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Determinants of competitive advantage in the cruise industry of Ukraine

Author(s): Natalia Logunova

Journal: Socìalʹno-ekonomìčnì Problemì ì Deržava
ISSN 2223-3822

Volume: 8;
Issue: 1;
Start page: 125;
Date: 2013;
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Keywords: cruise industry | competitive advantages | determinants | factors | effectiveness

In the article are determined the competitive advantages that form the potential of Ukraine in the cruise industry on the basis of theoretical assumptions Porter. Estimated that this sector of the economy has a strong innovative capacity, which is the basis for national competitive advantage. The main determinants of competitive advantage of cruise industry, which include: the conditions for the factors, the state of demand, related and supporting industries, strategy, structure and rivalry between firms. In the overall system determinants added her binders, indirectly determining the impact of cruise business: public authorities, transnational corporations (cruise operators), local government, and educational structures. As part of the effective operation of system its key components are identified, that form a definite chain of elements which are closely interrelated
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