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The focus group technique in electoral research - an experimental project

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Author(s): SANTOS NEVES, Manuela Lopes

Journal: Revista CompolĂ­tica
ISSN 2236-4781

Volume: 2;
Issue: 1;
Start page: 95;
Date: 2012;
Original page

Keywords: electoral campaign | focus group method | political marketing | qualitative research

ABSTRACT
The article is about the application of focus group method in electoral research and its contribution to the strategic planning of campaigns. The methodological approach and analysis were based on the nature of information that this kind of research may provide. The starting point was an experimental research conducted by the campaign of a re-election candidate to the House of Representatives of the state of EspĂ­rito Santo.
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