOCIAL MARKETING POLICY IN THE SOCIETY

Author(s): Mohammad Reza Noruz | Farhad Nezhad Haj Ali Iran
Volume: 1
Issue: 2
Year: 2011

MARKETING AND ORGANIZATIONAL CITIZENSHIP BEHAVIOR: REVIEW OF LITERATURE

Author(s): ABDU JA'AFARU BAMBALE
Volume: 1
Issue: 2
Year: 2011

INFLUENCE OF CULTURAL AND GEOGRAPHICAL VICINITY IN ATTRACTING THE FDI IN BALKAN REGION. ALBANIA AS A CASE STUDY

Author(s): Mamica Nene | Eleina Qirici
Volume: 1
Issue: 10
Year: 2011

AN INVESTIGATION OF IMPACT OF SERVICE STRATEGY ON CUSTOMER SATISFACTION IN THE BUDGET AIRLINE INDUSTRY IN MALAYSIA: A CASE STUDY OF AIR ASIA

Author(s): Jayaraman Munusamy | Shankar Chelliah
Volume: 1
Issue: 1
Year: 2011