Academic Journals Database
Disseminating quality controlled scientific knowledge

DESIGN OF PRODUCT PLACEMENT LAYOUT IN RETAIL SHOP USING MARKET BASKET ANALYSIS

ADD TO MY LIST
 
Author(s): Isti Surjandari | Annury Citra Seruni

Journal: Makara Seri Teknologi
ISSN 1693-6698

Volume: 9;
Issue: 2;
Start page: 43;
Date: 2005;
Original page

Keywords: layout | market basket analysis | retail

ABSTRACT
Retailing is an industry with high level of competition. It is a customer-based industry which depends on how it could be aware of what the customers’ needs and requirements are. One technique most used in supermarkets is the mix merchandise. The purpose of this paper is to identify associated products, which then grouped in mix merchandise with the use of market basket analysis. This association between products then will be applied in the design layout of the product in the supermarket. The process of identifying the related products bought together in one transaction is done by using data mining technique. Apriori algorithm is chosen as a method in the data mining process. Using WEKA (Waikato Environment for Knowledge Analysis) software, the association rule between products is calculated. The results found five category association rules and fourteen sub-category association rules. These associations then will be interpreted as confidence and support to become consideration for the product layout.

Tango Rapperswil
Tango Rapperswil

    
RPA Switzerland

RPA Switzerland

Robotic process automation