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The Company's promotional policy and THE consumer's behavior

Author(s): Mircea Teodoru

Journal: Studia Universitatis Vasile Goldis Arad, Seria Stiinte Economice
ISSN 1584-2339

Volume: 22;
Issue: 3;
Start page: 32;
Date: 2012;
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Keywords: mixed-marketing | promotional message | publicity | communication | the consumer’s attitude

The promotion is the most striking marketing area and the most active intervention in the process of reaching the buying decision by the consumer. The publicity means the communication with the consumers and their determination to test certain products; the methodology of this area is based on modifying the consumers’ attitude.

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