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Gestión de la Identidad Corporativa aplicada a la creación de herramientas de producción de materiales multimedia: un modelo teórico

Author(s): Eguía, José | Borges de Barros Pereira, Hernane

Journal: Obra Digital
ISSN 2014-5039

Issue: 3;
Start page: 78;
Date: 2012;

Keywords: Corporate identity | corporate image | corporative identity management

Nowadays the communication is determining a different set of interactive norms. Side by side, it is the risk of the lack ofcomprehension of the product mage, which represents the business intention. Within this context, the all customers play the prevailing role. The goal of this paper is to present a theoretical model used in the development of the production techniques of multimedia material.
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