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English Shop Signs and Brand Names

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Author(s): Parvaneh Khosravizadeh | Hemaseh Bagheri Sanjareh

Journal: BRAND : Broad Research in Accounting, Negotiation, and Distribution
ISSN 2067-8177

Volume: 2;
Issue: 2;
Start page: 32;
Date: 2011;
Original page

ABSTRACT
The present study tries to investigate the people’s attitude to the use of English words in TV commercials, brand-naming and shop signs in Iran and specifically in Tehran where due to the fact that it is the capital, more English might be used for the sake of foreigners. The widespread use of English shop signs and English brand names for recently produced goodsdrove the researchers to investigate peoples’ attitude as consumers from two aspects of age and education. To reach the research goal, a questionnaire was devised and distributed to 100 people at random selection probing their attitudes while considering two factors of age and education. The result of the research will mostly benefit sociolinguists and business marketers.Keywords: age, education, advertising, brand-naming, shop signs, globalization
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