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Evaluating Strategic use of Websites by Universities in Africa

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Author(s): Author Faisal Iddris

Journal: Asian Journal of Business Management
ISSN 2041-8744

Volume: 4;
Issue: 4;
Start page: 345;
Date: 2012;
Original page

Keywords: Africa | e-commerce | internet | web sites | website strategy

ABSTRACT
The upsurge increase in the popularity the World Wide Web has paved the way for organizations to reach out to clients in cost effective manner. Well designed website is needed to achieve this purpose. A model for evaluating educational sector websites is proposed and tested empirically with 60 African universities websites. After comparing the attracting, educating, informing, positioning and delivery components of AIPD of both public and private universities. Through correlation, regression analysis ANOVA. The results shows both private and public universities tend place great emphasis on “informing” and “delivery” dimension, with the exception of “positioning” dimension where private universities tend to utilize to their advantage. This study contributes to the body of knowledge in the area of strategic use of websites in Africa context.
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