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Consumer Behaviour Model on the Furniture Market

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Author(s): BEDNÁRIK, Éva | PAKAINÉ KOVÁTS, Judit

Journal: Acta Silvatica & Lignaria Hungarica
ISSN 1786-691X

Volume: 6;
Start page: 75;
Date: 2010;
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Keywords: consumer behaviour model | trend research | lifestyle

ABSTRACT
This study introduces the furniture purchasing behaviour model. The study describes thebehaviour model and characteristics of decision making and the environmental factors affecting theindividuals besides emphasising the family character of furniture purchase. We introduce a chapterfrom the primary research verifying the model that analyses the validity of customer behaviour trendsdefined as elements of the impersonal environment on the furniture market. We touch on our lifestylebased segmentation model which is elaborated in our work in detail. The method of primary researchis quantitative, personal interview. While working out our research model we applied a method thatenables multi-level cross-section and cohort analyses. Our work has verified the need for trendresearches on the furniture market so we suggest the construction and the near-future launch of a trendresearch system consisting of several modules that reveals the specific factors on the furniture marketbesides verifying the validity of general behaviour trends.
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