Academic Journals Database
Disseminating quality controlled scientific knowledge

A Communicational Approach to Content Management Concepts as a Differentiating Factor in Social Media Marketing

Author(s): Ebru ÖZGEN | Hüsnur DOYMUŞ

Journal: AJIT-e : Online Academic Journal of Information Technology
ISSN 1309-1581

Volume: 4;
Issue: 10;
Start page: 91;
Date: 2013;
VIEW PDF   PDF DOWNLOAD PDF   Download PDF Original page

Keywords: Social Media | Socail Media marketing | Content Marketing in Social Media | Social Media Community

Social media has made it possible for one person to communicate with hundreds or even thousands of other people about products and the companies that provide them. Social media applications can directly engage consumers in the creative process by both producing and distributing information through collaborative writing, content sharing, social networking, social bookmarking, The purpose of this article is emphasize the importance of content management in social media marketing.

Tango Jona
Tangokurs Rapperswil-Jona

RPA Switzerland

Robotic Process Automation Switzerland