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Axiological Units “Well” – “Bad” as Fundamental Evaluating Categories in Linguistic Perception by Bilingual Personality (Associative Test Results)

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Author(s): Svetlana K. Bashieva | Zalina R. Dokhova | Marina Ch. Shogenova

Journal: European Researcher
ISSN 2219-8229

Volume: 54;
Issue: 7-1;
Start page: 1830;
Date: 2013;
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Keywords: bilingual personality | linguistic consciousness | bilingual modus | evaluating meanings | moral and ethnic category | axiological dominants “well” and “bad” | representation.

ABSTRACT
The article is focused on axiological units “well” – “bad” as fundamental evaluating categories in linguistic perception by linguistic personality, presents the results of free associative test, conducted among the students of Kabardino-Balkarian State University named after Kh.M. Berbekov, who consider bilingual environment as a standard of life activity. Analysis of the obtained material enabled us to confirm that evaluating dominants “well” and “bad” have wide variety of verbal representations of youth attitude towards moral and ethic notions, which reflect the system of its value preferences in today’s world

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