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The Contribution of the FIFA World Cup and the Olympic Games to Green Economy

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Author(s): Holger Preuss

Journal: Sustainability
ISSN 2071-1050

Volume: 5;
Issue: 8;
Start page: 3581;
Date: 2013;
Original page

Keywords: mega events | signaling | environmental legacy | green economy | IOC | FIFA

ABSTRACT
This paper focuses on the contribution of mega events onto the development of a green economy at the event host location and discusses how to measure it. The promises of organizers usually are very ambitious but the question remains as to how realistic these claims are. This question will be addressed in three sections by using methods that are primarily analytical and critical rather than an empirical collection of data. The environmental sustainability of mega sport events is discussed and then a framework is developed to capture the green legacy and the basis for building up a green economy in all its dimensions. The main contribution mega events can make to developing a green economy at the host city will be explained. Furthermore, the paper seeks to explain why promises made during the bidding process on the environmental sustainability are often not met when it comes to the preparation for the event. The current obstacles to producing “Green Games” and building up a green economy are presented enlightened, ranging from financial shortcomings to a lack of serious environmental interest on the part of the organizers. In conclusion, it will be shown that mega events encourage the development of a green economy by their signaling power and educational opportunities.
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