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How Not to Lose Face in International Negotiation – Sociolinguistic and Linguistic Approach

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Author(s): Gilbert MAGNUS

Journal: Studii de Stiinta si Cultura
ISSN 1841-1401

Volume: VIII;
Issue: 4 (31);
Start page: 85;
Date: 2012;
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Keywords: argumentation | linguistics | negotiation | sociolinguistics | to save the face

ABSTRACT
The aim of this paper is to present the sociolinguistic and linguistic approaches of theinternational negotiation in its details and of the argumentation in general. Several authors arethus mentioned: in alphabetical order, Jean-Michel Adam, Klaus Brinker, Karl Bühler, OswaldDucrot, Erving Goffman, Roman Jakobson, Catherine Kerbrat-Orecchioni and Eddy Roulet. In allcases of negotiation the question is to “save the face”, a notion taken from E. Goffman, and to keepa trust relationship and insurance with one’s interlocutor.
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