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Communication Design

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Author(s): Kerstin Fischer | Helena Larsen

Journal: Communication & Language at Work
ISSN 2245-5744

Volume: 1;
Issue: 2;
Start page: 26;
Date: 2013;
Original page

Keywords: Communication | Design

ABSTRACT
In this article, we present our approach to communication design, which focuses on the organization of information for a particular audience and communicative purpose, drawing on knowledge from a range of disciplines including linguistics and communication. We argue that communication design can help companies save enormous costs and attract, as well as keep, customers. We present an example for a redesign by one of the students from our study programs at SDU Sonderborg that illustrates the kind of work communication designers can do.
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