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The impact of the third person effect on health plan advertisements

Author(s): Renata Chagas

Journal: Estudos em Comunicação
ISSN 1646-4974

Volume: 10;
Start page: 355;
Date: 2011;
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Keywords: advertising | health | third person effect

This article intends to investigate the impact among the youth of advertisings on the importance of having a healthy lifestyle, using the hypothesis of the Third Person Effect, which states that the individual tends to think that certain media messages have more effect on others than on himself. We’ll try to inquire whether this type of message influences people’s behavior, increasing the practice of healthy eating habits and physical exercises.
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