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CONVERGENCE PROCESS AS DETERMINANT OF FUNCTIONING MODERN MEDIA

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Author(s): Magdalena Szpunar

Journal: Studia Humanistyczne AGH
ISSN 1732-2189

Volume: 6;
Issue: 1;
Start page: 83;
Date: 2008;
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ABSTRACT
The media wrote increasingly in the context of their convergence, blurring the boundaries between them, as well as sharing the same content on different channels of communication. The process of convergence is a main feature of the functioning of the media. Causes mirage traditional media with new media, introducing new channels of communication to the same content, or content available in so far inaccessible niches. This article is an attempt to answer the question, what is the process of convergence, what are its key features and what changes it has in the functioning of the media.
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