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Construction and Measure of the Evaluation Index System of Regional Soft Power - Taking Shandong Province as an Example

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Author(s): Tingshan SONG | Shanshan CHEN

Journal: Studies in Sociology of Science
ISSN 1923-0176

Volume: 3;
Issue: 4;
Start page: 85;
Date: 2012;
Original page

Keywords: Regional soft power | Evaluation index system | Factor analysis

ABSTRACT
Based on the concept and connotation of regional soft power, combined with the actual situation of the economic and social development in Shandong Province, this paper builds a strong operational regional soft power rating index system. Using the data of the Statistical Yearbook of the 17 cities in Shandong Province in 2008, z-score standardized methods and factor analysis and so on, finally the paper have a comprehensive evaluation and analysis about the status quo of regional soft power of the 17 cities in Shandong Province.Key words: Regional soft power; Evaluation index system; Factor analysis
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