Academic Journals Database
Disseminating quality controlled scientific knowledge

New Marketing Research Journal

ISSN: 2228--7744
Publisher: University of Isfahan


ADD TO MY LIST
 
Surveying the Relationship between Brand Equity and Brand-Customer Personality Congruency

Author(s): Shahriar Azizi | Shahram Jamali Kapak | Morteza Rezaei
Volume: 2
Issue: 4
Year: 2013
Studying the Effects of Relationship Marketing Tactics on Customers Loyalty from the Perspective of Irancell Customers

Author(s): Mohammad Haghighi | Seyyed Hasan Hosseini | Abolfazl Arian | Hamed Asgaryeh Ahari | Ali Darikandeh
Volume: 2
Issue: 4
Year: 2013
The Effect of Information Technology on Value Chain of Iranian Exemplary Exporter Manufacturer Companies

Author(s): Ali Sanayei | Mohammad Ali Feyzpoor | Mahmood Naderi Bani
Volume: 2
Issue: 4
Year: 2013
Determining the Personality of Selected Brands through the Archetypes and Explaining the Way of Perception of their Consumers

Author(s): Tahmoures Hassan Gholipour | Mojtaba Amiri | Naghmeh Sheibani Moghadam
Volume: 2
Issue: 4
Year: 2013
The Effect of Marketing Mix Efforts and Corporate Image on Brand Equity in the IT Software Sector

Author(s): Saghar Rafiei | Manijeh Haghighi Nasab | Hamidreza Yazdani
Volume: 2
Issue: 4
Year: 2013
Dimensions of the Myers-Briggs Type Indicator (MBTI) and the customers’ Purchase Intention

Author(s): Mohammad Mahmoudi Maymand | Hamidreza Vazir Zanjani | Maryam Khalili Yadegari
Volume: 2
Issue: 4
Year: 2013
Identifying and Prioritizing the Determinative factors of Customers Repeat Purchasing in Etka Chain Stores by Using Neural Networks Algorithm

Author(s): Behrooz Jahandideh | Alireza Gol Mohammadi | Mostafa Safdari Ranjbar
Volume: 2
Issue: 4
Year: 2013
Studying the Effects of Managers Attitudes on Marketing Strategies and

Author(s): Reza Shafei
Volume: 2
Issue: 4
Year: 2013
Surveying the Relationship between Brand Equity and Brand-Customer

Author(s): Shahriar Azizi | Shahram Jamali Kapak | Morteza Rezaei
Volume: 2
Issue: 4
Year: 2013
Studying the Effects of Relationship Marketing Tactics on Customers

Author(s): Mohammad Haghighi | Seyyed Hasan Hosseini | Abolfazl Arian | Hamed Asgaryeh Ahari | Ali Darikandeh
Volume: 2
Issue: 4
Year: 2013
The Effect of Information Technology on Value Chain of Iranian

Author(s): Ali Sanayei | Mohammad Ali Feyzpoor | Mahmood Naderi Bani
Volume: 2
Issue: 4
Year: 2013
Determining the Personality of Selected Brands through the Archetypes

Author(s): Tahmoures Hassan Gholipour | Mojtaba Amiri | Naghmeh Sheibani Moghadam
Volume: 2
Issue: 4
Year: 2013
Identifying Customer Expected Content and Structural Dimensions of Bank Advertising Slogans

Author(s): Shahriar Azizi | Majid Hasaninejad | Amin Dini | Asyeh Omidian | Fatemeh Farhikhteh
Volume: 2
Issue: 2
Year: 2012
Scrutiny of brand social identity perspective and its effect in brand loyalty development (case of study: Kaleh Dairy Products Company

Author(s): Zohreh Dehdashti | Mehdi Jafarzadeh Kenari | Alireza Bakhshizadeh
Volume: 2
Issue: 2
Year: 2012
Providing a model for explaining retailers based brand equity

Author(s): Hamid Shabandarzadeh | Alireza Ziaei Bide
Volume: 2
Issue: 2
Year: 2012
The classified Web Qual variable is based on Kano Model for the Evaluation of customer satisfaction of internet banking service quality

Author(s): Ali Shaemi Barzoki | Javad Khazaei Pool | Mehdi Pourmostafa Khoshkroudi | Hadi Balouei Jamkhaneh
Volume: 2
Issue: 2
Year: 2012
Optimizing the Usage of Information Technology in Supply Chain Management and Marketing of Aviation Products by AHP method

Author(s): Seyed Akbar Nilipour Tabatabaei | Bijan Khayambashi | Mehdi Karbasian | Mohammad Shariati
Volume: 2
Issue: 2
Year: 2012
Investigating the Effect of Green Marketing Mix on Consumers Green Purchase Decision (Study in Consumers of Shiraz Pegah Dairy Product Company)

Author(s): Habibollah Ranaei Kordshouli | Ahmad Allahyari Bouzanjani
Volume: 2
Issue: 2
Year: 2012
Designing Customer Agility Model Based on Organizational Dynamic Capabilities: Effect of IT Competence, Entrepreneurial Alertness and Market Acuity

Author(s): Soheila Khoddami | Seyed Hamid Khodadad Hoseini | Asghar Moshabbaki | Adel Azar
Volume: 2
Issue: 1
Year: 2012
Impact of Internal marketing on market- oriented considering mediatory variables of organizational commitment and organizational citizenship behavior: case of Mellat bank of Tehran

Author(s): Tahmores Hasangholipour | Manouchehr Ansari | Akram Elahi Gol | Hossein Rahmani Youshanlouei
Volume: 2
Issue: 1
Year: 2012
Designing and Describing the Model of Competitive Advantage based on Organizational Intelligence in Knowledge-Based Organizations

Author(s): Gholamali Tabarsa | Ali Rezaeian | Amir Houshang Nazarpouri
Volume: 2
Issue: 1
Year: 2012
Investigating Intention to e-shopping Based on Expansion of Technology Acceptance Model

Author(s): Hossein Rezaei Dolat Abadi | Javad Khazaei poul | Javad Shabani Naftchali
Volume: 2
Issue: 1
Year: 2012
A Model for Locating Branches of Ghavamin Bank

Author(s): Ali Khatami Firooz Abadi | Sajad Allahi Roodposhti | Mohammad Taghi Taghva fard
Volume: 2
Issue: 1
Year: 2012
Studying the Influence of Market Orientation on Job Attitude

Author(s): Manijeh Bahrainizadeh | Majid Esmaeil poor | Eesa shahniaee
Volume: 2
Issue: 1
Year: 2012
Documentation of New Promotion Approaches in Small and Medium Sized Businesses of the Textile Industry

Author(s): Mehran Rezvani | Narges Khoram Shahi
Volume: 2
Issue: 1
Year: 2012
Risk Analysis of New Product Development Using Bayesian Networks

Author(s): Mohammad Rahim Ramezanian | Abolghasem Nasir | Abdollah Abdi
Volume: 2
Issue: 1
Year: 2012
Why do you need a reservation system?      Affiliate Program