Ambushes of the state innovative economic policy in Ukraine

Author(s): I.V.Basantsov | I.V. Balasiukova
Volume: 2
Issue: 4/2
Year: 2011





Innovative approaches for the supply with information for educational services

Author(s): V.V. Ivanova
Volume: 2
Issue: 4/2
Year: 2011





Using an innovative approach in 3D-advertising

Author(s): O.S. Pugachova | S.V. Kovalchuk
Volume: 2
Issue: 4/2
Year: 2011





Diagnostic approaches to definition of level of intensity of the competition in the branch market

Author(s): Т.A. Peteshova
Volume: 2
Issue: 4/2
Year: 2011





Marketing strategies in anti-recessionary management: classification signs and application conditions

Author(s): Yu.M. Melnyk
Volume: 2
Issue: 4/2
Year: 2011





Mechanism of estimation of marketing strategy

Author(s): L.A. Kvyatkovska
Volume: 2
Issue: 4/2
Year: 2011





Place of branding in the modern marketing concept

Author(s): N.V. Ivashova
Volume: 2
Issue: 4/2
Year: 2011





Development of brandname style of food enterprise – producer of sunflower-seed oil

Author(s): O.B. Zvyaginceva
Volume: 2
Issue: 4/2
Year: 2011





Features of marketing of animation films and dualism of videoproduct

Author(s): I.Z. Dolzhansky | N.V. Krachkovska
Volume: 2
Issue: 4/2
Year: 2011





Modern lines of application of Internet technologies in marketing

Author(s): S.M. Illiashenko
Volume: 2
Issue: 4/2
Year: 2011





Patent and market research level and value of novelty products developed by industry

Author(s): E.I. Nagorniy
Volume: 2
Issue: 4/2
Year: 2011





Features of estimation of innovative risks

Author(s): O.M. Fishchenko | А.V. Khalaimova
Volume: 2
Issue: 4/2
Year: 2011





Marketing integration of the innovative process based on the concept of product life

Author(s): V.Е. Rassykhina | О.V. Маrtinova
Volume: 2
Issue: 4/2
Year: 2011





Life cycle of mobile devices

Author(s): G.О Peresadko | S.I. Naumenko | T.V. Rohal
Volume: 2
Issue: 4/2
Year: 2011





Teoretical and practical problems of territorial branding at the example of Sumy region brend forming

Author(s): O.M. Оlefirenko | M.Yu. Karpischenko
Volume: 2
Issue: 4/2
Year: 2011





Development of mobile marketing in Ukraine

Author(s): V.P. Mazurenko | N.O. Matviienko
Volume: 2
Issue: 4/2
Year: 2011





Strategic consistency of enterprise logistics activities on the bases of ecological principles

Author(s): N.M. Mashchak
Volume: 2
Issue: 4/2
Year: 2011





Ecological innovations are a way of market development ecologically clean commodities

Author(s): O.V. Belyakova
Volume: 2
Issue: 4/2
Year: 2011





Innovative potential of maintenance of ecological safety in context of the structurally-dynamic theory of productive forces

Author(s): E.V. Hlobystov | L.V. Jarova
Volume: 2
Issue: 4/2
Year: 2011





Innovation in currency inspection: direct and multiplicative effects of controlling application

Author(s): L.B. Krivoruchko
Volume: 2
Issue: 4/2
Year: 2011





Management of macroprocesses of the market of Ukrainian real estate: theory and methods

Author(s): A.A. Azarian
Volume: 2
Issue: 4/2
Year: 2011





Conceptual bases of the government regulation migratory processes on base macroeconomic forecasting

Author(s): V.Y. Shkola | V.A. Shcherbachenko
Volume: 2
Issue: 4/2
Year: 2011





The management potential for the innovative development of the agricultural enterprises in the markets export

Author(s): O.M. Feshchenko | V.N. Ilchenko
Volume: 2
Issue: 4/2
Year: 2011





Subsystem of the economic diagnostics of the financial condition in system of financial management of the enterpris

Author(s): A.V. Telnova
Volume: 2
Issue: 4/2
Year: 2011





Conceptual bases managements by innovative potential of the socio-economic system of region

Author(s): D.V. Solokha
Volume: 2
Issue: 4/2
Year: 2011





The efficiency of diagnostics technical-technological potential machine-building enterprises

Author(s): S.V. Koverga | O.S. Peredereeva | Sv. P. Kuzmenko
Volume: 2
Issue: 4/2
Year: 2011





Foreign experience of managing of economical innovative potential and the way of its using in Ukraine

Author(s): V.O. Kasianenko
Volume: 2
Issue: 4/2
Year: 2011





Innovative regression in the foreign trade commodity structure of Ukraine

Author(s): T.M. Melnyk | O.V. Zubko
Volume: 2
Issue: 4/2
Year: 2011





Creativity as a basis for management organization

Author(s): Yu.B. Kalenichenko | Ya.I. Smirnova
Volume: 2
Issue: 4/2
Year: 2011





Formation zones of economic safety the foreign economic activity of machine-building enterprises

Author(s): M.D. Domashenko
Volume: 2
Issue: 4/2
Year: 2011





Customer capital of industrial enterprises-innovators: essence, structure and role

Author(s): Ie.O. Golysheva
Volume: 2
Issue: 4/2
Year: 2011





Formation of communication effects on stage of companies-customers’ decision-making to purchase

Author(s): M.Yu. Troyan
Volume: 2
Issue: 4/2
Year: 2011





Assessment of results of functional units department of marketing

Author(s): D.V. Raiko
Volume: 2
Issue: 4/2
Year: 2011





Experience of use of the socially oriented marketing communications complex in Ukraine and world

Author(s): Е.А. Мицура | Ю.Н. Провозён
Volume: 2
Issue: 4/2
Year: 2011





The role of ratings in the educational process of higher education institutions

Author(s): O.V. Prokopenko | A.M. Karminsky | O.V. Klymenko
Volume: 2
Issue: 4/2
Year: 2011





Innovational management problems on Bulgarian mass equities markets

Author(s): S.P. Petkova-Georgieva
Volume: 2
Issue: 4/2
Year: 2011





Analysis of industrial design role in marketing of innovations and perfection of approaches to its monetary estimation

Author(s): S.M. Makhnusha
Volume: 2
Issue: 4/1
Year: 2011





Innovate and development of mankind: the history and modernity

Author(s): А.S. Teletov
Volume: 2
Issue: 4/1
Year: 2011





Ecological and economic assessment of organic agricultural production (for example, Rivne region)

Author(s): G.M. Shevchuk
Volume: 2
Issue: 4/1
Year: 2011





Preconditions for development of the market of organic products in Ukraine

Author(s): T.O. Chayka
Volume: 2
Issue: 4/1
Year: 2011





Use of instruments of environmental marketing concept in sustainable development of the region

Author(s): V.I. Yarema | O.D. Lendyel | C.I. Myshko
Volume: 2
Issue: 4/1
Year: 2011





Method of estimation of level of innovative possibility of enterprises

Author(s): N.V. Smolinska
Volume: 2
Issue: 4/1
Year: 2011





The analysis and audit of innovative activity of the machine-building enterprises of the Zaporozhye district

Author(s): V.O. Zykina
Volume: 2
Issue: 4/1
Year: 2011





Creation of the mechanism of innovative safety of the enterprise on the basis of a marketing component

Author(s): L.V. Vaganova
Volume: 2
Issue: 4/1
Year: 2011





Formation of the mechanism of interaction of the motor transportation enterprise with subjects the market of the international freight traffics

Author(s): N.M.Ponomaryova | A.M.Ponomaryov
Volume: 2
Issue: 4/1
Year: 2011





Modern problems of transformation of domestic enterprises innovative potential management: culturological aspect

Author(s): O.A. Ovechkina | K.V. Ivanova
Volume: 2
Issue: 4/1
Year: 2011





Marketing’s differentiators for innovation and their application for forming enterprise strategy

Author(s): N.О. Krikovtseva
Volume: 2
Issue: 4/1
Year: 2011





Limitations and directions technical and economic development of Ukraine in the globalization

Author(s): О.G. Kirdina
Volume: 2
Issue: 4/1
Year: 2011





Impact of method of business system integration to business space on innovative strategy choice

Author(s): L.K. Glinenko
Volume: 2
Issue: 4/1
Year: 2011





Conceptual bases of formation of the system of management of innovation development potential of an enterprise on the principles of marketing

Author(s): T.A. Vasilieva | S.V. Leonov | Ya.M. Krivich
Volume: 2
Issue: 4/1
Year: 2011





Management distributive stream processes on the basis of innovative measures

Author(s): О.V. Stepanenko
Volume: 2
Issue: 4/1
Year: 2011





Formation of the motivational mechanism activization of innovative activity of the personnel

Author(s): V.A.Skurska
Volume: 2
Issue: 4/1
Year: 2011





Marketing strategy of competitiveness management building enterprise

Author(s): A.O. Vasilichenko
Volume: 2
Issue: 4/1
Year: 2011





Opportunities of bank anti-crisis communications in the sphere of interactions with external parties

Author(s): P.G. Bortnikov
Volume: 2
Issue: 4/1
Year: 2011





Assessment of the economic consequences of investment decisions companies

Author(s): O.Yu. Shilova
Volume: 2
Issue: 4/1
Year: 2011





The system of cost management in the process of association of industrial enterprises as they seek opportunities for innovation development

Author(s): N.V. Rozumnaya
Volume: 2
Issue: 4/1
Year: 2011





Determination of appropriate brand strategy under its price category

Author(s): T.О. Bashuk | N.E. Kosolap
Volume: 2
Issue: 4/1
Year: 2011





The development of theoretical and methodological foundations of enterprises’ transition to innovative development

Author(s): Yu.S. Shypulina | S.M. Illiashenko
Volume: 2
Issue: 4/1
Year: 2011





Innovative going near determination of stability of enterprise as a logistic system

Author(s): I.V. Popova
Volume: 2
Issue: 4/1
Year: 2011





Method of product portfolio analysis based on optimization models

Author(s): V.M. Lozyuk
Volume: 2
Issue: 4/1
Year: 2011





Holistic marketing in the business interaction between enterprises

Author(s): A.A. Krikovtsev
Volume: 2
Issue: 4/1
Year: 2011





Problem-solving questions of the provision marketing and innovation activity on the enterprise

Author(s): O.A. Golubovska
Volume: 2
Issue: 4/1
Year: 2011





Development of complex sales promotion of educational services in the specialty «Management of innovation activities»

Author(s): V.V Bozhkova | J.O. Timokhina
Volume: 2
Issue: 4/1
Year: 2011





Analysis and estimation of the personal branding in the conditions of personality’s increase of professional success

Author(s): O.A. Bilovodska | M.V. Pusikova
Volume: 2
Issue: 4/1
Year: 2011





Synergetic effect of benchmarking competitive advantages

Author(s): P.G. Pererva | N.P. Tkachova
Volume: 2
Issue: 4/1
Year: 2011





Mobile marketing and the usage of a smartphone

Author(s): A. Mirchev | Ph. Dicke
Volume: 2
Issue: 4/1
Year: 2011





The problems of innovation in enterprises

Author(s): D.O. Krikunenko
Volume: 2
Issue: 4/1
Year: 2011





Research of the technological innovation impact in the technology market and enterprise development

Author(s): O.G. Shevliuga | O.M. Olefirenko
Volume: 2
Issue: 4/1
Year: 2011





Developing environmental marketing strategies in the framework of forest sector enterprises social responsibility

Author(s): V.T. Polovska
Volume: 3
Issue: 4
Year: 2012





Methodical basis of innovative tourism products markets options determination

Author(s): Ju.S. Miliutuna
Volume: 3
Issue: 4
Year: 2012





Practical aspects of ecological competitiveness component of domestic hardboards enterprises-producers formation

Author(s): O.A. Ovechkina | O.V. Maslosh
Volume: 3
Issue: 4
Year: 2012





Sustainable development as the base of regional developmental of the nature valuable areas

Author(s): A. Iwacewicz-Orlowska
Volume: 3
Issue: 4
Year: 2012





Controlling of the ecological and economic enterprise security on the bases of ecomarketing

Author(s): O.V. Prokopenko | V.Yu. Shkola
Volume: 3
Issue: 4
Year: 2012





The analysis of investment attractiveness estimation methods in the context of enterprise innovative development

Author(s): M.M. Markhaichuk
Volume: 3
Issue: 4
Year: 2012





The mechanism of territorial branding development

Author(s): Yu.L. Shatava | M.Yu. Karpishchenko
Volume: 3
Issue: 4
Year: 2012





The role of innovation in the placement of country productive forces

Author(s): I.A. Franiv
Volume: 3
Issue: 4
Year: 2012





The theoretical bases of innovation development strategy in the movement of innovative processes intensification

Author(s): T.N. Kutsenko
Volume: 3
Issue: 4
Year: 2012





Рrocess-balance method for development of heuristic functions of enterprise

Author(s): S.V. Kniaz | N.G. Heorhiadi | O.L. Kolomietc
Volume: 3
Issue: 4
Year: 2012





Management staff differentiation matrix as a reference point for the determination of strategic workers in the enterprise control

Author(s): N.G . Kalyuzhna
Volume: 3
Issue: 4
Year: 2012





Formation of brand-centric industrial enterprise management

Author(s): N.V. Ivashova
Volume: 3
Issue: 4
Year: 2012





Application of the cyclic theory and the theory of competitive advantages to the forecasting the directions of innovation development of the pulp and paper industry

Author(s): А.R. Dunska
Volume: 3
Issue: 4
Year: 2012





Carbon market as the instrument of realization of the sustainable low-carbonic development strategy

Author(s): I.M. Shkola | O.V. Babinska
Volume: 3
Issue: 4
Year: 2012





Management of the border region innovative development on the base of its budgetary potential assessment

Author(s): S.M. Frolov | S.M. Makhnusha | V.M. Oliynyk
Volume: 3
Issue: 4
Year: 2012





Opportunities for the development of strategic industry partnerships

Author(s): A.S. Teletov | N.V. Provozin
Volume: 3
Issue: 4
Year: 2012





Innovative improvement rating calculation in education: from the university to the students

Author(s): A.A. Polozov
Volume: 3
Issue: 4
Year: 2012





Management mechanism of product company competitiveness estimation

Author(s): P.G. Pererva | T.V. Romanchik
Volume: 3
Issue: 4
Year: 2012





Harmonisation of small business management: customer-centric approach

Author(s): O.L. Tolmachev
Volume: 3
Issue: 4
Year: 2012





Management of personnel creativity formation as factor of innovative enterprise development

Author(s): D.A. Krikunenko
Volume: 3
Issue: 4
Year: 2012





Theoretical-methodical bases of the competitive environment and competitive position of the enterprise in the market estimation

Author(s): T.A. Dyachenko
Volume: 3
Issue: 4
Year: 2012





Information support of enterprises’ innovative projects business planning: composite elements and features of their interaction

Author(s): Ya.S. Bogiv | N.Yu. Miroschenko | O.Ye. Pauk
Volume: 3
Issue: 4
Year: 2012





Anti-crisis instruments of enterprise management: practical aspects of realization

Author(s): О.О. Khandiy
Volume: 3
Issue: 4
Year: 2012





Conceptual basis of carrying out of technological reengineering on industrial enterprises

Author(s): S.A. Mehovich | A.S. Zaharchenkov
Volume: 3
Issue: 4
Year: 2012





Innovation approach to the identification of high-risk bank customers (PEPs by example)

Author(s): O.O. Hlushchenko | R.M. Voronina
Volume: 3
Issue: 4
Year: 2012





Methodological approach to evaluation of evolutional risk in innovative projects

Author(s): L.K. Glinenko
Volume: 3
Issue: 4
Year: 2012





Methodological foundations of target market enterprise orientation

Author(s): N.V. Karpenko
Volume: 3
Issue: 4
Year: 2012





Specificity of economical efficiency estimation of the management and marketing tricks

Author(s): Yu.A. Daynovskyy
Volume: 3
Issue: 4
Year: 2012





Assessment of branding effectiveness: functional approach

Author(s): D.S. Fayvishenko
Volume: 3
Issue: 4
Year: 2012





Planning of marketing activity in an insurance company

Author(s): Е.A. Smirnova
Volume: 3
Issue: 4
Year: 2012





On-line reputation management: theoretical bases and methodological approaches

Author(s): O.O. Mitsura | M.O. Khizhnyak
Volume: 3
Issue: 4
Year: 2012





Rationalization of retail structure of build materials’ point-of-sale network in cities

Author(s): E.M. Loktev | D.V. Garkusha
Volume: 3
Issue: 4
Year: 2012





Social marketing and social responsibility of the business: intercoupling and results

Author(s): T.V. Shtal | O.O. Tyshchenko
Volume: 3
Issue: 4
Year: 2012





Development of territorial marketing complex for industrial cities of old industrial regions social and economic potential increase

Author(s): V.I. Dubnitsky | N.V. Danilina | V.Yu. Lunina
Volume: 3
Issue: 4
Year: 2012





Systematization of marketing pricing methods

Author(s): V.V. Bozhkova | I.M. Ryabchenko
Volume: 3
Issue: 4
Year: 2012





Scientific-methodological aspects of communication management on industrial enterprises

Author(s): L.Yu. Sager
Volume: 3
Issue: 4
Year: 2012





Demand model for production of an enterprise taking into account factor of consumer expectations

Author(s): L.V. Potrashkova
Volume: 3
Issue: 4
Year: 2012





The marketing of innovation activity results commercialization in industry

Author(s): M.P. Kalynychenko
Volume: 3
Issue: 4
Year: 2012





The marketing researching to impact of innovations in packaging on the minds of consumers

Author(s): E.A. Belovodskaya | D.A. Mikhaylenko
Volume: 3
Issue: 4
Year: 2012





Optimum price determination for a new product

Author(s): N.I. Chukhray | Kh.M. Bespalyuk
Volume: 3
Issue: 4
Year: 2012





Features of formation and advancement of children's brand

Author(s): A.A. Shubin | A.A. Kryvonis
Volume: 3
Issue: 4
Year: 2012





Modern lines of application of Internet technologies in marketing
Author(s): S.M. Illiashenko
Volume: 2
Issue: 4
Year: 2011




Improvement of methodological approaches to the budget regulation at the state and local levels

Author(s): O.V. Prokopenko | V.Yu. Shkola
Volume: 2
Issue: 3/2
Year: 2011





Human resources quality as a factor for competitive power of organizations

Author(s): Zlateva-Petkova Tsanka
Volume: 2
Issue: 3/2
Year: 2011





Talent Management in Modern Human Resources Management

Author(s): M.N. Usheva
Volume: 2
Issue: 3/2
Year: 2011





The information and communications in operation of business

Author(s): A.V. Bodnar
Volume: 2
Issue: 3/2
Year: 2011





Organization of control programs of business

Author(s): S.A. Riabichenko
Volume: 2
Issue: 3/2
Year: 2011





Mechanism of the taking the coordinated decisions: interaction and adaptability

Author(s): T.O. Zagornaya
Volume: 2
Issue: 3/2
Year: 2011





The essence and foundation of the system for managing financial resources of enterprises

Author(s): M.V. Shkrobot
Volume: 2
Issue: 3/2
Year: 2011





Optimization of informative environment of investment activity of agricultural enterprises

Author(s): I.Y. Ivanovich
Volume: 2
Issue: 3/2
Year: 2011





Motivational component of investment in human capital

Author(s): O.V. Zakharova | M.A. Sterniychuk
Volume: 2
Issue: 3/2
Year: 2011





World experience in aviation companies staffing executive and administrative personnel

Author(s): T.N. Shkoda
Volume: 2
Issue: 3/2
Year: 2011





Balanced economic indicators as a tool for effective management of banking risks

Author(s): S.V. Andros
Volume: 2
Issue: 3/2
Year: 2011





Theoretical principles of marketing management in enterprise

Author(s): I.M. Komarnitsky | H.V. Tsar
Volume: 2
Issue: 3/2
Year: 2011





Estimation of competitiveness of enterprises of chemical industry: methodical aspects

Author(s): M.V. Kasatkina
Volume: 2
Issue: 3/2
Year: 2011





Marketing innovations of banks with foreign capital in Ukraine

Author(s): A.O. Gusev
Volume: 2
Issue: 3/2
Year: 2011





The approaches to the definition of involvement and to types of companies-customers involvement in decision-making process

Author(s): S.M. Frolov | M.Yu. Troian
Volume: 2
Issue: 3/2
Year: 2011





Rebranding as a way of company long-lasting existence in the market

Author(s): S.M. Makhnusha | O.V. Oleynik
Volume: 2
Issue: 3/2
Year: 2011





Pricing according to the comprehensive system of information management factors (for example, the ETH “The University Book”)

Author(s): T.O. Bashuk | N.V. Gaydabrus
Volume: 2
Issue: 3/2
Year: 2011





Pedagogical marketing in activity of educational institutions

Author(s): S.G. Teletova | A.S. Teletov
Volume: 2
Issue: 3/2
Year: 2011





Marketing analysis of the competitiveness of state-owned banks

Author(s): V.V. Onishchenko
Volume: 2
Issue: 3/2
Year: 2011





Main kinds of reward as the most important stimulus for increasing innovation activity of enterprise workers

Author(s): L.M. Khomenko
Volume: 2
Issue: 3/2
Year: 2011





Innovative methods of influence on consumers: aromamarketing

Author(s): T.O. Oklander
Volume: 2
Issue: 3/2
Year: 2011





Theoretical and methodological foundations of resourcing of innovative capacity of domestic economic enterprises in globalizing conditions

Author(s): O.A. Ovechkina | K.V. Ivanova
Volume: 2
Issue: 3/2
Year: 2011





Innovation of the dairy industry as a means of increasing competitiveness in the market

Author(s): Т.V. Bozhydarnik | N.V. Bozhydarnik
Volume: 2
Issue: 3/2
Year: 2011





The modern concept of strategic management of innovation development of enterprise

Author(s): L.M. Shulgina | V.V. Ukhymenko
Volume: 2
Issue: 3/2
Year: 2011





Motivational background of regional investment policy

Author(s): N.O. Marhita
Volume: 2
Issue: 3/2
Year: 2011





State support as factor of increase of innovative activity of industrial enterprises

Author(s): O.A. Udalykh | N.N. Bondarenko
Volume: 2
Issue: 3/2
Year: 2011





Present And Future Of The Social Audit In Bulgaria

Author(s): Miroslava Peycheva
Volume: 2
Issue: 3/2
Year: 2011





Organization Of European Football Chamionship – UEFA EURO 2012

Author(s): Janusz Klisinski
Volume: 2
Issue: 3/2
Year: 2011





Innovative development of economy as the main way for creation of Ukrainian food safety in terms of world financial crisis

Author(s): T.I. Ivanova | S.S. Marochko
Volume: 2
Issue: 3/2
Year: 2011





Direction of use of instruments of classic concept of municipal marketing in development of competitiveness of a city

Author(s): I.M. Budnikevich
Volume: 2
Issue: 3/2
Year: 2011





Research of transformation directions of Ukrainian industrial policy model

Author(s): S.A. Мehowitch | A.A. Kostenko
Volume: 2
Issue: 3/2
Year: 2011





Analysis of problems of entrants’ perception the speciality “Marketing” (on the example of Sumy region)

Author(s): S.M. Illiashenko | M.Yu. Karpishchenko
Volume: 2
Issue: 3/2
Year: 2011





Scientific provocation as a method for stimulating the participation of distance learning students

Author(s): B. D. Borisov
Volume: 2
Issue: 3/2
Year: 2011





The specialties of the behavior of green tourism’s consumer

Author(s): A.I. Zinchenko
Volume: 2
Issue: 3/1
Year: 2011





Opportunities for sustainable development of cities and industrial zones in Bulgaria

Author(s): H.A. Krachunov
Volume: 2
Issue: 3/1
Year: 2011





Specifics of the Ecological Management System Development in Forestry

Author(s): P.V. Kravets
Volume: 2
Issue: 3/1
Year: 2011





Ecological responsibility of business as public-private partnership element

Author(s): V.V. Gassiy | I.M. Potravniy
Volume: 2
Issue: 3/1
Year: 2011





Organization of pay for the production of a considerable number of heterogeneous operations

Author(s): V.S. Medvedev
Volume: 2
Issue: 3/1
Year: 2011





The analysis of scientific approaches to definition of concept economic safety foreign trade activities of the machine-building enterprises

Author(s): M.D. Domashenko
Volume: 2
Issue: 3/1
Year: 2011





The conceptual and methodological bases of synergetic management of the enterprises. The model of goal-setting

Author(s): G.Z. Shevtsova
Volume: 2
Issue: 3/1
Year: 2011





Control systems manufacturing processes in market conditions

Author(s): B.M Komarnitsky
Volume: 2
Issue: 3/1
Year: 2011





Assessment of information systems for enterprise development

Author(s): T.O. Zagorna | A.O. Kolomyceva
Volume: 2
Issue: 3/1
Year: 2011





Matrix technologies of formation of enterprise strategies

Author(s): L.K. Glinenko
Volume: 2
Issue: 3/1
Year: 2011





Controlling as a comprehensive system for early warning and development process and decision making in a crisis

Author(s): S. Lesudrenska | A. Mirchev | K. Lych
Volume: 2
Issue: 3/1
Year: 2011





The essence and market advantages of the direct sales of goods and services

Author(s): A.O. Dvigun
Volume: 2
Issue: 3/1
Year: 2011





Functional approach to marketing application for development of Higher School establishments

Author(s): A.Ya. Dmytriv
Volume: 2
Issue: 3/1
Year: 2011





Conception of forming of marketing strategy of development of the strictly specialized machine-building enterprises

Author(s): V.J. Bytsa
Volume: 2
Issue: 3/1
Year: 2011





Definition of marketing activities of industrial enterprises

Author(s): D.V. Raiko
Volume: 2
Issue: 3/1
Year: 2011





World experience of management of organizationally economic mechanisms of competitiveness of enterprise

Author(s): L.M. Koval | R.R. Rusin-Grinik
Volume: 2
Issue: 3/1
Year: 2011





Management of the company responses to market changes

Author(s): N.O. Derzhak
Volume: 2
Issue: 3/1
Year: 2011





The increasing of competitiveness as a strategic factor for economic development

Author(s): R. Neykova
Volume: 2
Issue: 3/1
Year: 2011





The modeling of the innovation market in the government stimulation system of its ecologization

Author(s): O.V. Prokopenko | E.Yu. Rogkova
Volume: 2
Issue: 3/1
Year: 2011





Organizational and economic prerequisites for the formation of a regional system of innovation

Author(s): A.O. Oksanych | G.O. Komarnycka
Volume: 2
Issue: 3/1
Year: 2011





Economic justification of the role of intellectual capital in the sphere of innovative economic system

Author(s): V.Y. Shkola | V.A. Shcherbachenko
Volume: 2
Issue: 3/1
Year: 2011





Evaluation of innovative potential as a tool of innovative development of the region

Author(s): M.V. Makarenko
Volume: 2
Issue: 3/1
Year: 2011





Valuation of intellectual capital of higher education institutions

Author(s): S.I. Kravchenko | O.V. Korneva
Volume: 2
Issue: 3/1
Year: 2011





Financial planning in managing corporate finances to balance the real sector

Author(s): O.S. Bilousova
Volume: 2
Issue: 3/1
Year: 2011





Basic principles of the relationship of social and economic development of the city and the revenue and expenditure of the its budget (for example Sumy)

Author(s): E.O. Balackij
Volume: 2
Issue: 3/1
Year: 2011





The state line of solution of imbalances problem the wholesale electricity market of Ukraine

Author(s): S.A. Mechovich | А.S. Kolesnichenko
Volume: 2
Issue: 3/1
Year: 2011





Strategic management as new administrative philosophy: essence and stages of development

Author(s): Z.I. Halushka
Volume: 2
Issue: 3/1
Year: 2011





Basic stages of environmental policy elaboration as a part of the municipal environmental management system

Author(s): O. L. Lotysh
Volume: 2
Issue: 3/1
Year: 2011





The impact of recreation marketing on the ecological safety of recreational areas of Crimea

Author(s): H.V. Pashentseva
Volume: 4
Issue: 3
Year: 2013





Current methodological approaches to determining the environmental competitiveness of products and manufacturers

Author(s): S.K. Harichkov | T.V. Averihina
Volume: 4
Issue: 3
Year: 2013





The prospects of marketing dairy cooperatives development in Ukraine

Author(s): I.O. Ryzhyk
Volume: 4
Issue: 3
Year: 2013





The nature and preconditions of enterprises’ innovative development

Author(s): V.S. Naidiuk
Volume: 4
Issue: 3
Year: 2013





Formation of intangible assets and their impact on the market value of industrial enterprises

Author(s): O.V. Melnyk
Volume: 4
Issue: 3
Year: 2013





Marketing diagnostics in consumer cooperatives trade enterprises

Author(s): O.S. Krivoruchko
Volume: 4
Issue: 3
Year: 2013





Analysis of Ukraine border-region economic collaboration effectiveness on the example of Sumy region and place of marketing of innovations in it

Author(s): S.М. Frolov | S.М. Мakhnusha | V.М. Оliynyk
Volume: 4
Issue: 3
Year: 2013





Marketing approaches to tourist services in Ukraine

Author(s): A.S. Teletov | M.A. Khiznyak
Volume: 4
Issue: 3
Year: 2013





Analysis of the use of international leasing in terms of improving the effectiveness of technology transfer by the example of agroindustrial complex

Author(s): O.V. Prokopenko | V.Yu. Shkola | V.A. Omelyanenko
Volume: 4
Issue: 3
Year: 2013





Evaluation of agricultural state support of Ukraine

Author(s): T.M. Melnyk | O.S. Golovachova
Volume: 4
Issue: 3
Year: 2013





The regulation of educational services market and labor market interaction based on the mechanism of quality control

Author(s): E.V. Martyakova | S.N. Snegovaya | O.V. Mudraya
Volume: 4
Issue: 3
Year: 2013





The balanced business portfolio evaluation procedure at industrial enterprises

Author(s): K.Yu. Yavorska
Volume: 4
Issue: 3
Year: 2013





The system of criteria and indicators for evaluating effectiveness of innovative developments implementation

Author(s): E.Yu. Tsapuk
Volume: 4
Issue: 3
Year: 2013





Methodological approach to the optimization of management system selection in the sphere of industrial enterprises` corporate culture from position of its effectiveness

Author(s): M.I. Ovcharenko
Volume: 4
Issue: 3
Year: 2013





The innovative approaches to the investigation of preconditions for creation management methodology of an enterprise`s logistics expenses

Author(s): T.V. Shcholokova
Volume: 4
Issue: 3
Year: 2013





Organizational and economic backgrounds for the formation of innovation-enabling environment at the enterprise

Author(s): Yu.S. Shypulina
Volume: 4
Issue: 3
Year: 2013





The development strategy of financial and innovative technologies

Author(s): R.V. Lavrov
Volume: 4
Issue: 3
Year: 2013





Innovative development of organizations: integral parts and influencing factors

Author(s): G.T. Piatnytska
Volume: 4
Issue: 3
Year: 2013





The impact of information cascade on consumer’s decision making in the frame of brand image within social media

Author(s): M. Dehghani | H. Choubtarash Abarde | S. Nourani
Volume: 4
Issue: 3
Year: 2013





Communication policies on organic products market

Author(s): G. Sebastian Atanasoaie
Volume: 4
Issue: 3
Year: 2013





Holistic marketing and its importance in the functioning of universities

Author(s): I.P. Chajka
Volume: 4
Issue: 3
Year: 2013





Management principles of the interaction between market attractiveness producer and its recipients

Author(s): O.V. Sviridova
Volume: 4
Issue: 3
Year: 2013





Vector interaction model of factors of retailers` competitiveness

Author(s): T.O. Zagornaya
Volume: 4
Issue: 3
Year: 2013





Effectiveness and efficiency assessment of industrial enterprises` marketing in the supply chain

Author(s): N.I. Chukhray | I.B. Mlynko
Volume: 4
Issue: 3
Year: 2013





Assessment of logistic outsourcing of the innovatively-active enterprise

Author(s): E.A. Belovodskaya | D.A. Latunova
Volume: 4
Issue: 3
Year: 2013





Russia and the world wide web in the sustainable human development framework

Author(s): M.A. Kaneva
Volume: 3
Issue: 3
Year: 2012





Еstimation of regional marketing attractiveness according to the sustainable development conception

Author(s): O.A. Bilovodska | Yu.M. Melnyk
Volume: 3
Issue: 3
Year: 2012





Analysis of market opportunities and organization potential of innovative development on basis of ecological innovation

Author(s): S.M. Illiashenko
Volume: 3
Issue: 3
Year: 2012





Methodology of assessment of Ukraine’s environment quality

Author(s): I.А. Aleksandrov | L.O. Kravets
Volume: 3
Issue: 3
Year: 2012





Efficiency of industrial potential use: theoretical and practical aspect

Author(s): N.N. Poberezhna
Volume: 3
Issue: 3
Year: 2012





Systematic approach to the assessment of human capital as a conditions for providing growth of Ukraine railways

Author(s): N.V. Yakymenko
Volume: 3
Issue: 3
Year: 2012





International investment ratings as means of information asymmetry elimination on macroeconomic level

Author(s): O.L. Plastun | O.V. Dudkin
Volume: 3
Issue: 3
Year: 2012





Preconditions for creation and use of innovative financial instruments in Ukraine’s derivatives market

Author(s): I.M. Burdenko
Volume: 3
Issue: 3
Year: 2012





Developing strategy of public-private partnership in Belarus innovative development

Author(s): G.A. Yasheva
Volume: 3
Issue: 3
Year: 2012





Regional economic growth and equilibrium as well as the regional policy

Author(s): Kocziszky György
Volume: 3
Issue: 3
Year: 2012





The economic approach to the time research

Author(s): A.V. Kendyuhov | E.Yu. Yagelskaya
Volume: 3
Issue: 3
Year: 2012





Modern approaches to intensification of industrial enterprises innovative development: theoretical revie

Author(s): Yu.S. Shypulina
Volume: 3
Issue: 3
Year: 2012





Maintenance factors in enterprises collective intelligence ensuring

Author(s): L.L. Kalinichenko
Volume: 3
Issue: 3
Year: 2012





Managements of different types of conflicts in creative collective

Author(s): T.О. Bashuk | M.O. Khyzhnyak
Volume: 3
Issue: 3
Year: 2012





Theoretical and methodological principles of motivation system formation for creative activity subjects at industrial enterprises

Author(s): O.Ye. Kuzmin | A.M. Chushak-Goloborodko
Volume: 3
Issue: 3
Year: 2012





Methodical foundation of trade enterprises’ outdoor advertising campaign places number’s substantiation

Author(s): A.S. Krepak
Volume: 3
Issue: 3
Year: 2012





Substantiation and creation of innovative strategy of the enterprise’s marketing activity management

Author(s): V.A. Shvedun
Volume: 3
Issue: 3
Year: 2012





SEO as modern instrument of Internet-marketing

Author(s): N.S. Illiashenko | O.S. Savchenko
Volume: 3
Issue: 3
Year: 2012





Analysis of dissertations in field of «services marketing»

Author(s): O.O. Dyma
Volume: 3
Issue: 3
Year: 2012





Infrastructure improvement as the direction of social marketing in the conditions of innovative enterprises and territories development

Author(s): А.S. Teletov | О.N. Sumina | N.Yе. Kosolap
Volume: 3
Issue: 3
Year: 2012





Stimulation of marketing channels of innovations participants as the way of increasing its management efficiency

Author(s): L.О. Syhyda
Volume: 3
Issue: 3
Year: 2012





Simulation of new goods outputting on market in system of enterprise corporate management

Author(s): E.E. Ibragimov
Volume: 3
Issue: 3
Year: 2012





Improvement of complex of integrated marketing communications to promote speciality «Management of Innovative Activity» of SSU

Author(s): V.V. Bozhkova | Ya.O. Timokhina
Volume: 3
Issue: 3
Year: 2012





Mechanism of ecological security management of economic systems on marketing principles

Author(s): A.V. Kuchmiyov
Volume: 4
Issue: 2
Year: 2013





Optimization of environmental monitoring as a strategic component of economic security of Ukraine

Author(s): V.H. Potapenko | I.V. Shevchuk
Volume: 4
Issue: 2
Year: 2013





Scientific and methodical approach to the choice of environmental innovations’ promotion strategy to market

Author(s): O.A. Bilovodska | M.Yu. Karpishchenko
Volume: 4
Issue: 2
Year: 2013





Assessment profile of waste management system in Ukraine based on the stage model of development

Author(s): S.M. Frolov | O.O. Bilopilska
Volume: 4
Issue: 2
Year: 2013





Development of marketing of ecosystem goods and services in the forestry

Author(s): Ye.V. Mishenin | N.V. Mishenina | I.Ye. Yarova
Volume: 4
Issue: 2
Year: 2013





From one to two – a possible model of organizational development and development of organizational capabilities

Author(s): M. Somosi Veres
Volume: 4
Issue: 2
Year: 2013





Border free economic zones and the latest stage of their development

Author(s): М. Chisarik
Volume: 4
Issue: 2
Year: 2013





Innovative preconditions of education system formation in economy of knowledge

Author(s): S.B. Semenjuk
Volume: 4
Issue: 2
Year: 2013





Rating competitive dynamics under the influence of innovation

Author(s): A.O. Kolomytseva | L.A. Golovan
Volume: 4
Issue: 2
Year: 2013





The organizational and economic mechanism of economic safety management for international economic activity of machine-building enterprise

Author(s): M.D. Domashenko
Volume: 4
Issue: 2
Year: 2013





Leasing as an instrument for innovative development of agricultural enterprises

Author(s): O.V. Prokopenko | V.A. Omelyanenko
Volume: 4
Issue: 2
Year: 2013





Forming of technological modernization strategy for regional industrial complexes of Ukraine

Author(s): А.V. Reznichenko
Volume: 4
Issue: 2
Year: 2013





Methodical support of assessment of enterprise corporate culture

Author(s): M.I. Ovcharenko | S.V. Chervyakova
Volume: 4
Issue: 2
Year: 2013





Individual balanced scorecard based on innovative models of personality structure

Author(s): A.A. Polozov | S.A. Skorykh
Volume: 4
Issue: 2
Year: 2013





Current trends of banking innovations

Author(s): A.M. Karminskiy | O.R. Zhdanova
Volume: 4
Issue: 2
Year: 2013





Management of marketing activities of research companies on the basis of rating evaluation of intangible assets

Author(s): O.V. Kudyrko
Volume: 4
Issue: 2
Year: 2013





The concept of holistic marketing: the essence and the theoretical basis

Author(s): L.V. Borzakovska
Volume: 4
Issue: 2
Year: 2013





Identification of social and management priorities by changing the position of marketing specialist in organizational systems of business

Author(s): I.V. Lylyk
Volume: 4
Issue: 2
Year: 2013





Features and technology of enterprise internal benchmarking

Author(s): A.V. Dubodelova | O.V. Yurynets
Volume: 4
Issue: 2
Year: 2013





General concepts and tools of political marketing

Author(s): O.S. Teletov | Yu.V. Tytarenko | O.Yu. Shevchenko
Volume: 4
Issue: 2
Year: 2013





Research of factors of marketing pricing at domestic industrial enterprises

Author(s): V.V. Bozhkova | I.M. Ryabchenko
Volume: 4
Issue: 2
Year: 2013





Theoretical and methodological basis for creation of simplifying innovation (on the example of campgrounds of MISRC «Sumy Regional Centre of Recreation, Recovery, Tourism and Military-Patriotic Education»)

Author(s): N.S. Illiashenko | Ya.A. Ron
Volume: 4
Issue: 2
Year: 2013





Application of marketing methods and instruments in knowledge management

Author(s): S.M. Illiashenko
Volume: 4
Issue: 2
Year: 2013





The security of electricity supply as the determinant of sustainable development

Author(s): N. Denona Bogović | L. Cerović | D. Maradin
Volume: 3
Issue: 2
Year: 2012





Features formation of national fuels market biology

Author(s): O.V. Vashchuk | M.N. Tretiak
Volume: 3
Issue: 2
Year: 2012





Research of Sumy population relation to present ecological problems

Author(s): S.M. Illiashenko | N.M. Haityna | T.V. Kyrychenko | M.V. Rybalka
Volume: 3
Issue: 2
Year: 2012





Education, determination of leader as a success factor of sustainable development

Author(s): V.G. Gerasimchuk
Volume: 3
Issue: 2
Year: 2012





The choice of strategic alternatives to building the capacity of rail

Author(s): E.N. Chupir
Volume: 3
Issue: 2
Year: 2012





Problems and prospects of post-crisis development of entrepreneurship: a regional aspect

Author(s): P.A. Fisunenko | G.V. Douginets
Volume: 3
Issue: 2
Year: 2012





The influence of modern trends in the electricity market reforming in Ukraine

Author(s): S.A. Mehovich | A.S. Kolesnichenko
Volume: 3
Issue: 2
Year: 2012





Business planning innovative projects: the essence of technology, advantages and disadvantages

Author(s): S.V. Knyaz | N.G. Georgiadi | Y.S. Bogiv
Volume: 3
Issue: 2
Year: 2012





Definition of efficiency of use of industrial potential of the machine-building enterprise

Author(s): P.G. Pererva | N.M. Poberezhna
Volume: 3
Issue: 2
Year: 2012





Foreign trade with high-tech commodities: institutional dimension

Author(s): T.M. Melnyk | O.V. Zubko
Volume: 3
Issue: 2
Year: 2012





Genesis of the structure of Ukrainian transport potential in terms of sustainable development

Author(s): V.G. Alkema
Volume: 3
Issue: 2
Year: 2012





Innovative approach to analizy the manager’s motivation structure in the machine-building enterprises

Author(s): A.О. Poznanska
Volume: 3
Issue: 2
Year: 2012





Use of the logistics concept in management of material flows movement in the enterprise

Author(s): N.А. Seleznova
Volume: 3
Issue: 2
Year: 2012





Practical aspects of the methodological apparatus of the innovation process’ rational organization as an example of machine-building enterprise

Author(s): O.O. Karpishchenko | M.Yu. Karpishchenko
Volume: 3
Issue: 2
Year: 2012





The approach to the adaptation of collective enterprises in the sector reform

Author(s): L.L. Kalinichenko
Volume: 3
Issue: 2
Year: 2012





Feature of decision-making on purchases and choice of supplier during innovative activity

Author(s): O.M. Iastremska | V.O. Pismak
Volume: 3
Issue: 2
Year: 2012





Estimation of budgetary management quality in the context of state innovative development problems

Author(s): S.M. Frolov | S.M. Makhnusha | V.M. Oliynyk
Volume: 3
Issue: 2
Year: 2012





Motivational constituent of balanced system of indexes of industrial enterprise

Author(s): S.A. Faizova
Volume: 3
Issue: 2
Year: 2012





Theoretical bases analysis of scientific prediction on marketing principles

Author(s): A.S. Rosohata
Volume: 3
Issue: 2
Year: 2012





Formation of strategy manager innovative products

Author(s): I.F. Lorvi
Volume: 3
Issue: 2
Year: 2012





The communications model of using social network by sports clubs

Author(s): S. Kowalski
Volume: 3
Issue: 2
Year: 2012





Features of choice of innovative strategies by industrial enterprises

Author(s): O.M. Derykolenko
Volume: 3
Issue: 2
Year: 2012





Features of marketing communications of fashion industry in the field of fashion design

Author(s): I.A. Hardabkhadze
Volume: 3
Issue: 2
Year: 2012





Development of measures for position improvement of the specialty “Management of Innovative Activity” SSU on the market of educational services in Ukraine

Author(s): V.V. Bozhkova | Ya.O. Tymokhina
Volume: 3
Issue: 2
Year: 2012





The development of high-tech sector of economics in Ukraine

Author(s): I.Yu. Privarnikova | M.K. Kostiuchenko
Volume: 3
Issue: 2
Year: 2012





Marketing of innovations at the market of educational services

Author(s): S.B. Semenjuk
Volume: 3
Issue: 2
Year: 2012





Strategic approach of brand creation (as an example Sumy)

Author(s): O.A. Bilovodska | N.V. Gaidabrus
Volume: 3
Issue: 2
Year: 2012





Marketing research in systems of urban transport services

Author(s): A.S. Teletov | O.A.Vasylieva
Volume: 3
Issue: 2
Year: 2012





The ways of improvement of financing of the innovative development in Ukraine with the usage of the foreign experience

Author(s): I.N. Kobushko | E.I. Guseinova
Volume: 2
Issue: 2
Year: 2011





Mechanism of forming of strategy of innovative development of forestry enterprises

Author(s): O.V. Boyko | M.Yа. Ivanytska
Volume: 2
Issue: 2
Year: 2011





Marketing research-level marketing and logistics operation of the machine-building enterprises of Khmelnitsky region

Author(s): Z.M. Andrushkevich
Volume: 2
Issue: 2
Year: 2011





Analysis of brand-coloristics as an instrument to influence a target brand’s audience

Author(s): S.M. Makhnusha | N.E. Kosolap
Volume: 2
Issue: 2
Year: 2011





The research of Ukrainian Internet-environment for the marketing activity of industrial companies

Author(s): I.L. Lіtovchеnкo
Volume: 2
Issue: 2
Year: 2011





The evolution of scientific views about concept «customer value of good»

Author(s): L.M. Shulgina | V.M. Melnychuk
Volume: 2
Issue: 2
Year: 2011





Analysis of the cluster approachas a system of marketing management in the region

Author(s): E.N. Zabarnaya | E.E. Papkovskaya
Volume: 2
Issue: 2
Year: 2011





Elements improvement of system approach of new trademark for promotion according to the dependence product «price-quality»

Author(s): V.O. Onyskiv
Volume: 2
Issue: 2
Year: 2011





Innovative approaches to the prices management within the framework of product assortment

Author(s): O.I. Laburtseva
Volume: 2
Issue: 2
Year: 2011





Theoretical and methodical foundations of commodity innovation policy of the enterprise

Author(s): S.M. Illiashenko
Volume: 2
Issue: 2
Year: 2011





Modelling of marketing information systems

Author(s): A.S. Teletov | S.A. Zagorulko
Volume: 1
Issue: 2
Year: 2010





Industrial marketing in creation of cost of domestic enterprises

Author(s): I.V.Dubnitsky
Volume: 1
Issue: 2
Year: 2010





Franchsing form of brand use: looking from the point of view of marketing of innovations

Author(s): S.M. Makhnusha
Volume: 1
Issue: 2
Year: 2010





The improvement of the scientific-methodological approach to assessment of product competitiveness on the international market

Author(s): O.V. Prokopenko | Yu.V. Bojko
Volume: 1
Issue: 2
Year: 2010





Sample directions of organizational-economic, administrative and marketing transformations at designing of innovative changes

Author(s): Yu.A. Dajnovsky | L.K. Glynenko
Volume: 1
Issue: 2
Year: 2010





Introduction procedure of marketing testing innovative products in practical activity of industrial enterprises

Author(s): E.I. Nagornyy
Volume: 1
Issue: 2
Year: 2010





Reabilitation marketing: marketing concepts evolution in condition of the changes in the socioecological- economic state of society

Author(s): О.М. Olefirenko | Yu.A. Olefirenko
Volume: 1
Issue: 2
Year: 2010




