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Herzberg’s Two Factor Theory of Work Motivation: The Case of Tourism Employees

Author(s): Žana Čivre | Nina Lovec | Daša Fabjan

Journal: Management
ISSN 1854-4223

Volume: 8;
Issue: 3;
Start page: 219;
Date: 2013;
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Keywords: work motivation | tourism | front-line employees working in tourism | herzberg’s two factor theory

The article focuses on work motivation of Slovenian front-line employeesworking in tourism. The motivation is analyzed using a Herzberg’sTwo Factor Theory of work motivation, which is based on two factorgroups of work motivation – growth factors that motivate, and hygienefactors that do not motivate, yet their absence causes work dissatisfaction.The empirical research results indicated that growth factors (e.g.recognition and responsibility) have a major impact on work motivation,while hygiene factors (e.g. salary) did not show statistically significantimpact. The findings of the research could be useful for managementin tourism industry, who should give more attention to growthfactors or strengthen their meaning by increasing front-line employees’responsibilities, recognition, enabling additional trainings andgiving adequate information as these factor have a pivotal meaning foremployees’ work motivation.

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