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EXTENSIVE KNOWLEDGE IN FASHION TRENDS FOR SPRING/SUMMER 2013

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Author(s): Alexandra Mocenco | Sabina Olaru | Georgeta Popescu

Journal: Annals of the University of Oradea. Fascicle of Textiles, Leatherwork
ISSN 1843-813X

Volume: XIV;
Issue: 1;
Start page: 136;
Date: 2013;
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Keywords: Fashion | trends | knowledge | style

ABSTRACT
Globally there is mobility market and a manufacturers orientation to innovative products of small series or personalized. Adaptability and compliance with these fashion trends subordinate to client requirements is the key to developing big consumer brands known worldwide. Product design and development based extensive knowledge in fashion trends are extremely important capabilities for companies in the garment industry. Aligning economic agents to flexibility, mobility and speed of change in these trends and fashion orientation to custom design that meets customer requirements is the basic condition for the success of a company producing garments. Every season brings new fashion trends that make us capable to slip into different wrappers and to permanently redefine ourselves. Trend books presents new directions in fashion, specific to a given season, grouped into a several main themes. Spring/Summer 2013 trends focus on originality and functionality. We notice unexpected prints which accentuate our fantasies, exclusive silhouettes that convey an obvious simplicity, clothes influenced by technical developments, lots of colors, textured fabrics and re-adapted shapes. Spring/summer 2013 season comes with colors, prints, simple lines and new technologies resumed in four main themes: Magic Colors - a colorful casual style, Sheer Mood - a theme based on clear lines, simple shape and details that are ingeniously integrated, Print Mania - the freedom of designers in creating their own fabrics led to a trend in which prints are the main topic. The last theme is African Spirit and it is a romantic safari style with tribal elements.
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