Academic Journals Database
Disseminating quality controlled scientific knowledge

APPLICATION OF STIMULUS & RESPONSE MODEL TO IMPULSE BUYING BEHAVIOR OF ALGERIAN CONSUMERS

ADD TO MY LIST
 
Author(s): Amel Graa | Maachou Dani-elKebir

Journal: Serbian Journal of Management
ISSN 1452-4864

Volume: 7;
Issue: 1;
Start page: 53;
Date: 2012;
VIEW PDF   PDF DOWNLOAD PDF   Download PDF Original page

Keywords: Impulse purchasing | Situational factors | Mehrabian & Russell's model.

ABSTRACT
This paper investigates the influence of situational factors on the impulse buying behavior usinga Mehrabian and Russell's (1974) framework (Stimulus & response model). The results suggest thata consumer's emotions can be a mediating factor in the impulse purchase process. In this study, weidentify and explore how situational factors and emotional states may influence various dimensionsof impulse purchase behavior of Algerian shoppers. By tapping the responses of 687 consumers inthe area of Algeria’ west, we obtain that there is a positive relationship between independent anddependent variables.According to the results, pleasure was associated with design, whereas arousal was associatedwith perception of crowding, but dominance was linked to time spent in the store. Retailers can takethese findings to maintain trained their employees and provide adequate signs and best environmentwhenever some relocation of products took place.

Tango Rapperswil
Tango Rapperswil

    
RPA Switzerland

RPA Switzerland

Robotic process automation