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Dynamic SWOT Analysis as a Tool for System Experts

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Author(s): Raimundas Jasinevičius | Vytautas Petrauskas

Journal: Engineering Economics
ISSN 1392-2785

Volume: 5;
Start page: 33;
Date: 2006;
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Keywords: SWOT analysis | fuzzy cognitive maps | management.

ABSTRACT
The entities analyzed within multi-purpose and multidisciplinaryareas are too complicated to be strictlyquantitatively described. In such cases it is impossible toavoid verbal expert estimates. For the evaluation of system‘s behaviour the mechanism of SWOT analysis, whichenables to cope with the problems static, is frequentlyemployed. A detailed modelling, monitoring and predictionrequire a certain level of dynamics. To achieve optimalsystem parameters, strengths and weaknesses shouldbe under the influence of dynamics. In order the expertscould affect them professionally, additional fuzzy situationsand factors need to be analyzed. The most convenienttool to solve such a task today is to use the mechanismof fuzzy cognitive maps FCM. The article suggestscombining the mechanisms of SWOT (strengths, weaknesses,opportunities and threats) analysis and FCM(fuzzy cognitive maps) and indicates that such hybridizationprovides experts with a new tool of system analysis.The monitoring was modelled using FCM modellingpackage, developed in the Faculty of Computer Engineeringin Kaunas University of Technology. The illustrateddynamic monitoring was carried out using various approaches.Experts select FCM elements of monitoringstructure, their dependency on the total values of opportunitiesand threats, their impact on strengths and weaknessesof the system for the nodes being modelled. Thus,the experts complete a gradual evaluation of dynamics’modelling and results.
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