Academic Journals Database
Disseminating quality controlled scientific knowledge

The Company's promotional policy and THE consumer's behavior

ADD TO MY LIST
 
Author(s): Mircea Teodoru

Journal: Studia Universitatis Vasile Goldis Arad, Seria Stiinte Economice
ISSN 1584-2339

Volume: 22;
Issue: 3;
Start page: 32;
Date: 2012;
VIEW PDF   PDF DOWNLOAD PDF   Download PDF Original page

Keywords: mixed-marketing | promotional message | publicity | communication | the consumer’s attitude

ABSTRACT
The promotion is the most striking marketing area and the most active intervention in the process of reaching the buying decision by the consumer. The publicity means the communication with the consumers and their determination to test certain products; the methodology of this area is based on modifying the consumers’ attitude.

Tango Jona
Tangokurs Rapperswil-Jona

    
RPA Switzerland

RPA Switzerland

Robotic process automation