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The image of the „women politicians” in the post-communist media

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Author(s): Ionela Băluţă

Journal: Sfera Politicii
ISSN 1221-6720

Volume: XXI;
Issue: 173 (1);
Start page: 119;
Date: 2013;
Original page

Keywords: media and political roles | political profession | gender/women and politics | romanian posctomunism

ABSTRACT
The analysis of mass-media discourses is a privileged lenses for the study of legitimate and valorised political roles and identities that contribute to the construction of political space. The role of such discourses is even more relevant for building the public image of political women since gender stereotypes, spread and consolidated through media, are essential for establishing the categories of capital that are more efficient for a political career. Based on a four-month daily monitoring of two major newspapers, this study shows that during their second postcommunist decade, Romanian political women have been rather absent from the mass-media discourse, their image being either negligeable and neutralized by the masculine rules of the political game or placed within the range of the exotic and/or mondenity.
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