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E-Marketing Development in Virtual Market-Space: A Strategic Perspective

Author(s): Hu Ya-Ping

Journal: Asian Journal of Business Management
ISSN 2041-8744

Volume: 4;
Issue: 4;
Start page: 359;
Date: 2012;
Original page

Keywords: Electronic marketing | online retail | virtual communication | virtual distribution | virtual transaction

The Internet gives a much wider choice of products, services and prices from different suppliers and the means to select and purchase items more readily. This article involves a literature reviewed and considers the evolution of the electronic marketing fields to identify a number of fundamental problems. In this article, we identify the relationship between electronic marketing (E-marketing) and virtual market-space and provide a three-stage model for E-marketing development. After discussion, we make a conclusion and suggestion for the future study.
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